About Athena
Athena is a company based in Easingwold (United Kingdom) founded in 1964. It operates as a Direct-to-Consumer (D2C). Athena offers products and services including Art Prints & Posters, Personalised Prints, and Frames. Athena operates in a competitive market with competitors including Displate, Farrow & Ball, ArtHouse, Naturewall and De Gournay, among others.
- Headquarter Easingwold, United Kingdom
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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- Legal Name Cromarty Limited
- Date of Incorporation 10 Apr, 2012
- Jurisdiction YORK
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
$150.59 K (USD), Debt – Conventional
Aug 22, 2022
- Investors
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Employee Count
Employee Count
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Products & Services of Athena
Athena offers a comprehensive portfolio of products and services, including Art Prints & Posters, Personalised Prints, and Frames. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Wall art prints are offered for home decoration.
Custom prints are provided for personal gifting purposes.
Frames are sold to complement wall art prints.
Funding Insights of Athena
- Total Funding Total Funding
- Total Rounds 1
- Last Round Debt – Conventional — $150,591
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First Round
First Round
(22 Aug 2022)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Aug, 2022 | Amount | Debt – Conventional - Athena | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Athena
Athena has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Northern Powerhouse Investment Fund. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private debt is extended to early-stage companies and SMEs.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Athena
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Athena
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Athena Comparisons
Competitors of Athena
Athena operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Displate, Farrow & Ball, ArtHouse, Naturewall and De Gournay, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Printed and metal posters are sold online by Displate.
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| domain | founded_year | HQ Location |
Water-based paints and hand-crafted wallpapers are manufactured and sold internationally.
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| domain | founded_year | HQ Location |
Wallpaper, wall murals, and floor coverings are retailed by ArtHouse.
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| domain | founded_year | HQ Location |
Naturewall is a direct-to-consumer brand offering high-quality wood cladding for walls.
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| domain | founded_year | HQ Location |
A premier brand specializing in high-quality wall decor products.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Athena
When was Athena founded?
Athena was founded in 1964 and raised its 1st funding round 58 years after it was founded.
Where is Athena located?
Athena is headquartered in Easingwold, United Kingdom. It is registered at Easingwold, North Yorkshire, United Kingdom.
What does Athena do?
Affordable wall art prints and framed posters are provided by Athena for home decoration. Various categories such as black and white, music, movies, and travel are covered. Personalised prints for gifting and custom designs are also offered. The company focuses on UK-made products, catering to different room types like kitchens and bedrooms. A range of artists and styles are featured to suit diverse customer preferences.
Who are the top competitors of Athena?
Athena's top competitors include Farrow & Ball, Displate and ArtHouse.
What products or services does Athena offer?
Athena offers Art Prints & Posters, Personalised Prints, and Frames.
Who are Athena's investors?
Athena has 1 investor. Key investors include Northern Powerhouse Investment Fund.