About Asure Software
Asure Software is a company based in Austin (United States) founded in 1985. It operates as a SaaS (Software-as-a-Service) and Managed Services. The company has 635 employees. Asure Software has completed 18 acquisitions, including ADI Time, Associated Data Services and Austin HR. Asure Software offers products and services including Payroll & HR, Time & Attendance, and Payroll Tax Management. Asure Software operates in a competitive market with competitors including Workday, Kronos, People Strong, Paylocity and Ceridian, among others.
- Annual Revenue$140.54 M (USD)17.32as on Dec 31, 2025
- Net Profit-$13.13 M (USD)-11.49as on Dec 31, 2025
- EBITDA$19.59 M (USD)53.16as on Dec 31, 2025
- Latest Funding Round$1.7M (USD), Post-IPO
Oct 2025
- Employee Count635
- Investments & AcquisitionsADI Time
& 17 more
Products & Services of Asure Software
Asure Software offers a comprehensive portfolio of products and services, including Payroll & HR, Time & Attendance, and Payroll Tax Management.
Payroll and HR processes are automated and streamlined.
Time tracking and scheduling are simplified with software.
Payroll tax processing is streamlined with robust software.
Apps and channels of Asure Software
its YouTube channel Asure Software has 1.13K subscribers and 30 videos.
Videos from Asure Software
The most watched videos on Asure Software's YouTube channel, Asure Software (1.13K subscribers). Click a video to play it here.
More on Asure Software.
Funding Insights of Asure Software
- Total Rounds 3
- Last Round Post-IPO — $1.7M
- First Round $3.2M
(Sep 2011)
All 3 funding rounds of Asure Software with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2025 | $1.7M | Post-IPO | – | – | – |
| Apr 2018 | $175M | Debt – Conventional | – | – | – |
| Sep 2011 | $3.2M | Debt – Convertible | – | – | – |
People of Asure Software
175 people are tracked at Asure Software (43 in leadership, 132 in team); the tracked headcount is 635.
| Name | Role | Group |
|---|---|---|
Pat Goepel | CEO | Leadership |
Eyal Goldstein | President & Chief Revenue Officer | Leadership |
Ramesh Kumar Chidambaranathan | Director Of Engineering | Leadership |
John Pence | Chief Financial Officer | Leadership |
Brandi Utria | Director Of Marketplace Partnerships | Leadership |
Joe Cardinale | Director Of HCM Field Sales, South/central Region | Leadership |
MARY SIMMONS, PHR, SHRM-CP | VP HR Compliance And Learning And Development | Leadership |
Stephanie T. | Human Resources Business Partner | Leadership |
Candice Hoppe | Vice President Human Resources | Leadership |
David Mraz | Human Resources Business Partner | Leadership |
Emma Sheltra | Human Resources Business Partner | Leadership |
Holly Drewry Turner | VP Benefits Operations | Leadership |
Bill Volkel | VP Of Tax Operations | Leadership |
Joshua Vaughn | Human Resources Business Partner | Leadership |
Randal Rudniski | Vice President Of Financial Planning Analysis | Leadership |
Patrick McKillop | Vice President Investor Relations | Leadership |
Ron Fish | Director Of Product Support And Training | Leadership |
John Canada | Vice President Of Engineering | Leadership |
Michael Peterson | Senior Director Software Engineering | Leadership |
Lucas Tennant | Vice President | Leadership |
155 more people are available in the full profile.
Complete people profiles for Asure Software
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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IPO & Listings of Asure Software
Asure Software is a publicly listed company on the NASDAQ with ticker symbol ASUR in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date07 Apr 1992
- Listed onNASDAQ: ASUR
- Listed entityAsure Software Inc
- Exchange sectorTechnology services
- ISINUS04649U1025
- Share price$7.34 (-0.14% on the day) · 2026-10-09
- Market capitalisation$212.0M
- EPS (diluted, trailing year)$-0.30
- Volume (last session)71,453
Financials of Asure Software
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | $140.5M | -$13.1M | $19.6M |
| 2024 | $119.8M | -$11.8M | $12.8M |
| 2023 | $119.1M | -$9.2M | $17.6M |
| 2022 | $95.8M | -$14.5M | $9.1M |
| 2021 | $76.1M | $3.2M | $5.0M |
Detailed financial statements for Asure Software
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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Investments & Acquisitions by Asure Software
Asure Software has strategically engaged in corporate development activities, having acquired 18 companies. Notable acquisitions include ADI Time, Associated Data Services and Austin HR.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Manufacturer of public and commercial lighting systems and related services | hireclick.com | Sioux Falls, United States | 2003 | Aug 2024 | •••• | |
Provider of payroll solutions | payrollmaxx.com | Omaha, United States | 1998 | Jan 2019 | •••• | |
Payroll management services are provided nationwide from Rochester. | usapayroll.com | Rochester, United States | 1994 | Jul 2018 | •••• | |
Workspace occupancy data is captured by sensors for utilization insights. | occupeye.com | Blackburn, United Kingdom | 2016 | Apr 2018 | •••• | |
Provider of HR consulting services | austinhr.com | Austin, United States | 2011 | Apr 2018 | •••• | |
Provider of employee benefit services | saversadmin.com | Winston-salem, United States | 2003 | Jan 2018 | •••• | |
HR and payroll services are provided to businesses nationwide. | telepayroll.com | Santa Ana, United States | 1996 | Jan 2018 | •••• | |
End-to-end HR services are provided to businesses. | associateddata.com | Birmingham, United States | 1977 | Oct 2017 | •••• | |
Provider of HR management services | cpihr.com | Beachwood, United States | 1998 | May 2017 | •••• | |
Integrated HR management software and services are offered. | evolutionhcm.com | Austin, United States | 1999 | May 2017 | •••• |
Complete acquisition details for Asure Software
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Timeline of Asure Software
14 dated milestones of Asure Software across 40 years, from founding to its latest funding, stage changes and deals.
