Atome

Singapore, Singapore Founded: 2016 • Age: 10 yrs Unicorn Acquired By Grab
Multi-category products are financed through an online marketplace platform.

About Atome

Atome is a Retail company based in Singapore (Singapore) founded in 2016, and was acquired by Grab in September 2026. Multi-category products are financed through an online marketplace platform. It operates in the Retail and Financial Services sectors. Atome has raised $31 million across 6 funding rounds from investors including Grab, HSBC and DBS Bank. The company has 834 employees. Atome was last valued at $2 billion in October 2022. Its chief executive, as recorded, is Wawan Salum. Its website atome.sg draws about 126 thousand monthly visits. Atome offers products and services including Atome App, Payment Splitting Service, and Atome+ Rewards. Its focus areas include E-Commerce Enablers, Payments, Point of Sale Financing and In Store Retail Tech. Its legal entity is APAYLATER FINANCIALS PTE. LTD. Its competitors include Optty and hoolah; 1 of its 2 listed competitors has raised funding.

Company details

Atome was founded in 2016 in Singapore and operates within the fintech and e-commerce sectors. An online marketplace is provided for various product categories, including beauty, fashion, home decor, baby care, and electronics. Buy-now-pay-later options and consumer financing solutions are offered to users. The platform is accessible via mobile applications on Android and iOS devices, serving customers primarily in the Asia-Pacific region.

  • Headquarters Singapore, Singapore
  • Employees 834
  • Stage Acquired
  • Sectors
    Retail
    Financial Services
  • Email
    β€’β€’β€’β€’β€’β€’β€’β€’
  • Website atome.sg
  • Social LinkedIn X Facebook Instagram YouTube
  • Acquired by Grab (Sep 2026)
  • Legal Name Apaylater Financials Pte. Ltd.
Key Metrics
  • Annual Revenue
    $32.58 M (USD)
    as on Dec 31, 2024
  • Net Profit
    -$13.76 M (USD)
    as on Dec 31, 2024
  • EBITDA
    -$13.76 M (USD)
    as on Dec 31, 2024
  • Total Equity Funding
    $31M (USD)

    in 6 rounds

  • Latest Funding Round
    $345M (USD), Debt – Conventional

    Jan 2026

  • Investors
    Grab

    & 9 more

  • Employee Count
    834
  • Acquired by
    Grab

    (Sep 2026)

Products & Services of Atome

Atome offers a comprehensive portfolio of products and services, including Atome App, Payment Splitting Service, and Atome+ Rewards.

Atome App
Financial App

Mobile app for Buy Now Pay Later services with interest-free options.

Payment Splitting Service
Payment Platform

Service to divide purchases into installments for online shopping.

Atome+ Rewards
Loyalty Program

Program offering cashback and rewards for partnered store transactions.

Apps and channels of Atome

its YouTube channel Atome has 4.13K subscribers.

Atome
YouTube 4.13K subscribers Howto & Style
Open channel

Funding Insights of Atome

Atome has successfully raised a total of $31M across 6 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $345 million completed in January 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $31M
  • Total Rounds 6
  • Last Round Debt – Conventional β€” $345M
  • First Round $31M

    (Jun 2022)

  • Investors Count 10

All 6 funding rounds of Atome with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jan 2026$345MDebt – Conventional––
–
Jun 2025$75MDebt – Conventional––
Feb 2025$80MDebt – Conventional––
Jun 2024Debt – Conventional––
Aug 2022$100MDebt – Conventional––
Jun 2022$31MSeries B–Advance Intelligence Group
–
Valuation history
DateValuationStage
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Full valuation and stage history of Atome

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Last known valuation $2B (Oct 2022). 10 investors in total: 10 institutional.

Investors in Atome

Atome has secured backing from 10 investors, including institutional and venture fund investors. Prominent investors backing the company include Grab, HSBC and DBS Bank.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Venture debt financing is extended to companies across multiple sectors.
2008innovencapital.comMumbai, India
Private debt fund focused on growth-stage technology companies
evolutionx.com.sgSingapore, Singapore
An investment platform is provided for diverse sectors and geographies.
1974temasek.com.sgSingapore, Singapore
lendingarkasiasecuredprivatedebtfunds.tcc.mode
Venture capital firm focused on fintech, e-commerce, AI, and crypto sectors
jdac.comSingapore, Singapore
Diversified investment management firm and private fund focused on debt, equity, and secondary market investments in multiple sectors
1988blackrock.comNew York, United States
A leading bank in Singapore, offering diverse financial services.
1968dbs.com.sgSingapore, Singapore
Universal banking and financial advisory services are provided globally.
1865hsbc.comLondon, United Kingdom
Provides loans, risk management solutions and merchant service platform
2016advancegroup.comSingapore, Singapore
Ride-hailing and on-demand delivery services are aggregated via mobile app.
2012grab.comSingapore, Singapore
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Investor details for Atome

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

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  • Round participation
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Verified entity values are shown only after access is granted.

