About Assembly
Assembly is a company based in Gurugram (India) founded in 2018 by Mohit Garg and Aditya Khanna. It operates as a Direct-to-Consumer (D2C). Assembly has raised $2.48 million across 3 funding rounds from investors including Angel List, Wellfound and LetsVenture. The company has 21 employees as of April 05, 2024. Assembly offers products and services including Hard Luggage, Backpacks & Duffle Bags, and Travel Accessories. Assembly operates in a competitive market with competitors including Mokobara, uppercase, Nasher Miles, EUME and Tripole Gears, among others.
- Headquarter Gurugram, India
- Employees 21 as on 05 Apr, 2024
- Founders Mohit Garg, Aditya Khanna
- Stage Minicorn
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Sectors
RetailTravel & Hospitality
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Email
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Phone
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Website
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Social
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- Legal Name Assembly (Cin: U19100hr2021ptc096406)
- Date of Incorporation 17 Jul, 2021
- Jurisdiction Gurugram, Haryana, India
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Annual Revenue
$1.22 M (USD)1475.13as on Mar 31, 2023
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Net Profit
$-63.23 K (USD)-853.23as on Mar 31, 2023
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EBITDA
$-68.24 K (USD)-729.88as on Mar 31, 2023
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Total Equity Funding
$2.48 M (USD)
in 3 rounds
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Latest Funding Round
$2.1 M (USD), Series A
Dec 20, 2023
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Investors
Angel List
& 40 more
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Employee Count
21
as on Apr 05, 2024
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Products & Services of Assembly
Assembly offers a comprehensive portfolio of products and services, including Hard Luggage, Backpacks & Duffle Bags, and Travel Accessories. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Hard luggage is offered for durable travel solutions.
Backpacks and duffles are provided for versatile use.
Travel accessories are sold for enhanced journey convenience.
Funding Insights of Assembly
Assembly has successfully raised a total of $2.48M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $2.1 million completed in December 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series A — $2.1M
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First Round
First Round
(11 Mar 2022)
- Investors Count 41
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2023 | Amount | Series A - Assembly | Valuation | Prath Ventures , Anicut Capital | |
| May, 2022 | Amount | Seed - Assembly | Valuation | Wellfound , Angel List | |
| Mar, 2022 | Amount | Angel Round - Assembly | Valuation | Manik Khanna |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Assembly
Assembly has secured backing from 41 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Angel List, Wellfound and LetsVenture. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Early-stage digital consumer businesses are invested in by Prath Ventures.
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Founded Year | Domain | Location | |
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Investment services in private credit, seed funds, growth equity, and late-stage equity for businesses in India.
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Founded Year | Domain | Location | |
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Startups are matched with investors via an online investment platform.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Assembly
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Assembly
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Assembly Comparisons
Competitors of Assembly
Assembly operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mokobara, uppercase, Nasher Miles, EUME and Tripole Gears, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provider of luggage, backpacks, totes, handbags, briefcases, and travel accessories
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| domain | founded_year | HQ Location |
Handcrafted eco-friendly luggage and backpack bags are sold online.
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| domain | founded_year | HQ Location |
Travel luggage and accessories are designed and retailed online.
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| domain | founded_year | HQ Location |
Luggage, bags, and travel accessories are retailed online by EUME.
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| domain | founded_year | HQ Location |
Internet first brand offering multi-category travel and business bags
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Assembly
Frequently Asked Questions about Assembly
When was Assembly founded?
Assembly was founded in 2018 and raised its 1st funding round 4 years after it was founded.
Where is Assembly located?
Assembly is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Who is the current CEO of Assembly?
Mohit Garg is the current CEO of Assembly. They have also founded this company.
Is Assembly a funded company?
Assembly is a funded company, having raised a total of $2.48M across 3 funding rounds to date. The company's 1st funding round was a Angel Round of $32.74K, raised on Mar 11, 2022.
How many employees does Assembly have?
As of Apr 05, 2024, the latest employee count at Assembly is 21.
What is the annual revenue of Assembly?
Annual revenue of Assembly is $1.22M as on Mar 31, 2023.
What does Assembly do?
Assembly is involved in the design and sale of premium travel gear, including hard luggage, backpacks, duffle bags, and accessories. The company focuses on durability and innovation, catering to leisure, business, and daily commute travelers. Products are crafted in India, emphasizing quality materials and thoughtful design. Solutions are provided for various travel needs with a range of sizes and collections.
Who are the top competitors of Assembly?
What products or services does Assembly offer?
Assembly offers Hard Luggage, Backpacks & Duffle Bags, and Travel Accessories.
Who are Assembly's investors?
Assembly has 41 investors. Key investors include Angel List, Wellfound, LetsVenture, Invstt, and Anicut Capital.
What is Assembly's valuation?
The valuation of Assembly is $10.52M as of Dec 2023.