About Assurity
Assurity is a Financial Services company based in Lincoln (United States) founded in 1890. It operates as a life insurance is offered by Assurity as a mutual company. Assurity has completed 1 acquisition, including Resourcing Edge. Its chief executive is Tom Henning. Its website assurity.com draws about 82 thousand monthly visits. Its focus areas include Insurance Carriers, Life and Mutual. Its legal entity is ASSURITY LIFE INSURANCE COMPANY. Its competitors include MassMutual, New York Life Insurance, Penn Mutual, Mutual of America and Catholic Financial Life and 3 more; 1 of its 8 listed competitors has raised funding.
Company details
Assurity was founded in 1890 and is headquartered in Lincoln, United States. Operations are centered on the life insurance sector, where policies and financial protection products are provided to policyholders. As a mutual company, ownership is held by its members, and services include individual and group coverage options. Focus remains on insurance solutions across the U.S. market, with leadership under Tom Henning as CEO and President.
- Investments & Acquisitions
Apps and channels of Assurity
its YouTube channel Assurity has 1.06K subscribers and 30 videos.
Videos from Assurity
The most watched videos on Assurity's YouTube channel, Assurity (1.06K subscribers). Click a video to play it here.
More on Assurity.
People of Assurity
84 people are tracked at Assurity (29 in leadership, 7 in board & advisors, 48 in team).
| Name | Role | Group |
|---|---|---|
Tom Henning | CEO & President | Leadership |
Susan L. Keisler-Munro | President & CEO | Leadership |
Kevin G. Faltin | VP & Chief Financial Officer & Treasurer | Leadership |
Tara D. Benson | VP, Operations | Leadership |
Eric L. Otterstein | VP &, Chief Information Officer | Leadership |
Todd W. Reimers | SVP & Chief Marketing & Sales Officer | Leadership |
David D. Lockwood | VP & Chief Investment Officer | Leadership |
Wes Levitt | Regional Vice President | Leadership |
Unyoung B. | Vice President, National Account | Leadership |
Steven Coleman Cpa, Almi | Director, Accounting And Controller | Leadership |
Doug Blum Fsa, Maaa | Sr. Director, Corporate Actuarial | Leadership |
Vic Weber | Sr Director Investments | Leadership |
Justin Dorn | Vice President, Commercial Real Estate Lending | Leadership |
Paul Gonzales | Vice President Of Individual Sales | Leadership |
Jenny Oelke | Director, Corporate Tax | Leadership |
Amanda Dutton | Vice President, Chief Compliance Officer & Associate General Counsel | Leadership |
Todd W. Reimers Clu, Llif | Senior Vice President And Chief Marketing Officer | Leadership |
Scott Zagurski | Senior Vice President Marketing/digital Experience | Leadership |
Susan Becker Phr, Shrm Cp, Flmi | Vice President, Human Resources | Leadership |
Sophie Norman | Vice President, Strategic & Digital Partnerships | Leadership |
64 more people are available in the full profile.
Complete people profiles for Assurity
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Investments & Acquisitions by Assurity
Assurity has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Resourcing Edge.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Human capital management solutions are delivered to enterprises. | resourcingedge.com | Rockwall, United States | 2003 | Oct 2015 | •••• |
Complete acquisition details for Assurity
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Timeline of Assurity
2 dated milestones of Assurity across 125 years, from founding to its latest funding, stage changes and deals.
- Founded Assurity is founded.
- Acquisition Acquires Resourcing Edge.