People of Atome

34 people are tracked at Atome (12 in leadership, 22 in team); the tracked headcount is 834.

NameRoleGroup
Wawan Salum
CEOLeadership
Ning Chen David
CEOLeadership
Ning Chen
CEOLeadership
Wang Xijing
Regional Product DirectorLeadership
Nissara H
Head Of OperationsLeadership
Yujian Fang
Head Of Data ScienceLeadership
Kelvin C.
Head Of Commercial - CardsLeadership
Charlene Lei
Director Of OperationsLeadership
Eric Lai
Head Of Business DevelopmentLeadership
Magic Tang
Chief Growth OfficerLeadership
April Lee
Creative DirectorLeadership
Victor Tan
Head Of Business DevelopmentLeadership
Melissa Gan
Partnership ManagerTeam
Diane Marie Reyes
Marketing LeadTeam
Yessy Vivi Alviolenta
Customer Service Team LeadTeam
Mila Karmila
Onboarding LeadTeam
Hsiang-Min Yu
Product Lead - BNPL And Payment ExperienceTeam
Denise Goh
Senior Finance ManagerTeam
Nita Paraswati
Finance Operations ManagerTeam
Dhea Gianina
QA And Training Team LeadTeam

14 more people are available in the full profile.

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Complete people profiles for Atome

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Timeline of Atome

5 dated milestones of Atome across 10 years, from founding to its latest funding, stage changes and deals.

  1. Founded Atome is founded.
  2. Milestone Reaches Unicorn status.
  3. Funding First funding round of $31.0M.
  4. Funding Latest funding round, Debt – Conventional, of $345.0M.
  5. Exit Acquired by Grab.

Competitors of Atome

Atome has 2 listed competitors in our database, 1 of them funded. They include Optty and hoolah.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
optty.com2015Singapore$9M
Point-of-sale financing software is offered to businesses via cloud APIs.
hoolah.co2017Singapore
Online purchases on e-commerce sites are financed through monthly EMIs.
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Detailed competitors of Atome

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  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of Atome

The website of Atome (atome.sg) receives about 125.6K visits a month.

  • Monthly visits
    125.6K

    ▲ 6.7% vs previous month

Similar websites

Websites whose visitors overlap most with Atome. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
onthelist.com
onthelist.com
100%
#295,854–
cocomo.sg
100%
33.3K#1,008,379View details
beautyaffairs.com.au
100%
#891,593View details
sephora.sg
sephora.sg
88%
#105,204–
lovet.sg
lovet.sg
86%
#188,930–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 23 similar websites and full traffic analytics for Atome

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  • 23 similar websites
  • Audience overlap
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Verified entity values are shown only after access is granted.

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Related news about Atome

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Complete news archive for Atome

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Frequently Asked Questions about Atome

Atome was founded in 2016 and raised its 1st funding round 6 years after it was founded.

Atome is headquartered in Singapore, Singapore. It is registered at Singapore, Singapore, Singapore.

Wawan Salum is the CEO of Atome, as recorded in our data.

Atome is a funded company, having raised a total of $31M across 6 funding rounds to date. The company's 1st funding round was a Series B of $31M, raised on Jun 2022.

Atome has 834 employees.

Annual revenue of Atome is $32.58M as on Dec 31, 2024.

Atome was founded in 2016 in Singapore and operates within the fintech and e-commerce sectors. An online marketplace is provided for various product categories, including beauty, fashion, home decor, baby care, and electronics. Buy-now-pay-later options and consumer financing solutions are offered to users. The platform is accessible via mobile applications on Android and iOS devices, serving customers primarily in the Asia-Pacific region.

Atome's top competitors include Optty and hoolah.

Atome offers Atome App, Payment Splitting Service, and Atome+ Rewards.

Atome has 10 investors. Key investors include Grab, HSBC, DBS Bank, BlackRock, and Temasek.

The valuation of Atome is $2B as of Oct 2022.

Atome operates through Apaylater Financials Pte. Ltd..

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