About Asset Advantage Group
Asset Advantage Group is a Financial Services company based in Basingstoke (United Kingdom) founded in 1995. Equipment financing services are provided to businesses in the UK. Asset Advantage Group offers products and services including Business Loans, Finance Lease, and Hire Purchase. Its focus areas include Asset Finance, Machinery and Equipment and Diversified. Its legal entity is ASSET ADVANTAGE LIMITED. Its competitors include Kingsway Asset Finance, Admiral Leasing and Azule.
Company details
Asset Advantage Group was founded in 1995 and is headquartered in Basingstoke, United Kingdom. Operations focus on the financial services sector, where equipment financing solutions are offered to support business acquisitions and expansions. Services include tailored leasing and loan options for various machinery and assets, primarily serving UK-based clients across multiple industries. Management is led by Jonathan Eddy as Managing Director, ensuring structured financial arrangements are maintained.
- Headquarters Basingstoke, United Kingdom
- SectorsFinancial Services
- Email••••••••
- Phone•••• ••••
- Website assetadvantage.co.uk
- Social LinkedIn X
- Legal Name Asset Advantage Limited
- Date of Incorporation 20 Apr, 2001
- Jurisdiction BASINGSTOKE, ENGLAND
- Annual Revenue$24.73 M (USD)-11as on Sep 30, 2022
- Net Profit$68.83 K (USD)-90as on Sep 30, 2022
- EBITDA-$3.4 M (USD)-31as on Sep 30, 2022
- Investors
Products & Services of Asset Advantage Group
Asset Advantage Group offers a comprehensive portfolio of products and services, including Business Loans, Finance Lease, and Hire Purchase.
Cash advance for business investments and acquisitions.
Monthly payments for acquiring soft and hard assets.
Repayments with option to buy assets at low cost.
Funding Insights of Asset Advantage Group
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Asset Advantage Group with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2016 | Debt – Conventional | – | – |
1 investors in total: 1 institutional.
Investors in Asset Advantage Group
Asset Advantage Group has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Commerzbank.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Commercial banking services are offered to corporate and retail clients. | 1870 | commerzbank.com | Frankfurt, Germany |
Investor details for Asset Advantage Group
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Asset Advantage Group
1 people are tracked at Asset Advantage Group (1 in leadership).
| Name | Role | Group |
|---|---|---|
Jonathan Eddy | Managing Director | Leadership |
Complete people profiles for Asset Advantage Group
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Asset Advantage Group
2 dated milestones of Asset Advantage Group across 21 years, from founding to its latest funding, stage changes and deals.
- Founded Asset Advantage Group is founded.
- Funding First funding round.
Competitors of Asset Advantage Group
Asset Advantage Group has 3 listed competitors in our database. They include Kingsway Asset Finance, Admiral Leasing and Azule.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kingswayfinance.co.uk | 1992 | Wilmslow, United Kingdom | 3 | Asset finance and leasing for diverse equipment are offered. | ||
| admiral-leasing.co.uk | 1989 | Oldham, United Kingdom | Equipment financing is offered to UK businesses. | |||
| azule.co.uk | 2004 | Datchet, United Kingdom | 152 | Provider equipment leasing and business loans for broadcasting and media industry |
Detailed competitors of Asset Advantage Group
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Asset Advantage Group
The website of Asset Advantage Group (assetadvantage.co.uk) receives about 2K visits a month.
- Monthly visits2K
▲ 16.2% vs previous month
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Frequently Asked Questions about Asset Advantage Group
Asset Advantage Group was founded in 1995 and raised its 1st funding round 21 years after it was founded.
Asset Advantage Group is headquartered in Basingstoke, United Kingdom. It is registered at Basingstoke, Hampshire, United Kingdom.
Annual revenue of Asset Advantage Group is $24.73M as on Sep 30, 2022.
Asset Advantage Group was founded in 1995 and is headquartered in Basingstoke, United Kingdom. Operations focus on the financial services sector, where equipment financing solutions are offered to support business acquisitions and expansions. Services include tailored leasing and loan options for various machinery and assets, primarily serving UK-based clients across multiple industries. Management is led by Jonathan Eddy as Managing Director, ensuring structured financial arrangements are maintained.
Asset Advantage Group's top competitors include Azule, Kingsway Asset Finance and Admiral Leasing.
Asset Advantage Group offers Business Loans, Finance Lease, and Hire Purchase.
Asset Advantage Group has 1 investor. Key investors include Commerzbank.
Asset Advantage Group operates through Asset Advantage Limited.