About Astrid & Miyu
Astrid & Miyu is a Retail company based in Highbury (United Kingdom) founded in 2012 by Connie Nam. Online Private Label for jewelry and other accessories. Astrid & Miyu has raised $5.1 million across 2 funding rounds from investors including Aeternum Holding and LCIF. The company has 283 employees. Its chief executive, as recorded, is Connie Nam. Its website astridandmiyu.com draws about 970 thousand monthly visits. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Accessories. Its legal entity is ASTRID & MIYU LTD. Its competitors include Jian London, Alona and Olivia & Pearl.
Company details
Astrid Miyu is an online private label that provides products under categories such as Earrings, necklaces, rings, bracelets, and others. All their products are hand-crafted and manufactured in their London studio. They offer loyalty points on referring a friend, subscribing to their newsletter, and making a purchase. As of now, they have two stores in London which are closed for renovation. They ship worldwide. In 2015, Astrid Miyu was shortlisted for the Brand to watch at the UK Jewellery Awards.
- Headquarters Highbury, United Kingdom
- Employees 283
- Founders Connie Nam
- SectorsRetail
- Website category Lifestyle · Jewelry and Luxury Products
- Email••••••••
- Phone•••• ••••
- Website astridandmiyu.com
- Social LinkedIn X Facebook Instagram
- Legal Name Astrid & Miyu Ltd.
- Date of Incorporation 26 Sep, 2011
- Jurisdiction LONDON, ENGLAND
- Annual Revenue$16.95 M (USD)40as on Dec 31, 2021
- Net Profit$1.59 M (USD)244as on Dec 31, 2022
- Total Equity Funding$5.1M (USD)
in 2 rounds
- Latest Funding Round$5.1M (USD), Series A
Jun 2019
- InvestorsAeternum Holding
& 1 more
- Employee Count283
Funding Insights of Astrid & Miyu
Astrid & Miyu has successfully raised a total of $5.1M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $5.1 million completed in June 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.1M
- Total Rounds 2
- Last Round Series A — $5.1M
- Investors Count 2
All 2 funding rounds of Astrid Miyu with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2019 | $5.1M | Series A | – | Aeternum Holding | – |
| Jul 2015 | Seed | – | – |
2 investors in total: 2 institutional.
Investors in Astrid & Miyu
Astrid & Miyu has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Aeternum Holding and LCIF.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Aeternum Holding is focused on building lasting jewelry brands. | aeternum-holding.com | Hamburg, Germany | ||
Venture capital fund focused on digital, science, and technology sectors | lcif.co | London, United Kingdom |
Investor details for Astrid Miyu
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People of Astrid & Miyu
1 people are tracked at Astrid & Miyu (1 in leadership); the tracked headcount is 283.
| Name | Role | Group |
|---|---|---|
Connie Nam | Founder & CEO | Leadership |
Complete people profiles for Astrid & Miyu
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Timeline of Astrid & Miyu
3 dated milestones of Astrid & Miyu across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Astrid & Miyu is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $5.1M.
Competitors of Astrid & Miyu
Astrid & Miyu has 3 listed competitors in our database. They include Jian London, Alona and Olivia & Pearl.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| jianlondon.co.uk | 2010 | Glasgow, United Kingdom | 3 | Runs a direct-to-consumer brand of jewellery. | ||
| byalona.com | 2011 | London, United Kingdom | An internet-first jewelry brand offering stylish and affordable pieces through online channels. | |||
| oliviaandpearl.com | 2017 | London, United Kingdom | 2 | Multi-category jewelry is offered online by an internet-first brand. |
Detailed competitors of Astrid Miyu
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Web traffic of Astrid & Miyu
The website of Astrid & Miyu (astridandmiyu.com) receives about 969.6K visits a month and ranks #35,645 among all websites worldwide, #1,716 in Jewelry and Luxury Products.
- Monthly visits969.6K
▼ 31.5% vs previous month
- Unique visitors592.1K
per month
- Global rank#35,645
among all websites
- Category rank#1,716
Lifestyle · Jewelry and Luxury Products
- Bounce rate41%
- Pages per visit3.7
- Average visit2 min 07 sec
- DevicesDesktop 20% · Mobile 80%
Websites whose visitors overlap most with Astrid & Miyu. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
lovisa.co.uk | lovisa.co.uk | 100% | #91,257 | – | |
| prya.co.uk | 93% | #188,937 | View details | ||
| daisyjewellery.com | 89% | 178.7K | View details | ||
| orelia.co.uk | 85% | #227,656 | View details | ||
tiffany.co.uk | tiffany.co.uk | 84% | #89,943 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Astrid & Miyu
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Related news about Astrid & Miyu
Complete news archive for Astrid Miyu
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Frequently Asked Questions about Astrid & Miyu
Astrid & Miyu was founded in 2012 and raised its 1st funding round 3 years after it was founded.
Astrid & Miyu is headquartered in Highbury, United Kingdom.
Connie Nam is the CEO of Astrid & Miyu, as recorded in our data. They have also founded this company.
Astrid & Miyu is a funded company, having raised a total of $5.1M across 2 funding rounds to date.
Astrid & Miyu has 283 employees.
Annual revenue of Astrid & Miyu is $16.95M as on Dec 31, 2021.
Astrid Miyu is an online private label that provides products under categories such as Earrings, necklaces, rings, bracelets, and others. All their products are hand-crafted and manufactured in their London studio. They offer loyalty points on referring a friend, subscribing to their newsletter, and making a purchase. As of now, they have two stores in London which are closed for renovation. They ship worldwide. In 2015, Astrid Miyu was shortlisted for the Brand to watch at the UK Jewellery Awards.
Astrid & Miyu's top competitors include Olivia & Pearl, Jian London and Alona.
Astrid & Miyu has 2 investors. Key investors include Aeternum Holding, and LCIF.
Astrid & Miyu operates through Astrid & Miyu Ltd..
The website of Astrid & Miyu receives about 970 thousand visits a month and ranks #35,645 among all websites worldwide.