About Atkins
Atkins is a company based in Denver (United States) founded in 1960 by Robert Atkins was acquired by Roark Capital in December 2010. It operates as a Direct-to-Consumer (D2C). Atkins has raised $15 million across 1 funding round from investors including Roark Capital and ATP Private Equity Partners. Atkins has completed 1 acquisition, including Nuclear Safety Associates. Atkins offers products and services including Bars & Snacks, Shakes, Treats, and Frozen Meals. Atkins operates in a competitive market with competitors including Tosi, Burcon, Quest Nutrition, EMPWR and The Good Bean, among others.
- Headquarter Denver, United States
- Founders Robert Atkins
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Sectors
Healthcare
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Phone
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Website
Locked
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Social
Locked
- Legal Name Simply Good Foods Usa, Inc.
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$15 M (USD)
in 1 rounds
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Latest Funding Round
$15 M (USD), Private Equity Round
Jan 01, 2011
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Investors
Roark Capital
& 1 more
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Employee Count
Not available
- Investments & Acquisitions
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Acquired by
Roark Capital
(Dec 10, 2010)
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Products & Services of Atkins
Atkins offers a comprehensive portfolio of products and services, including Bars & Snacks, Shakes, Treats, and Frozen Meals.
Snack bars and crisps are offered for nutrition.
Protein shakes are provided in various flavors.
Craving-satisfying treats are made for enjoyment.
Healthy frozen meals are prepared for convenience.
People of Atkins
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Funding Insights of Atkins
Atkins has successfully raised a total of $15M through 1 strategic funding round. The most recent funding activity was a Private Equity Round of $15 million completed in January 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Atkins
Atkins has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Roark Capital and ATP Private Equity Partners.
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Private equity investments are directed across multiple sectors.
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Private equity investments are focused on US-based companies.
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Investor details for Atkins
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Investments & Acquisitions by Atkins
Atkins has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Nuclear Safety Associates.
Investment portfolio details for Atkins
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- Transaction dates
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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Energy consultancy company
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Complete acquisition details for Atkins
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Financial Statements - Atkins
Detailed financials for Atkins
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Atkins Comparisons
Peer comparison for Atkins
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Competitors of Atkins
Atkins operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tosi, Burcon, Quest Nutrition, EMPWR and The Good Bean, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Healthy snacks and supplements
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Plant protein-based health drinks and products are provided by Burcon.
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Protein bars, powders, chips, and pasta are manufactured and marketed.
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Protein-based bars and functional foods are developed for healthy lifestyles.
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Flavored protein snacks are manufactured using beans.
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Detailed competitors of Atkins
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Latest news on Atkins
Complete news archive for Atkins
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Frequently Asked Questions about Atkins
Atkins was founded in 1960 and raised its 1st funding round 51 years after it was founded.
Atkins is headquartered in Denver, United States. It is registered at Denver, Colorado, United States.
Joseph Scalzo is the current CEO of Atkins.
Atkins is a funded company, having raised a total of $15M across 1 funding round to date.
Atkins is engaged in offering a range of low-carb food products designed for weight loss and wellness. Solutions include protein bars, shakes, treats, and frozen meals that cater to dietary needs. The company operates within the health food sector, emphasizing science-backed nutrition and flexible meal plans. Support for GLP-1 weight wellness is also provided through high-protein and fiber-rich options.
Atkins offers Bars & Snacks, Shakes, Treats, and Frozen Meals.
Atkins has made 1 acquisition, including Nuclear Safety Associates.
Atkins has 2 investors. Key investors include Roark Capital, and ATP Private Equity Partners.