About Assent
Assent is a Technology company based in Ottawa (Canada) founded in 2010 by Matt Whitteker and Jonathan Hughes. It operates as a provider of web-based supply chain sustainability compliance management solutions. Assent has raised $496.58 million across 5 funding rounds from investors including Royal Bank of Canada, Warburg Pincus and National Research Council Canada. Assent has completed 1 acquisition, including iPoint Systems. Assent was last valued at $1 billion in January 2022. Its chief executive is Michael Southworth. Its website assent.com draws about 90 thousand monthly visits. Assent offers products and services including Product Compliance Solutions, ESG Solutions, Trade Compliance Solutions, and Advisory Services. Its focus areas include Enterprise Applications, SCM Software, Visibility & Compliance and Sustainability & Compliance. Its legal entity is ASSENT COMPLIANCE USA LTD. Its competitors include EcoVadis, QIMA, SupplyShift, Source Intelligence and Everysens and 2 more; 6 of its 7 listed competitors have raised funding.
Company details
Assent was founded in 2010 and is headquartered in Ottawa, Canada. Web-based platforms are provided by the company to support sustainability and compliance in supply chains for manufacturers. Services encompass indirect supplier monitoring, data collection and analysis, reporting tools, supplier engagement processes, and trade compliance management. Operations focus on enabling data-driven decisions across global supply networks.
- Headquarters Ottawa, Canada
- Founders Matt Whitteker, Jonathan Hughes
- Stage Unicorn
- SectorsTechnology
- Website category Business and Consumer Services · Business Services
- Email••••••••
- Phone•••• ••••
- Website assent.com
- Social LinkedIn X Facebook YouTube
- Legal Name Assent Compliance Usa Ltd
- Total Equity Funding$496.58M (USD)
in 5 rounds
- Latest Funding Round$350M (USD), Series D
Jan 2022
- InvestorsRoyal Bank of Canada
& 7 more
- Investments & Acquisitions
Products & Services of Assent
Assent offers a comprehensive portfolio of products and services, including Product Compliance Solutions, ESG Solutions, Trade Compliance Solutions, and Advisory Services.
Platform for standardizing and validating supply chain compliance data
Tools for ESG reporting and forced labor risk identification
Services for managing customs codes and international trade agreements
Expert support for regulatory and program management needs
Apps and channels of Assent
its YouTube channel Assent Inc. has 221 subscribers and 30 videos.
Videos from Assent
The most watched videos on Assent's YouTube channel, Assent Inc. (221 subscribers). Click a video to play it here.
More on Assent Inc..
Funding Insights of Assent
Assent has successfully raised a total of $496.58M across 5 strategic funding rounds. The most recent funding activity was a Series D round of $350 million completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $496.58M
- Total Rounds 5
- Last Round Series D — $350M
- First Round $15.9M
(Jun 2016)
- Investors Count 8
All 5 funding rounds of Assent with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2022 | $350M | Series D | $1B | Vista Equity Partners | – |
| Oct 2018 | $99.24M | Series C | – | Warburg Pincus, First Ascent Ventures | – |
| Jul 2017 | $50,000 | Series B | – | – | – |
| Jul 2017 | $31.4M | Series B | – | Greenspring Associates | |
| Jun 2016 | $15.9M | Series A | – | Volition Capital |
| Date | Valuation | Stage |
|---|---|---|
| Jan 2022 | $1B | •••••••• |
Last known valuation $1B (Jan 2022). 8 investors in total: 8 institutional.
