About Attraction World Group
Attraction World Group is a Travel & Hospitality company based in Birmingham (United Kingdom) founded in 2005, and was acquired by Montana World Investments in October 2023. A SaaS distribution network for travel industry bookings is operated. Attraction World Group has completed 1 acquisition, including Day Out With The Kids. Its chief executive, as recorded, is Olly Nicholls. Attraction World Group offers products and services including One API, Agent Portals, and White Label Websites. Its focus areas include Consumer, Online Travel, Technology Enablers and Distribution Networks. Its legal entity is ATTRACTION WORLD LIMITED. Its competitors include Holibob and Attraction World; 2 of its 2 listed competitors have raised funding.
Company details
Founded in 2005 and based in Birmingham, United Kingdom, Attraction World functions as a SaaS provider in the travel sector. Real-time bookings are facilitated through API integrations, with support for multilingual and multi-currency operations. A white-label website, point-of-sale system, and agent portal are included among the core services, enabling distribution network solutions for industry participants.
- Headquarters Birmingham, United Kingdom
- Stage Acquired
- SectorsTravel & Hospitality
- Phone•••• ••••
- Website attractionworldgroup.com
- Social LinkedIn X Facebook
- Acquired by Montana World Investments (Oct 2023)
- Legal Name Attraction World Limited
- Date of Incorporation 28 Jan, 2005
- Jurisdiction BIRMINGHAM, UNITED KINGDOM
- Investors
- Investments & Acquisitions
- Acquired byMontana World Investments
(Oct 2023)
Products & Services of Attraction World Group
Attraction World Group offers a comprehensive portfolio of products and services, including One API, Agent Portals, and White Label Websites.
Enables connections for attractions and distributors globally.
Facilitates bespoke access for agents to manage experiences.
Offers customizable sites for partners to sell attractions.
Investors in Attraction World Group
Attraction World Group has secured backing from 1 investor. Prominent investors backing the company include Montana World Investments.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| montanaworldinvestments.com |
Investor details for Attraction World Group
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People of Attraction World Group
4 people are tracked at Attraction World Group (3 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Olly Nicholls | CEO | Leadership |
Vanessa Matthews | Head Of Operations | Leadership |
Phillipa Standley | Head Of Product Supply - US & Global Theme Parks | Leadership |
Benjamin Skan | Information Technology Support Engineer | Team |
Complete people profiles for Attraction World Group
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Investments & Acquisitions by Attraction World Group
Attraction World Group has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Day Out With The Kids.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Booking platform for family entertainment and activities is operated. | dayoutwiththekids.co.uk | Solihull, United Kingdom | 2006 | Jul 2023 | •••• |
Complete acquisition details for Attraction World Group
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Timeline of Attraction World Group
3 dated milestones of Attraction World Group across 18 years, from founding to its latest funding, stage changes and deals.
- Founded Attraction World Group is founded.
- Acquisition Acquires Day Out With The Kids.
- Exit Acquired by Montana World Investments.
Competitors of Attraction World Group
Attraction World Group has 2 listed competitors in our database, 2 of them funded. They include Holibob and Attraction World.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| holibob.tech | 2019 | London, United Kingdom | $12M | 19 | Sales channel management is offered to tour operators and suppliers. | |
| attractionworld.com | 2006 | Birmingham, United Kingdom | $6.9M | 1 | Online tickets for theme parks and attractions worldwide are provided. |
Detailed competitors of Attraction World Group
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Web traffic of Attraction World Group
The website of Attraction World Group (attractionworldgroup.com) receives about 3.6K visits a month.
- Monthly visits3.6K
▲ 132.2% vs previous month
Websites whose visitors overlap most with Attraction World Group. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| attractionworld.com | 100% | 1.6K | #11,492,600 | View details | |
attractiontickets.com | attractiontickets.com | 42% | #86,963 | – |
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Related news about Attraction World Group
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Frequently Asked Questions about Attraction World Group
Attraction World Group was founded in 2005.
Attraction World Group is headquartered in Birmingham, United Kingdom. It is registered at Birmingham, England, United Kingdom.
Olly Nicholls is the CEO of Attraction World Group, as recorded in our data.
Founded in 2005 and based in Birmingham, United Kingdom, Attraction World functions as a SaaS provider in the travel sector. Real-time bookings are facilitated through API integrations, with support for multilingual and multi-currency operations. A white-label website, point-of-sale system, and agent portal are included among the core services, enabling distribution network solutions for industry participants.
Attraction World Group's top competitors include Holibob and Attraction World.
Attraction World Group offers One API, Agent Portals, and White Label Websites.
Attraction World Group has made 1 acquisition, including Day Out With The Kids.
Attraction World Group has 1 investor. Key investors include Montana World Investments.
Attraction World Group operates through Attraction World Limited.
Yes. Attraction World Group was acquired by Montana World Investments in October 2023.

