About AstroTurf
AstroTurf is a Media & Entertainment company based in Dalton (United States) founded in 1964, and was acquired by River Associates Investments in November 1994. Provider of multi-sports training courses. AstroTurf has completed 3 acquisitions, including Atlantic Sports Group, C2Cturf and Nagleathletic. Its chief executive, as recorded, is Heard Smith. Its website astroturf.com draws about 15 thousand monthly visits. Its focus areas include Consumer, Sports Services, Clubs and Teams and Multi Sports.
Company details
AstroTurf, established in 1964 and currently in Acquired stage, focuses on consumer, sports services, clubs and teams, and multi sports. Provider of multi-sports training courses. Adapting to market demands with innovation and client-focused strategies. It continues to evolve, meeting industry challenges with strategic approaches.
- Headquarters Dalton, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Email••••••••
- Phone•••• ••••
- Website astroturf.com
- Social LinkedIn X Facebook
- Acquired by River Associates Investments (Nov 1994)
- Investors
- Investments & AcquisitionsAtlantic Sports Group
& 2 more
- Acquired byRiver Associates Investments
(Nov 1994)
Investors in AstroTurf
AstroTurf has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include River Associates.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
River Associates is focused on lower middle-market private equity investments. | 1989 | riverassociates.com | Chattanooga, United States |
Investor details for AstroTurf
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People of AstroTurf
40 people are tracked at AstroTurf (25 in leadership, 15 in team).
| Name | Role | Group |
|---|---|---|
Heard Smith | CEO | Leadership |
Tammy Stephens | Director, Project Finance | Leadership |
Rob Mitchell | Vice President - Business Development | Leadership |
Philip Snider | COO | Leadership |
Thomas Green | VP, Operations | Leadership |
Steve Coleman | VP, Design-Build | Leadership |
Kim Summers | Director - Cooperative Purchasing | Leadership |
Aaron Klotz | Director, Baseball | Leadership |
Carl Capellas | Director, Soccer | Leadership |
Jeff Raiger | General Manager, Southwest | Leadership |
Dominick Berarducci | Regional Vice President of Sales – Northwest | Leadership |
Joey Alexander | General Manager, Southeast | Leadership |
Leroy Lawson | Vice President - Customer Service | Leadership |
Robb Carey | CEO, Sport Group Americas | Leadership |
Erin Cosan | Director of Softball | Leadership |
Dan Isaac | Regional Vice President of Sales | Leadership |
Matthew Stroher | General Manager, Northwest Region | Leadership |
Gary Jones | Director, Marketing | Leadership |
Scott Franks | Assistant General Manager | Leadership |
Thomas Austin | Director Of Finance | Leadership |
20 more people are available in the full profile.
Complete people profiles for AstroTurf
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Investments & Acquisitions by AstroTurf
AstroTurf has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Atlantic Sports Group, C2Cturf and Nagleathletic.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of residential & commercial landscaping services | atlanticsg.com | Canton, United States | 2004 | Jan 2025 | •••• | |
Provider of artificial turf installation and supply services. This includes installation for residential landscapes, putting greens, indoor facilities, and sports fields. The company also offers used turf sales and supplies to contractors. Services encompass custom designs and a focus on durability and aesthetic appeal. They provide solutions for both homeowners and commercial clients. | c2cturf.com | 0 | Dec 2024 | •••• | ||
Athletic products and services are provided by Nagle Athletic. | nagleathletic.com | 0 | Aug 2018 | •••• |
Complete acquisition details for AstroTurf
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- Acquired stakes
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- Complete history
- Exports
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Timeline of AstroTurf
5 dated milestones of AstroTurf across 61 years, from founding to its latest funding, stage changes and deals.
- Founded AstroTurf is founded.
- Exit Acquired by River Associates Investments.
- Acquisition Acquires Nagleathletic.
- Acquisition Acquires C2Cturf.
- Acquisition Acquires Atlantic Sports Group.
Web traffic of AstroTurf
The website of AstroTurf (astroturf.com) receives about 15K visits a month.
- Monthly visits15K
▼ 38.5% vs previous month
Websites whose visitors overlap most with AstroTurf. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
aturf.com | aturf.com | 100% | #7,300,340 | – | |
xgrass.com | xgrass.com | 94% | #1,231,114 | – | |
greenfields.eu | greenfields.eu | 91% | #5,209,297 | – | |
| artificialturfsupply.com | 88% | 6.4K | #2,812,098 | View details | |
ccgrass.com | ccgrass.com | 72% | #1,212,398 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for AstroTurf
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- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Sports & Fitness Services
3 companies that operate in the same segment as AstroTurf (Sports & Fitness Services) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Organizer of obstacle course races and endurance events | 2006 | Boston, Massachusetts, United States | USD 32.4 M | |||
Mixed martial arts tournaments and events are organized globally. | 2012 | Washington, District Of Columbia, United States | USD 153 M | |||
Tennis news, scores, rankings, and live coverage are provided. | 1954 | New York, New York, United States | USD 151.49 M |
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Frequently Asked Questions about AstroTurf
AstroTurf was founded in 1964.
AstroTurf is headquartered in Dalton, United States. It is registered at Dalton, Georgia, United States.
Heard Smith is the CEO of AstroTurf, as recorded in our data.
AstroTurf, established in 1964 and currently in Acquired stage, focuses on consumer, sports services, clubs and teams, and multi sports. Provider of multi-sports training courses. Adapting to market demands with innovation and client-focused strategies. It continues to evolve, meeting industry challenges with strategic approaches.
AstroTurf has made 3 acquisitions, including Atlantic Sports Group, C2Cturf, and Nagleathletic.
AstroTurf has 1 investor. Key investors include River Associates.
Yes. AstroTurf was acquired by River Associates Investments in November 1994.