Attraction World Group

Birmingham, United Kingdom Founded: 2005 • Age: 21 yrs Acquired By Montana World Investments
A SaaS distribution network for travel industry bookings is operated.

About Attraction World Group

Attraction World Group is a Travel & Hospitality company based in Birmingham (United Kingdom) founded in 2005, and was acquired by Montana World Investments in October 2023. A SaaS distribution network for travel industry bookings is operated. Attraction World Group has completed 1 acquisition, including Day Out With The Kids. Its chief executive, as recorded, is Olly Nicholls. Attraction World Group offers products and services including One API, Agent Portals, and White Label Websites. Its focus areas include Consumer, Online Travel, Technology Enablers and Distribution Networks. Its legal entity is ATTRACTION WORLD LIMITED. Its competitors include Holibob and Attraction World; 2 of its 2 listed competitors have raised funding.

Company details

Founded in 2005 and based in Birmingham, United Kingdom, Attraction World functions as a SaaS provider in the travel sector. Real-time bookings are facilitated through API integrations, with support for multilingual and multi-currency operations. A white-label website, point-of-sale system, and agent portal are included among the core services, enabling distribution network solutions for industry participants.

  • Headquarters Birmingham, United Kingdom
  • Stage Acquired
  • Sectors
    Travel & Hospitality
  • Phone
    •••• ••••
  • Website attractionworldgroup.com
  • Social LinkedIn X Facebook
  • Acquired by Montana World Investments (Oct 2023)
  • Legal Name Attraction World Limited
  • Date of Incorporation 28 Jan, 2005
  • Jurisdiction BIRMINGHAM, UNITED KINGDOM
Operational Areas
Key Metrics

Products & Services of Attraction World Group

Attraction World Group offers a comprehensive portfolio of products and services, including One API, Agent Portals, and White Label Websites.

One API
Integration Platform

Enables connections for attractions and distributors globally.

Agent Portals
Software Portal

Facilitates bespoke access for agents to manage experiences.

White Label Websites
Ecommerce Tool

Offers customizable sites for partners to sell attractions.

Investors in Attraction World Group

Attraction World Group has secured backing from 1 investor. Prominent investors backing the company include Montana World Investments.

All
InvestorDescriptionFounded YearDomainLocation
montanaworldinvestments.com
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People of Attraction World Group

4 people are tracked at Attraction World Group (3 in leadership, 1 in team).

NameRoleGroup
Olly Nicholls
CEOLeadership
Vanessa Matthews
Head Of OperationsLeadership
Phillipa Standley
Head Of Product Supply - US & Global Theme ParksLeadership
Benjamin Skan
Information Technology Support EngineerTeam
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Investments & Acquisitions by Attraction World Group

Attraction World Group has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Day Out With The Kids.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Booking platform for family entertainment and activities is operated.
dayoutwiththekids.co.ukSolihull, United Kingdom2006Jul 2023••••
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  • Exports

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Timeline of Attraction World Group

3 dated milestones of Attraction World Group across 18 years, from founding to its latest funding, stage changes and deals.

  1. Founded Attraction World Group is founded.
  2. Acquisition Acquires Day Out With The Kids.
  3. Exit Acquired by Montana World Investments.

Competitors of Attraction World Group

Attraction World Group has 2 listed competitors in our database, 2 of them funded. They include Holibob and Attraction World.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
holibob.tech2019London, United Kingdom$12M19
Sales channel management is offered to tour operators and suppliers.
attractionworld.com2006Birmingham, United Kingdom$6.9M1
Online tickets for theme parks and attractions worldwide are provided.
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Detailed competitors of Attraction World Group

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Web traffic of Attraction World Group

The website of Attraction World Group (attractionworldgroup.com) receives about 3.6K visits a month.

  • Monthly visits
    3.6K

    ▲ 132.2% vs previous month

Similar websites

Websites whose visitors overlap most with Attraction World Group. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
attractionworld.com
100%
1.6K#11,492,600View details
attractiontickets.com
attractiontickets.com
42%
#86,963–
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Related news about Attraction World Group

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Frequently Asked Questions about Attraction World Group

Attraction World Group was founded in 2005.

Attraction World Group is headquartered in Birmingham, United Kingdom. It is registered at Birmingham, England, United Kingdom.

Olly Nicholls is the CEO of Attraction World Group, as recorded in our data.

Founded in 2005 and based in Birmingham, United Kingdom, Attraction World functions as a SaaS provider in the travel sector. Real-time bookings are facilitated through API integrations, with support for multilingual and multi-currency operations. A white-label website, point-of-sale system, and agent portal are included among the core services, enabling distribution network solutions for industry participants.

Attraction World Group's top competitors include Holibob and Attraction World.

Attraction World Group offers One API, Agent Portals, and White Label Websites.

Attraction World Group has made 1 acquisition, including Day Out With The Kids.

Attraction World Group has 1 investor. Key investors include Montana World Investments.

Attraction World Group operates through Attraction World Limited.

Yes. Attraction World Group was acquired by Montana World Investments in October 2023.

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