About Assembly
Assembly is a Retail company based in Gurugram (India) founded in 2018 by Mohit Garg and Aditya Khanna. Luggage bags and travel accessories are offered online by Assembly. It operates on a Direct-to-Consumer (D2C) model in Retail and Travel & Hospitality sectors. Assembly has raised $2.64 million across 4 funding rounds from investors including Angel List, Wellfound and LetsVenture. The company has 21 employees. Assembly was last valued at $10.52 million in December 2023. Its chief executive, as recorded, is Mohit Garg. Its website assemblytravel.com draws about 78 thousand monthly visits. Its Indian entity Dismantle Digital Private Limited reported revenue of ₹35.73 Cr. Assembly offers products and services including Hard Luggage, Backpacks & Duffle Bags, and Travel Accessories. Its focus areas include Consumer Goods, Travel and Leisure and Luggage and Travel Accessories. Its competitors include Mokobara, uppercase and Nasher Miles; 3 of its 3 listed competitors have raised funding.
Company details
Assembly is involved in the design and sale of premium travel gear, including hard luggage, backpacks, duffle bags, and accessories. The company focuses on durability and innovation, catering to leisure, business, and daily commute travelers. Products are crafted in India, emphasizing quality materials and thoughtful design. Solutions are provided for various travel needs with a range of sizes and collections.
- Headquarters Gurugram, India
- Employees 21
- Founders Mohit Garg, Aditya Khanna
- Stage Minicorn
- SectorsRetailTravel & Hospitality
- Email••••••••
- Phone•••• ••••
- Website assemblytravel.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Assembly (Cin: U19100hr2021ptc096406)
- Date of Incorporation 17 Jul, 2021
- Jurisdiction Gurugram, Haryana, India
- Annual Revenue₹35.73 Cr
FY 2025 · +93% YoY
- Net Loss-₹2.51 Cr
FY 2025
- EBITDA-₹4.98 Cr
FY 2025 · -14% margin
- Total Equity Funding$2.64M (USD)
in 4 rounds
- Latest Funding Round$156.81K (USD), Series A
Mar 2024
- InvestorsAngel List
& 41 more
- Employee Count21
Associated legal entities of Assembly
Assembly is associated with 2 registered companies on The Company Check; the primary company is Dismantle Digital Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Dismantle Digital Private Limited CIN U19100HR2021PTC096406 | Active | 17 Jul 2021 | Gurgaon, Haryana | ₹35.7 Cr | 21 | 2 | View details |
| Dismantle Goods Llp CIN AAM-0153 | Active | 15 Feb 2018 | Gurgaon, Haryana | 2 | View details |
Products & Services of Assembly
Assembly offers a comprehensive portfolio of products and services, including Hard Luggage, Backpacks & Duffle Bags, and Travel Accessories.
Hard luggage is offered for durable travel solutions.
Backpacks and duffles are provided for versatile use.
Travel accessories are sold for enhanced journey convenience.
Apps and channels of Assembly
its YouTube channel ASSEMBLY has 1.34K subscribers and 30 videos.
Videos from Assembly
The most watched videos on Assembly's YouTube channel, ASSEMBLY (1.34K subscribers). Click a video to play it here.
More on ASSEMBLY.
Funding Insights of Assembly
Assembly has successfully raised a total of $2.64M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $156.81 thousand completed in March 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.64M
- Total Rounds 4
- Last Round Series A — $156,805
- First Round $32,744
(Mar 2022)
- Investors Count 42
All 4 funding rounds of Assembly with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2024 | $156,805 | Series A | – | – | |
| Dec 2023 | $2.1M | Series A | $10.52M | Prath Ventures, Anicut Capital | |
| May 2022 | $348,359 | Seed | $1.99M | Wellfound, Angel List | |
| Mar 2022 | $32,744 | Angel Round | $••••• | Manik Khanna | – |
| Date | Valuation | Stage |
|---|---|---|
| Dec 2023 | $10.52M | •••••••• |
| May 2022 | $1.99M | •••••••• |
| Mar 2022 | $••••• | •••••••• |
Full valuation and stage history of Assembly
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
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Verified entity values are shown only after access is granted.
Last known valuation $10.52M (Dec 2023). 42 investors in total: 18 institutional and 24 angel.
