About Atkins
Atkins is a Healthcare company based in Denver (United States) founded in 1960 by Robert Atkins, and was acquired by Roark Capital in December 2010. Low-carb products for weight loss are provided by Atkins. It operates on a Direct-to-Consumer (D2C) model. Atkins has raised $15 million across 1 funding round from investors including Roark Capital and ATP Private Equity Partners. Atkins has completed 1 acquisition, including Nuclear Safety Associates. Its chief executive, as recorded, is Joseph Scalzo. Its website atkins.com draws about 230 thousand monthly visits. Atkins offers products and services including Bars & Snacks, Shakes, Treats, and Frozen Meals. Its focus areas include Consumer Goods, Food & Beverage and Health Foods. Its legal entity is Simply Good Foods USA, Inc. Its competitors include Tosi, Quest Nutrition and The Good Bean; 1 of its 3 listed competitors has raised funding.
Company details
Atkins is engaged in offering a range of low-carb food products designed for weight loss and wellness. Solutions include protein bars, shakes, treats, and frozen meals that cater to dietary needs. The company operates within the health food sector, emphasizing science-backed nutrition and flexible meal plans. Support for GLP-1 weight wellness is also provided through high-protein and fiber-rich options.
- Headquarters Denver, United States
- Founders Robert Atkins
- Stage Acquired
- SectorsHealthcare
- Website category Health · Nutrition Diets and Fitness
- Phone•••• ••••
- Website atkins.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Roark Capital (Dec 2010)
- Legal Name Simply Good Foods Usa, Inc.
- Total Equity Funding$15M (USD)
in 1 rounds
- Latest Funding Round$15M (USD), Private Equity Round
Jan 2011
- InvestorsRoark Capital
& 1 more
- Investments & Acquisitions
- Acquired byRoark Capital
(Dec 2010)
Products & Services of Atkins
Atkins offers a comprehensive portfolio of products and services, including Bars & Snacks, Shakes, Treats, and Frozen Meals.
Snack bars and crisps are offered for nutrition.
Protein shakes are provided in various flavors.
Craving-satisfying treats are made for enjoyment.
Healthy frozen meals are prepared for convenience.
Apps and channels of Atkins
its YouTube channel Atkins has 15.7K subscribers and 30 videos.
Videos from Atkins
The most watched videos on Atkins's YouTube channel, Atkins (15.7K subscribers). Click a video to play it here.
More on Atkins .
Funding Insights of Atkins
Atkins has successfully raised a total of $15M through 1 strategic funding round. The most recent funding activity was a Private Equity Round of $15 million completed in January 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $15M
- Total Rounds 1
- Last Round Private Equity Round — $15M
- First Round $15M
(Jan 2011)
- Investors Count 2
All 1 funding rounds of Atkins with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2011 | $15M | Private Equity Round | – | – |
2 investors in total: 2 institutional.
Investors in Atkins
Atkins has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Roark Capital and ATP Private Equity Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are directed across multiple sectors. | atp-pep.com | Copenhagen, Denmark | ||
Private equity investments are focused on US-based companies. | 2001 | roarkcapital.com | Atlanta, United States |
Investor details for Atkins
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People of Atkins
24 people are tracked at Atkins (5 in leadership, 19 in team).
| Name | Role | Group |
|---|---|---|
Robert Atkins | Founder | Leadership |
Joseph Scalzo | CEO & President | Leadership |
Sean Kenny | Director Of Sales West | Leadership |
Bob Gandert | VP Of Sales | Leadership |
Kevin Murphy | Associate Vice President/project Director | Leadership |
Courtney Bellamy | Associate Marketing Manager | Team |
Derek McCoy | Photographer, Content Producer, Editor | Team |
Homa Yazdizadeh | Graphic Designer | Team |
Steven Entringer | Contract Designer/production Designer | Team |
Fabiola Oliveira Dooley | R&d | Team |
Stephen Duryee | SQL Database Developer | Team |
Lacresh Epperson | Senior Payroll Specialist | Team |
Larry Cassai | Accounting Manager | Team |
Cheryl Malley | A/r Manager | Team |
Martin Becker | Drug Channel Team Leader | Team |
Cary Badowsky | National Sales Manager | Team |
Eric Rosenstein | Sr Project Engineer | Team |
Cynthia Bradley | Quality Assurance And Food Safety Manager | Team |
Tineke Meijer | Quality Assurance | Team |
Katie McNeil | Senior Purchasing Agent | Team |
4 more people are available in the full profile.
