About Assupol
Assupol is a Financial Services company based in Pretoria (South Africa) founded in 1913, and was acquired by Sanlam in February 2024. Life insurance policies and services are provided in South Africa. Its chief executive, as recorded, is Bridget Mokwena-Halala. Its website assupol.co.za draws about 55 thousand monthly visits. Assupol offers products and services including Funeral Plan, Life Cover, and Retirement Savings. Its focus areas include Insurance Carriers and Life. Its legal entity is Assupol Life Ltd. Its competitors include Sanlam, MMI Holdings and Nobuntu; 1 of its 3 listed competitors has raised funding.
Company details
Assupol was established in 1913 as a life insurance provider based in Pretoria, South Africa. Operations focus on offering various life insurance products to individuals and groups within the financial services sector. Coverage includes funeral, disability, and retirement benefits, with distribution through agents and digital channels across the country. Leadership is provided by CEO Bridget Mokwena-Halala, overseeing regulatory compliance and client support in the South African market.
Products & Services of Assupol
Assupol offers a comprehensive portfolio of products and services, including Funeral Plan, Life Cover, and Retirement Savings.
Provides financial support for funeral expenses and family assistance
Offers protection against life events and claim processing
Enables saving for retirement through dedicated plans
Apps and channels of Assupol
its YouTube channel Assupol Life has 231 subscribers and 30 videos.
Videos from Assupol
The most watched videos on Assupol's YouTube channel, Assupol Life (231 subscribers). Click a video to play it here.
More on Assupol Life.
Investors in Assupol
Assupol has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Sanlam.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of life insurance services | 1918 | sanlam.com | Bellville, South Africa |
Investor details for Assupol
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- Complete investor list
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People of Assupol
10 people are tracked at Assupol (3 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
Bridget Mokwena-Halala | CEO | Leadership |
Stella van Rooyen | Head Of Legal Operations | Leadership |
Wickus Delport | Head: Investments | Leadership |
Riaan van Zyl | Senior Sales Manager | Team |
Tebogo Humbu | Sales Representative | Team |
Shaheed Mahomed | Server Infrastructure Manager | Team |
Thomas Nel | Executive : IT Devops | Team |
Hawama Essack | Information Technology Services Manager | Team |
Bongisipho Bhengu | Manager : IT Business Analysis And Business Relationship Management (brm) | Team |
Shilombe Vivian | VOIP And Network Specialist | Team |
Complete people profiles for Assupol
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Assupol
2 dated milestones of Assupol across 111 years, from founding to its latest funding, stage changes and deals.
- Founded Assupol is founded.
- Exit Acquired by Sanlam.
Competitors of Assupol
Assupol has 3 listed competitors in our database, 1 of them funded. They include Sanlam, MMI Holdings and Nobuntu.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sanlam.com | 1918 | Bellville, South Africa | 16,628 | Provider of life insurance services | ||
| mmiholdings.co.za | 2010 | Centurion, South Africa | 16,935 | Life insurance carrier | ||
| nobuntu.co.za | 2017 | Sandton, South Africa | $50,000 | Funeral insurance services are provided in South Africa. |
Detailed competitors of Assupol
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- Full competitor set
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Web traffic of Assupol
The website of Assupol (assupol.co.za) receives about 54.9K visits a month.
- Monthly visits54.9K
▲ 112.7% vs previous month
Websites whose visitors overlap most with Assupol. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| 1life.co.za | 100% | 75.2K | #397,223 | View details | |
| metropolitan.co.za | 98% | 93.4K | #321,433 | View details | |
| avbob.co.za | 97% | #86,551 | View details | ||
| hollard.co.za | 97% | 80.5K | #334,195 | View details | |
| clientele.co.za | 86% | 76.5K | #453,312 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 21 similar websites and full traffic analytics for Assupol
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- 21 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Assupol
Complete news archive for Assupol
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Frequently Asked Questions about Assupol
Assupol was founded in 1913.
Assupol is headquartered in Pretoria, South Africa. It is registered at Pretoria, Gauteng, South Africa.
Bridget Mokwena-Halala is the CEO of Assupol, as recorded in our data.
Assupol was established in 1913 as a life insurance provider based in Pretoria, South Africa. Operations focus on offering various life insurance products to individuals and groups within the financial services sector. Coverage includes funeral, disability, and retirement benefits, with distribution through agents and digital channels across the country. Leadership is provided by CEO Bridget Mokwena-Halala, overseeing regulatory compliance and client support in the South African market.
Assupol's top competitors include Sanlam, MMI Holdings and Nobuntu.
Assupol offers Funeral Plan, Life Cover, and Retirement Savings.
Assupol has 1 investor. Key investors include Sanlam.
Assupol operates through Assupol Life Ltd.
Yes. Assupol was acquired by Sanlam in February 2024.