Investors in Assembly
Assembly has secured backing from 42 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Angel List, Wellfound and LetsVenture.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage digital consumer businesses are invested in by Prath Ventures. | prathventures.com | |||
Investment services in private credit, seed funds, growth equity, and late-stage equity for businesses in India. | 2015 | anicutcapital.com | Chennai, India | |
Startups are matched with investors via an online investment platform. | 2021 | invstt.com | Mumbai, India | |
Seed and early-stage investments are made across sectors in India. | blume.vc | Mumbai, India | ||
Angel investing and mentorship for early-stage startups in India. | 2022 | realtimeaf.com | Jaipur, India | |
Smile Group is engaged in investing, building, and partnering with disruptive founders across Asia. | smile.group | Gurugram, India | ||
No specific information about Vinners is provided. | vinners.net | |||
Early-stage investment in consumer brands, focusing on bold ideas and founders. | 2019 | rukamcapital.com | Delhi, India | |
| wefoundercircle.com | ||||
Investor details for Assembly
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Dismantle Digital Private Limited (Assembly)
Dismantle Digital Private Limited is the primary company behind Assembly. The boards of the 2 registered companies of Assembly currently have 2 directors; the longest-serving is Mohit Garg, appointed in 2018. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Mohit Garg DIN 08006210 | Designated Partner | 15 Feb 2018 | 8 yrs 8 mo | Dismantle Goods Llp, Dismantle Digital Private Limited |
| Aditya Khanna DIN 01263214 | Designated Partner | 15 Feb 2018 | 8 yrs 8 mo | Dismantle Goods Llp, Dismantle Digital Private Limited |
People of Assembly
2 people are tracked at Assembly (2 in leadership); the tracked headcount is 21.
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO | Leadership | |
| Co-Founder | Leadership |
Complete people profiles for Assembly
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of Assembly
Figures of Dismantle Digital Private Limited, the primary company behind Assembly, for FY 2025. Revenue was ₹35.73 Cr (+93% year on year). Net loss was -₹2.51 Cr. EBITDA was -₹4.98 Cr (-14% margin). Revenue has grown at a compounded annual rate of +281% over three years.
- ₹35.73 CrRevenue · FY 2025 · +93% YoY
- -₹2.51 CrNet loss
- -₹4.98 CrEBITDA · -14% margin
- ₹1.6 LakhPaid-up capital
- 21Employees (provident fund records)
- +281%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Dismantle Digital Private Limited are on its company page.
Detailed financial statements for Assembly
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Assembly
4 dated milestones of Assembly across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Assembly is founded.
- Funding First funding round of $33K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $157K.
Competitors of Assembly
Assembly has 3 listed competitors in our database, 3 of them funded. They include Mokobara, uppercase and Nasher Miles.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mokobara.com | 2019 | Bengaluru, India | $22.41M | 224 | Provider of luggage, backpacks, totes, handbags, briefcases, and travel accessories | |
| uppercase.co.in | 2021 | Bengaluru, India | $19.58M | 81 | Handcrafted eco-friendly luggage and backpack bags are sold online. | |
| nashermiles.com | 2016 | Mumbai, India | $5.96M | 8 | Travel luggage and accessories are designed and retailed online. |
Detailed competitors of Assembly
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Assembly
The website of Assembly (assemblytravel.com) receives about 77.8K visits a month.
- Monthly visits77.8K
▼ 37.7% vs previous month
Websites whose visitors overlap most with Assembly. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mokobara.com | 100% | 1.6M | #29,840 | View details | |
| uppercase.co.in | 85% | 355.9K | #160,769 | View details | |
| wildcraft.com | 72% | 1.4M | #31,854 | View details | |
bagpoint.in | bagpoint.in | 71% | #1,454,022 | – | |
| zouk.co.in | 68% | 1.2M | #42,229 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Assembly
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
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Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
3 companies that operate in the same segment as Assembly (Fashion & Lifestyle E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 639.15 M | 1,031 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 144.58 M | USD 32.66 M | 711 |
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Related news about Assembly
Complete news archive for Assembly
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Frequently Asked Questions about Assembly
Assembly was founded in 2018 and raised its 1st funding round 4 years after it was founded.
Assembly is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Mohit Garg is the CEO of Assembly, as recorded in our data. They have also founded this company.
Assembly is a funded company, having raised a total of $2.64M across 4 funding rounds to date. The company's 1st funding round was a Angel Round of $32.74K, raised on Mar 2022.
Assembly has 21 employees.
The primary company behind Assembly, Dismantle Digital Private Limited, reported revenue of ₹35.73 Cr for FY 2025, up 93% year on year.
Assembly is involved in the design and sale of premium travel gear, including hard luggage, backpacks, duffle bags, and accessories. The company focuses on durability and innovation, catering to leisure, business, and daily commute travelers. Products are crafted in India, emphasizing quality materials and thoughtful design. Solutions are provided for various travel needs with a range of sizes and collections.
Assembly's top competitors include Mokobara, uppercase and Nasher Miles.
Assembly offers Hard Luggage, Backpacks & Duffle Bags, and Travel Accessories.
Assembly has 42 investors. Key investors include Angel List, Wellfound, LetsVenture, Invstt, and Anicut Capital.
The valuation of Assembly is $10.52M as of Dec 2023.
Assembly is associated with 2 legal entities: Dismantle Digital Private Limited, Dismantle Goods Llp.