About Attn: Grace
Attn: Grace is a Consumer company based in Boston (United States) founded in 2018 by Alexandra Fennell. Sanitary products are distributed through an internet-first brand. It operates in the Consumer and Healthcare sectors. Attn: Grace has raised $2.9 million across 2 funding rounds from investors including Commonwealth Ventures, For Later and Flybridge Capital Partners. Its website attngrace.com draws about 35 thousand monthly visits. Attn: Grace offers products and services including Pads, Liners, Briefs, Wipes, and Barrier Cream. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Personal Hygiene and Women. Its legal entity is Attn: Grace, PBC. Its competitors include Lola, Cora Life and Joylux; 3 of its 3 listed competitors have raised funding.
Company details
Attn: Grace was established in 2018 in Boston, United States, as an internet-first brand focused on sanitary products. Operations center on online sales and distribution within the consumer goods sector. The company is co-founded by Alexandra Fennell, with activities primarily conducted in the United States. Emphasis is placed on direct-to-consumer models for product accessibility and reach.
- Headquarters Boston, United States
- Founders Alexandra Fennell
- SectorsConsumerHealthcare
- Website category Food and Drink · Groceries
- Email••••••••
- Phone•••• ••••
- Website attngrace.com
- Social Facebook Instagram
- Legal Name Attn: Grace, Pbc
- Annual Revenue$877.01 K (USD)1084as on Dec 31, 2021
- Net Profit-$1.84 M (USD)-140as on Dec 31, 2021
- Total Equity Funding$2.9M (USD)
in 2 rounds
- Latest Funding Round$2M (USD), Series A
Jul 2023
- InvestorsCommonwealth Ventures
& 9 more
Products & Services of Attn: Grace
Attn: Grace offers a comprehensive portfolio of products and services, including Pads, Liners, Briefs, Wipes, and Barrier Cream.
Absorbent pads for managing bladder leaks with fast absorption.
Light liners for minor bladder drips and quick moisture wicking.
Disposable underwear for heavy leaks with superior absorbency.
Gentle wipes for cleaning, designed for sensitive skin.
Cream to protect skin from irritation caused by leaks.
Moisturizing oil for daily skin renewal and comfort.
Odor-control deodorant for everyday use without synthetics.
Funding Insights of Attn: Grace
Attn: Grace has successfully raised a total of $2.9M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $2 million completed in July 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.9M
- Total Rounds 2
- Last Round Series A — $2M
- First Round $900,000
(Dec 2020)
- Investors Count 10
All 2 funding rounds of Attn: Grace with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
10 investors in total: 10 institutional.
Investors in Attn: Grace
Attn: Grace has secured backing from 10 investors, including venture fund investors. Prominent investors backing the company include Commonwealth Ventures, For Later and Flybridge Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investment support is provided for consumer brands. | forlater.com | |||
Early-stage tech startups are funded by Flybridge Capital Partners. | flybridge.com | New York, United States | ||
Seed stage venture capital firm investing in US | kaporcapital.com | Oakland, United States | ||
Venture capital firm creating funds for innovative companies in women's health and emerging markets. | portfolia.co | |||
Ingeborg Investments is focused on funding women-led startups. | ingeborginvestments.com | |||
Startups are accelerated across sectors without restrictions. | 2018 | commonwealth.vc | San Francisco, United States | |
Early-stage venture capital investments are made in US tech sectors. | socialstarts.com | San Francisco, United States | ||
Early-stage tech startups in regulated markets are funded by TVP. | tusk.vc | New York, United States | ||
Venture capital fund focused on tech sectors | joyancepartners.com | San Francisco, United States | ||
Venture capital investments in pre-seed and seed stages, focusing on founders. | precursorvc.com |
Investor details for Attn: Grace
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People of Attn: Grace
2 people are tracked at Attn: Grace (2 in leadership).
| Name | Role | Group |
|---|---|---|
Alexandra Fennell | C0-Founder | Leadership |
Liza Green | Chief Of Staff | Leadership |
Complete people profiles for Attn: Grace
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Timeline of Attn: Grace
3 dated milestones of Attn: Grace across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Attn: Grace is founded.
- Funding First funding round of $900K.
- Funding Latest funding round, Series A, of $2.0M.
Competitors of Attn: Grace
Attn: Grace has 3 listed competitors in our database, 3 of them funded. They include Lola, Cora Life and Joylux.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lolatechsystems.com | 2014 | Los Angeles, United States | $243,239 | Lola is developed to assist teachers with special needs students. | ||
| cora.life | 2015 | San Francisco, United States | $42.17M | 24 | Menstrual care products are offered online by Cora Life. | |
| joylux.com | 2014 | Seattle, United States | $32.53M | 11 | Multi-category beauty products are offered via an internet-first brand. |
Detailed competitors of Attn: Grace
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Web traffic of Attn: Grace
The website of Attn: Grace (attngrace.com) receives about 34.8K visits a month and ranks #806,526 among all websites worldwide, #5,117 in Groceries.
- Monthly visits34.8K
▲ 33.2% vs previous month
- Unique visitors13.7K
per month
- Global rank#806,526
among all websites
- Category rank#5,117
Food and Drink · Groceries
- Bounce rate44%
- Pages per visit4.1
- Average visit2 min 02 sec
- DevicesDesktop 60% · Mobile 40%
Websites whose visitors overlap most with Attn: Grace. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
tena.ca | tena.ca | 100% | #644,008 | – |
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Attn: Grace (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Attn: Grace
Complete news archive for Attn: Grace
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Frequently Asked Questions about Attn: Grace
Attn: Grace was founded in 2018 and raised its 1st funding round 2 years after it was founded.
Attn: Grace is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Attn: Grace is a funded company, having raised a total of $2.9M across 2 funding rounds to date. The company's 1st funding round was a Seed of $900K, raised on Dec 2020.
Annual revenue of Attn: Grace is $877.01K as on Dec 31, 2021.
Attn: Grace was established in 2018 in Boston, United States, as an internet-first brand focused on sanitary products. Operations center on online sales and distribution within the consumer goods sector. The company is co-founded by Alexandra Fennell, with activities primarily conducted in the United States. Emphasis is placed on direct-to-consumer models for product accessibility and reach.
Attn: Grace offers Pads, Liners, Briefs, Wipes, and 3 more products and services.
Attn: Grace has 10 investors. Key investors include Commonwealth Ventures, For Later, Flybridge Capital Partners, Kapor Capital, and Portfolia.
Attn: Grace operates through Attn: Grace, Pbc.