Complete people profiles for Atkins
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Investments & Acquisitions by Atkins
Atkins has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Nuclear Safety Associates.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Energy consultancy company | nuclearassociates.com | Charlotte, United States | 2001 | Sep 2014 | •••• |
Complete acquisition details for Atkins
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Timeline of Atkins
4 dated milestones of Atkins across 54 years, from founding to its latest funding, stage changes and deals.
- Founded Atkins is founded.
- Exit Acquired by Roark Capital.
- Funding First funding round of $15.0M.
- Acquisition Acquires Nuclear Safety Associates.
Competitors of Atkins
Atkins has 3 listed competitors in our database, 1 of them funded. They include Tosi, Quest Nutrition and The Good Bean.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tosi.com | 2012 | Anaheim, United States | $25.86M | Healthy snacks and supplements | ||
| questnutrition.com | 2010 | El Segundo, United States | 2 | Protein bars, powders, chips, and pasta are manufactured and marketed. | ||
| thegoodbean.com | 2010 | Berkeley, United States | 7 | Flavored protein snacks are manufactured using beans. |
Detailed competitors of Atkins
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Web traffic of Atkins
The website of Atkins (atkins.com) receives about 229.8K visits a month and ranks #226,374 among all websites worldwide, #7,485 in Nutrition Diets and Fitness.
- Monthly visits229.8K
▲ 27.3% vs previous month
- Unique visitors99K
per month
- Global rank#226,374
among all websites
- Category rank#7,485
Health · Nutrition Diets and Fitness
- Bounce rate49%
- Pages per visit2.5
- Average visit51 sec
- DevicesDesktop 26% · Mobile 75%
Websites whose visitors overlap most with Atkins. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
lowcarb.ca | lowcarb.ca | 100% | – | ||
| southbeachdiet.com | 99% | 15.6K | #2,481,246 | View details | |
lowcarbfriends.com | lowcarbfriends.com | 98% | – | ||
| ediets.com | 93% | View details | |||
| eatright.org | 82% | #176,473 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Atkins
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- 40 similar websites
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Top companies in Nutraceutical & Food-as-Medicine Platforms
3 companies that operate in the same segment as Atkins (Nutraceutical & Food-as-Medicine Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Therapies for metabolic health in chronic disease patients are provided. | 2014 | San Francisco, California, United States | USD 401.78 M | 910 | ||
Personalized gut health solutions are provided by ZOE. | 2017 | New Castle, Pennsylvania, United States | USD 15 M | |||
Machine learning-based bioinformatics solutions for health insights are provided. | 2016 | Los Alamos, New Mexico, United States | USD 301.57 M |
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Related news about Atkins
Complete news archive for Atkins
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Frequently Asked Questions about Atkins
Atkins was founded in 1960 and raised its 1st funding round 51 years after it was founded.
Atkins is headquartered in Denver, United States. It is registered at Denver, Colorado, United States.
Joseph Scalzo is the CEO of Atkins, as recorded in our data.
Atkins is a funded company, having raised a total of $15M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $15M, raised on Jan 2011.
Atkins is engaged in offering a range of low-carb food products designed for weight loss and wellness. Solutions include protein bars, shakes, treats, and frozen meals that cater to dietary needs. The company operates within the health food sector, emphasizing science-backed nutrition and flexible meal plans. Support for GLP-1 weight wellness is also provided through high-protein and fiber-rich options.
Atkins's top competitors include Tosi, Quest Nutrition and The Good Bean.
Atkins offers Bars & Snacks, Shakes, Treats, and Frozen Meals.
Atkins has made 1 acquisition, including Nuclear Safety Associates.
Atkins has 2 investors. Key investors include Roark Capital, and ATP Private Equity Partners.
Atkins operates through Simply Good Foods Usa, Inc..
Yes. Atkins was acquired by Roark Capital in December 2010.
The website of Atkins receives about 230 thousand visits a month and ranks #226,374 among all websites worldwide.