Investors in Assent
Assent has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Royal Bank of Canada, Warburg Pincus and National Research Council Canada.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are directed toward high-growth enterprise software and technology companies. | – | vistaequitypartners.com | Austin, United States | |
Multi-stage private equity investments are pursued across diverse sectors. | 1966 | warburgpincus.com | New York, United States | |
Venture capital firm focused on technology companies | – | firstascentventures.com | Toronto, Canada | |
Diversified investment management firm | 2000 | greenspringassociates.com | Owings Mills, United States | |
Venture capital investments are directed toward companies in multiple sectors. | – | volitioncapital.com | Boston, United States | |
Commercial banking services for small and medium-sized enterprises are provided. | 1944 | bdc.ca | Montreal, Canada | |
Scientific and technological research is conducted for Canada's benefit. | 1916 | nrc.canada.ca | Ottawa, Canada | |
Comprehensive banking and financial services are provided globally. | 1864 | rbc.com | Toronto, Canada |
Investor details for Assent
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People of Assent
262 people are tracked at Assent (48 in leadership, 4 in board & advisors, 210 in team).
| Name | Role | Group |
|---|---|---|
Matt Whitteker | Co-Founder | Leadership |
Jonathan Hughes | Co-Founder | Leadership |
Michael Southworth | CEO | Leadership |
Ana Bertolucci | Director, Integrated Marketing, Demand Generation & ABM | Global Go To Market Campaigns | Leadership |
Andrew Waitman | Chief Executive Officer | Leadership |
Keira Torkko | Chief of Staff & Chief People Officer | Leadership |
Melissa Leduc | Senior Director, People Success & Operations | Leadership |
Ashley Woods | Director Content Marketing | Leadership |
Amanda Miller (Mandy) | VP Of Growth Marketing | Leadership |
Jeffrey Cameron | Vp, Software Development | Leadership |
Vincent Babineau | Director, Software Engineering | Leadership |
Tobias Staehle | Director, Sales | Leadership |
Nathan Pancel | Director Of Operations | Leadership |
Sue Fortunato-Esbach | Director, EU Regulatory And Sustainability Experts | Leadership |
Andrew Hircock | Senior Director Of Product Management | Leadership |
Nicole James | Sales Director | Leadership |
Laurie Klausner | Senior Vice President Marketing | Leadership |
Tony Farinaro | Chief Revenue Officer (cro) | Leadership |
Charmaine D'Silva | Director Of Analyst And Public Relations | Leadership |
Diana Soler | Director Of Product Operations & Services Enablement | Leadership |
242 more people are available in the full profile.
Complete people profiles for Assent
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Investments & Acquisitions by Assent
Assent has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include iPoint Systems.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cloud-based software for product compliance and sustainability is provided. | ipoint-systems.com | Reutlingen, Germany | 2001 | Jul 2026 | •••• |
Complete acquisition details for Assent
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Timeline of Assent
5 dated milestones of Assent across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Assent is founded.
- Funding First funding round of $15.9M.
- Funding Latest funding round, Series D, of $350.0M.
- Milestone Reaches Unicorn status.
- Acquisition Acquires iPoint Systems.
Competitors of Assent
Assent has 7 listed competitors in our database, 6 of them funded. They include EcoVadis, QIMA, SupplyShift, Source Intelligence and Everysens, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ecovadis.com | 2007 | Paris, France | $731.89M | – | Sustainability ratings for supply chains are provided via SaaS platform. | |
| qima.com | 2005 | Hong Kong, China | – | 60 | An app-based platform is provided for supplier compliance and audits. | |
| supplyshift.net | 2012 | Santa Cruz, United States | $23.12M | 40 | Cloud-based platform for managing supply chain sustainability is offered. | |
| sourceintelligence.com | 2008 | San Diego, United States | $17.5M | – | Compliance and ESG management software is provided for supply chains. | |
| everysens.com | 2015 | Lille, France | $6.58M | – | Cloud-based platform for asset and cargo tracking is utilized. | |
| worldfavor.com | 2009 | Stockholm, Sweden | $14.65M | – | Sustainability information is exchanged and managed through a web-based platform. | |
| banqu.co | 2015 | Austin, United States | $11.23M | 11 | Blockchain-based SCM software enables secure refugee profiles. |
Detailed competitors of Assent
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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- Operating metrics
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Web traffic of Assent
The website of Assent (assent.com) receives about 90.4K visits a month and ranks #353,502 among all websites worldwide, #2,657 in Business Services.
