About Athena
Athena is a company based in Easingwold (United Kingdom) founded in 1964. It operates as a Direct-to-Consumer (D2C). Athena offers products and services including Art Prints & Posters, Personalised Prints, and Frames. Athena operates in a competitive market with competitors including Displate, Farrow & Ball, ArtHouse, Naturewall and De Gournay, among others.
- Headquarter Easingwold, United Kingdom
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website athenaart.com
- Social LinkedIn X Facebook Instagram
- Legal Name Cromarty Limited
- Date of Incorporation 10 Apr, 2012
- Jurisdiction YORK
- Latest Funding Round$150.59K (USD), Debt – Conventional
Aug 2022
- Investors
Products & Services of Athena
Athena offers a comprehensive portfolio of products and services, including Art Prints & Posters, Personalised Prints, and Frames.
Wall art prints are offered for home decoration.
Custom prints are provided for personal gifting purposes.
Frames are sold to complement wall art prints.
Funding Insights of Athena
- Total Rounds 1
- Last Round Debt – Conventional — $150,591
- First Round $150,591
(Aug 2022)
- Investors Count 1
All 1 funding rounds of Athena with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2022 | $150,591 | Debt – Conventional | – | – |
1 investors in total: 1 institutional.
Investors in Athena
Athena has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Northern Powerhouse Investment Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private debt is extended to early-stage companies and SMEs. | – | npif.co.uk | Sheffield, United Kingdom |
Investor details for Athena
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
Timeline of Athena
2 dated milestones of Athena across 58 years, from founding to its latest funding, stage changes and deals.
- Founded Athena is founded.
- Funding First funding round of $151K.
Competitors of Athena
Athena operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Displate, Farrow & Ball, ArtHouse, Naturewall and De Gournay, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| displate.com | 2013 | London, United Kingdom | $2.33M | – | Printed and metal posters are sold online by Displate. | |
| farrow-ball.com | 1946 | Wimborne Minster, United Kingdom | – | – | Water-based paints and hand-crafted wallpapers are manufactured and sold internationally. | |
| arthouse.com | 2000 | Lancaster, United Kingdom | – | – | Wallpaper, wall murals, and floor coverings are retailed by ArtHouse. | |
| naturewall.com | 2018 | Hull, United Kingdom | – | 6 | Naturewall is a direct-to-consumer brand offering high-quality wood cladding for walls. | |
| degournay.com | 1997 | London, United Kingdom | – | 195 | A premier brand specializing in high-quality wall decor products. | |
| walkergreenbank.com | 1899 | Denham, United Kingdom | – | – | Furnishings, fabrics, wallpapers, and related products are designed and manufactured. | |
| wallsauce.com | 2013 | Preston, United Kingdom | – | 10 | Custom wall murals, art, and graphics are retailed online. |
Detailed competitors of Athena
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Athena
The website of Athena (athenaart.com) receives about 11.8K visits a month.
- Monthly visits11.8K
▲ 103% vs previous month
Websites whose visitors overlap most with Athena. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
gallerix.co.uk | gallerix.co.uk | 100% | – | #623,899 | – |
eastsidestudiolondon.co.uk | eastsidestudiolondon.co.uk | 97% | – | #522,177 | – |
shop.artuk.org | shop.artuk.org | 93% | – | #816,866 | – |
beckagriffinillustration.co.uk | beckagriffinillustration.co.uk | 82% | – | #12,918,411 | – |
Latest news on Athena
Complete news archive for Athena
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
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- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Athena
10 companies that operate in the same segment as Athena (Home & Living Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 527.28 M | – | – | |
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | – | – | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 523.3 M | USD 12.46 B | 13,500 | |
AI-enabled smart mattress covers and thermoregulated bedding are provided. | 2014 | New York, New York, United States | USD 325.12 M | – | 61 | |
Multi-category home improvement products are sold through an internet-first brand. | 2010 | London, England, United Kingdom | USD 135.9 M | – | – | |
Developer and manufacturer of heating, ventilation, air conditioning and refrigeration equipment | 1924 | Osaka, Osaka Prefecture, Japan | – | USD 29.47 B | 96,337 | |
Mattresses and bedding are provided by an internet-first brand. | 2014 | New York, New York, United States | USD 341.3 M | – | – | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Frequently Asked Questions about Athena
Athena was founded in 1964 and raised its 1st funding round 58 years after it was founded.
Athena is headquartered in Easingwold, United Kingdom. It is registered at Easingwold, North Yorkshire, United Kingdom.
Affordable wall art prints and framed posters are provided by Athena for home decoration. Various categories such as black and white, music, movies, and travel are covered. Personalised prints for gifting and custom designs are also offered. The company focuses on UK-made products, catering to different room types like kitchens and bedrooms. A range of artists and styles are featured to suit diverse customer preferences.
Athena's top competitors include Farrow & Ball, Displate and ArtHouse.
Athena offers Art Prints & Posters, Personalised Prints, and Frames.
Athena has 1 investor. Key investors include Northern Powerhouse Investment Fund.
Athena operates through Cromarty Limited.