- Founded Asure Software is founded.
- IPO Lists on the stock exchange (IPO).
- Funding First funding round of $3.2M.
- Acquisition Acquires Evolution HCM.
- Acquisition Acquires CPI-HR.
- Acquisition Acquires Associated Data Services.
- Acquisition Acquires Savers Admin.
- Acquisition Acquires TelePayroll.
- Acquisition Acquires Austin HR.
- Acquisition Acquires OccupEye.
- Acquisition Acquires USA Payroll.
- Acquisition Acquires Payroll Maxx.
- Acquisition Acquires Hireclick.
- Funding Latest funding round, Post-IPO, of $1.7M.
Competitors of Asure Software
Asure Software operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Workday, Kronos, People Strong, Paylocity and Ceridian, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| workday.com | 2005 | Pleasanton, United States | $352.3M | 11,805 | Cloud-based HR and financial software is delivered to enterprises. | |
| kronos.com | 1977 | Lowell, United States | $855M | 86 | HCM software solutions for enterprise workforce management are provided. | |
| peoplestrong.com | 2005 | Gurugram, India | $30.68M | 998 | Cloud-based human resource management software is offered. | |
| paylocity.com | 1997 | Arlington Heights, United States | $37.28M | 4,150 | Cloud-based payroll and HR solutions are provided for businesses. | |
| ceridian.com | 1992 | Minneapolis, United States | $150M | 1 | Cloud-based human capital management software is provided for enterprises. | |
| darwinbox.com | 2015 | Hyderabad, India | $319.51M | 1,022 | Human capital management platform is provided for HR process automation. | |
| justworks.com | 2012 | New York, United States | $147.52M | 55,459 | Benefits administration and payroll management are provided for businesses. | |
| successfactors.com | 2001 | San Francisco, United States | $79.84M | 18,910 | Cloud-based human capital management software is delivered globally. | |
| greythr.com | 1994 | Bengaluru, India | $47.38M | 767 | Cloud-based HRMS and payroll software solutions are provided. |
Detailed competitors of Asure Software
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Asure Software
The website of Asure Software (asuresoftware.com) receives about 20.7K visits a month.
- Monthly visits20.7K
▼ 14.1% vs previous month
Websites whose visitors overlap most with Asure Software. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
my.iemployee.com | my.iemployee.com | 100% | – | – | – |
dea.com | dea.com | 98% | – | – | – |
emergingsoft.com | emergingsoft.com | 93% | – | – | – |
| saviom.com | 91% | – | #765,222 | View details | |
| yarooms.com | 90% | 113.3K | #228,525 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Asure Software
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- 40 similar websites
- Audience overlap
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- Traffic by brand
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Latest news on Asure Software
Complete news archive for Asure Software
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Asure Software
10 companies that operate in the same segment as Asure Software (HR & Workforce Technology), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Anonymous employee reviews and job search platform are operated. | 2007 | San Francisco, California, United States | USD 201.5 M | – | – | |
Cloud-based LMS platform for IT industry | 2004 | Farmington, United States | USD 235.41 M | USD 4.95 M | 260 | |
Employee health benefits are facilitated via a cloud-based platform. | 2007 | Plymouth Meeting, Pennsylvania, United States | USD 228.3 M | – | – | |
Business spends, payments, and rewards are streamlined by automated workflows. | 2011 | Hyderabad, Telangana, India | USD 13.75 M | USD 149.43 M | 431 | |
Virtual physical therapy and digital pain care solutions are provided. | 2015 | San Francisco, California, United States | USD 854.44 M | – | – | |
Cloud-based HR and financial software is delivered to enterprises. | 2005 | Pleasanton, California, United States | USD 352.3 M | USD 9.53 B | 20,400 | |
Businesses are connected with freelancers via an online marketplace. | 1999 | San Francisco, California, United States | USD 140 M | USD 787.78 M | 600 | |
Tech-enabled mental health solutions for employers are provided. | 2016 | New York, New York, United States | USD 508.73 M | – | – | |
SaaS-driven credit card and spend management solutions platform for businesses | 2017 | Draper, Utah, United States | USD 1.16 B | – | 1 | |
Cloud-based HRMS software is offered for small and medium-sized businesses. | 2016 | Barcelona, Catalonia, Spain | USD 369.25 M | – | – |
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Frequently Asked Questions about Asure Software
Asure Software was founded in 1985 and raised its 1st funding round 26 years after it was founded.
Asure Software is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Pat Goepel is the current CEO of Asure Software.
Asure Software has 635 employees.
Annual revenue of Asure Software is $140.54M as on Dec 31, 2025.
Asure Software is engaged in delivering human capital management (HCM) solutions tailored for small to mid-sized businesses and large enterprises. Services are provided in payroll processing, HR compliance, time and attendance tracking, and payroll tax management. Solutions are designed to streamline administrative tasks, ensure regulatory compliance, and support workforce management. The company also offers access to capital through tax credits and financing options. Sectors served include various business sizes and industries, with partnerships extending to payroll providers, CPAs, and benefit brokers.
Asure Software's top competitors include Workday, SuccessFactors and GreytHR.
Asure Software offers Payroll & HR, Time & Attendance, and Payroll Tax Management.
Yes, Asure Software is publicly traded on NASDAQ under the ticker symbol ASUR.
Asure Software has made 18 acquisitions, including ADI Time, Associated Data Services, and Austin HR.
Asure Software operates through Asure Software.