- Monthly visits90.4K
▲ 1.3% vs previous month
- Unique visitors38.2K
per month
- Global rank#353,502
among all websites
- Category rank#2,657
Business and Consumer Services · Business Services
- Bounce rate37%
- Pages per visit3.3
- Average visit1 min 31 sec
- DevicesDesktop 49% · Mobile 51%
Websites whose visitors overlap most with Assent. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mic-cust.com | 100% | – | #840,239 | View details | |
| sourceintelligence.com | 91% | 20.9K | #1,215,474 | View details | |
| greenscope.io | 84% | 17.2K | #1,215,804 | View details | |
| leansupplysolutions.com | 84% | 5.7K | #3,342,608 | View details | |
| supplychainbrief.com | 84% | – | – | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 37 similar websites and full traffic analytics for Assent
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- 37 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Procurement & Supply Chain IT
10 companies that operate in the same segment as Assent (Procurement & Supply Chain IT), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based end-to-end spend management software is delivered for businesses. | 2006 | San Mateo, California, United States | USD 169 M | USD 39.68 M | 648 | |
Cloud-based positioning solutions are offered for industrial sectors. | 1978 | Sunnyvale, California, United States | – | USD 3.59 B | 12,100 | |
Zebra Technologies is recognized for providing intelligent operation solutions globally. | 1969 | Lincolnshire, Illinois, United States | – | USD 5.43 B | 9,900 | |
AI and cloud-based supply chain management solutions are provided. | 1985 | Scottsdale, Arizona, United States | USD 800 M | – | – | |
AI and SaaS-based robots for warehouse automation are provided. | 2012 | Roswell, United States | USD 545.23 M | USD 39.76 M | 553 | |
Provider of supply chain financing solutions for small and medium enterprises | 2017 | Mumbai, Maharashtra, India | USD 269.95 M | USD 48.5 M | 1,506 | |
AI-based electronic invoicing and supply chain management solution for businesses | 2009 | San Francisco, California, United States | USD 220.46 M | – | 185 | |
Contract lifecycle management software is developed using AI-powered intelligence. | 2016 | San Carlos, California, United States | USD 154.69 M | – | – | |
AI-powered software for legal contract management is utilized. | 2012 | Lehi, Utah, United States | USD 170.95 M | – | – | |
Procure-to-pay management software is offered for business operations. | 2017 | San Francisco, California, United States | USD 90.5 M | – | – |
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Related news about Assent
Complete news archive for Assent
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Frequently Asked Questions about Assent
Assent was founded in 2010 and raised its 1st funding round 6 years after it was founded.
Assent is headquartered in Ottawa, Canada. It is registered at Ottawa, Ontario, Canada.
Michael Southworth is the current CEO of Assent.
Assent is a funded company, having raised a total of $496.58M across 5 funding rounds to date. The company's 1st funding round was a Series A of $15.9M, raised on Jun 2016.
Assent was founded in 2010 and is headquartered in Ottawa, Canada. Web-based platforms are provided by the company to support sustainability and compliance in supply chains for manufacturers. Services encompass indirect supplier monitoring, data collection and analysis, reporting tools, supplier engagement processes, and trade compliance management. Operations focus on enabling data-driven decisions across global supply networks.
Assent's top competitors include EcoVadis, QIMA and Source Intelligence.
Assent offers Product Compliance Solutions, ESG Solutions, Trade Compliance Solutions, and Advisory Services.
Assent has made 1 acquisition, including iPoint Systems.
Assent has 8 investors. Key investors include Royal Bank of Canada, Warburg Pincus, National Research Council Canada, BDC, and Greenspring Associates.
The valuation of Assent is $1B as of Jan 2022.
Assent operates through Assent Compliance Usa Ltd.