About Atkins
Atkins is a company based in Denver (United States) founded in 1960 by Robert Atkins was acquired by Roark Capital in December 2010. It operates as a Direct-to-Consumer (D2C). Atkins has raised $15 million across 1 funding round from investors including Roark Capital and ATP Private Equity Partners. Atkins has completed 1 acquisition, including Nuclear Safety Associates. Atkins offers products and services including Bars & Snacks, Shakes, Treats, and Frozen Meals. Atkins operates in a competitive market with competitors including Tosi, Burcon, Quest Nutrition, EMPWR and The Good Bean, among others.
- Headquarter Denver, United States
- Founders Robert Atkins
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Sectors
Healthcare
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Simply Good Foods Usa, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$15 M (USD)
in 1 rounds
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Latest Funding Round
$15 M (USD), Private Equity Round
Jan 01, 2011
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Investors
Roark Capital
& 1 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Acquired by
Roark Capital
(Dec 10, 2010)
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Products & Services of Atkins
Atkins offers a comprehensive portfolio of products and services, including Bars & Snacks, Shakes, Treats, and Frozen Meals. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Snack bars and crisps are offered for nutrition.
Protein shakes are provided in various flavors.
Craving-satisfying treats are made for enjoyment.
Healthy frozen meals are prepared for convenience.
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Funding Insights of Atkins
Atkins has successfully raised a total of $15M through 1 strategic funding round. The most recent funding activity was a Private Equity Round round of $15 million completed in January 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Private Equity Round — $15.0M
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First Round
First Round
(01 Jan 2011)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2011 | Amount | Private Equity Round - Atkins | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Atkins
Atkins has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Roark Capital and ATP Private Equity Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Private equity investments are directed across multiple sectors.
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Founded Year | Domain | Location | |
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Private equity investments are focused on US-based companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Atkins
Atkins has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Nuclear Safety Associates. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Energy consultancy company
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2001 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 |
Financial Statements - Atkins
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Atkins Comparisons
Competitors of Atkins
Atkins operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tosi, Burcon, Quest Nutrition, EMPWR and The Good Bean, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Healthy snacks and supplements
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| domain | founded_year | HQ Location |
Plant protein-based health drinks and products are provided by Burcon.
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| domain | founded_year | HQ Location |
Protein bars, powders, chips, and pasta are manufactured and marketed.
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| domain | founded_year | HQ Location |
Protein-based bars and functional foods are developed for healthy lifestyles.
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| domain | founded_year | HQ Location |
Flavored protein snacks are manufactured using beans.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Atkins
Frequently Asked Questions about Atkins
When was Atkins founded?
Atkins was founded in 1960 and raised its 1st funding round 51 years after it was founded.
Where is Atkins located?
Atkins is headquartered in Denver, United States. It is registered at Denver, Colorado, United States.
Who is the current CEO of Atkins?
Joseph Scalzo is the current CEO of Atkins.
Is Atkins a funded company?
Atkins is a funded company, having raised a total of $15M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $15M, raised on Jan 01, 2011.
What does Atkins do?
Atkins is engaged in offering a range of low-carb food products designed for weight loss and wellness. Solutions include protein bars, shakes, treats, and frozen meals that cater to dietary needs. The company operates within the health food sector, emphasizing science-backed nutrition and flexible meal plans. Support for GLP-1 weight wellness is also provided through high-protein and fiber-rich options.
What products or services does Atkins offer?
Atkins offers Bars & Snacks, Shakes, Treats, and Frozen Meals.
How many acquisitions has Atkins made?
Atkins has made 1 acquisition, including Nuclear Safety Associates.
Who are Atkins's investors?
Atkins has 2 investors. Key investors include Roark Capital, and ATP Private Equity Partners.
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