Competitors of Assurity
Assurity has 8 listed competitors in our database, 1 of them funded. They include MassMutual, New York Life Insurance, Penn Mutual, Mutual of America and Catholic Financial Life, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| massmutual.com | 1851 | Springfield, United States | – | 10,466 | Mutual life insurance company | |
| newyorklife.com | 1845 | New York, United States | $4.14B | 11,320 | Mutual life insurance and asset management services are provided. | |
| pennmutual.com | 1847 | Horsham, United States | – | 178 | Mutual life insurance products are provided by Penn Mutual. | |
| mutualofamerica.com | 1945 | New York, United States | – | 984 | Operates as a mutual life insurance company offering reliable financial protection. | |
| catholicfinanciallife.org | 1868 | Milwaukee, United States | – | 104 | Serves as a mutual life insurance carrier offering financial protection solutions. | |
| cliu.com | 1901 | San Antonio, United States | – | 62 | Provides life insurance policies and financial planning for members and families. | |
| elcomutual.com | 1946 | Lake Bluff, United States | – | – | Offers life insurance products and annuities for planning and stability. | |
| ncmutuallife.com | 1898 | Durham, United States | – | – | Provides life insurance and financial products for families and institutions. |
Detailed competitors of Assurity
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Web traffic of Assurity
The website of Assurity (assurity.com) receives about 82.5K visits a month and ranks #343,690 among all websites worldwide, #1,787 in Insurance.
- Monthly visits82.5K
▲ 21.3% vs previous month
- Unique visitors23.9K
per month
- Global rank#343,690
among all websites
- Category rank#1,787
Finance · Insurance
- Bounce rate18%
- Pages per visit6.8
- Average visit4 min 57 sec
- DevicesDesktop 70% · Mobile 30%
Websites whose visitors overlap most with Assurity. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| aetna.com | 100% | 12.6M | #3,061 | View details | |
allianzlife.com | allianzlife.com | 100% | – | #54,792 | – |
| humana.com | 84% | 10.5M | #4,629 | View details | |
| lgamerica.com | 84% | 157.5K | #84,367 | View details | |
anico.com | anico.com | 84% | – | #689,883 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 39 similar websites and full traffic analytics for Assurity
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- 39 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Insurance & Risk Management
10 companies that operate in the same segment as Assurity (Insurance & Risk Management), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Vehicle parts and accessories are sold via an online platform. | 1897 | Walsall, West Midlands, United Kingdom | USD 20.37 M | – | – | |
Health insurance plans are offered for individuals and families. | 2006 | Chennai, Tamil Nadu, India | USD 783.29 M | USD 1.9 B | 15,820 | |
Life, health, and general insurance services are provided across India. | 2001 | Mumbai, Maharashtra, India | USD 306.52 M | USD 2.88 B | 16,700 | |
Financial solutions including loans and insurance are offered. | 2007 | Pune, Maharashtra, India | – | USD 15.24 B | 126 | |
Life Insurance joint venture between SBI and BNP Paribas Cardiff | 2000 | Mumbai, Maharashtra, India | USD 264 M | USD 14.28 B | 26,360 | |
Insurance, banking, and wealth management services are provided worldwide. | 1816 | Paris, France | – | USD 128.35 B | 100,040 | |
Investment advisory, insurance distribution, and risk management services are provided. | 1998 | Chicago, Illinois, United States | USD 1.6 B | – | – | |
Financial institution offering insurance & transaction services | 1847 | Jacksonville, United States | USD 500 M | USD 14.51 B | 23,530 | |
Integrated healthcare services and coverage are provided nationwide. | 1945 | United States | – | – | – | |
Cloud-based employee benefits administration solutions are delivered. | 1998 | West Des Moines, Iowa, United States | USD 65.16 M | – | – |
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Related news about Assurity
Complete news archive for Assurity
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Frequently Asked Questions about Assurity
Assurity was founded in 1890.
Assurity is headquartered in Lincoln, United States. It is registered at Lincoln, Nebraska, United States.
Tom Henning is the current CEO of Assurity.
Assurity was founded in 1890 and is headquartered in Lincoln, United States. Operations are centered on the life insurance sector, where policies and financial protection products are provided to policyholders. As a mutual company, ownership is held by its members, and services include individual and group coverage options. Focus remains on insurance solutions across the U.S. market, with leadership under Tom Henning as CEO and President.
Assurity's top competitors include MassMutual, New York Life Insurance and Penn Mutual.
Assurity has made 1 acquisition, including Resourcing Edge.
Assurity operates through Assurity Life Insurance Company.