About Auction Frontier
Auction Frontier is a company based in Roseville (United States) founded in 2014 was acquired by KAR Global in April 2021. Auction Frontier offers products and services including Velocicast Platform, Bidding Screen, and Clerk Screen. Auction Frontier operates in a competitive market with competitors including Valvoline, AutoZone, LKQ, Keystone Automotive Operations and O'Reilly Auto Parts, among others.
- Headquarter Roseville, United States
- SectorsTransportation, Automotive & Logistics
- Website auctionfrontier.com
- Social LinkedIn
- Acquired by KAR Global (Apr 2021)
- Investors
- Acquired byKAR Global
(Apr 2021)
Products & Services of Auction Frontier
Auction Frontier offers a comprehensive portfolio of products and services, including Velocicast Platform, Bidding Screen, and Clerk Screen.
Platform for simulcast vehicle auctions and bidding tools.
Tool for real-time bidding on multiple auction lanes.
Interface for managing auction sales and bid increments.
Investors in Auction Frontier
Auction Frontier has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include OPENLANE.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
OPENLANE is recognized for building digital marketplaces for used vehicles. | – | karglobal.com | Carmel, United States |
Investor details for Auction Frontier
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Auction Frontier
2 dated milestones of Auction Frontier across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Auction Frontier is founded.
- Exit Acquired by KAR Global.
Competitors of Auction Frontier
Auction Frontier operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Valvoline, AutoZone, LKQ, Keystone Automotive Operations and O'Reilly Auto Parts, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| valvoline.com | 1866 | Lexington, United States | – | – | Lubricants and automotive services are marketed and supplied. | |
| autozone.com | 1979 | Memphis, United States | – | 119,000 | Automotive replacement parts and accessories are retailed by AutoZone. | |
| lkqcorp.com | 1998 | Chicago, United States | – | 1,578 | Distributes recycled auto parts and services through wholesale and retail. | |
| keystoneautomotive.com | 1971 | Pittston, United States | $15.9M | 1,096 | Wholesale distribution and retail of automotive aftermarket accessories are conducted. | |
| oreillyauto.com | 1957 | Springfield, United States | – | 90,302 | Automotive parts, tools, cooling equipment, and accessories are retailed. | |
| genpt.com | 1928 | Atlanta, United States | – | 60,000 | Automotive and industrial replacement parts are distributed with value-added solutions. | |
| discounttire.com | 1997 | Madison, United States | – | – | Retailer offering tires, wheels, and accessories for vehicles online and in stores. | |
| roughcountry.com | 1996 | Dyersburg, United States | – | 275 | Automotive parts are retailed online by Rough Country. |
Detailed competitors of Auction Frontier
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Auction Frontier
Complete news archive for Auction Frontier
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Auction Frontier
10 companies that operate in the same segment as Auction Frontier (Automotive Retail & Aftersales), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Pre-owned vehicles are sold online with financing and valuation services. | 2012 | Phoenix, Arizona, United States | USD 460 M | USD 20.32 B | 17,400 | |
Insurance products for vehicles, health, travel, and life are offered. | 2016 | Bengaluru, Karnataka, India | USD 655.23 M | USD 216.04 M | 461 | |
Retailer of inspected, certified pre-owned vehicles with service and finance options | 2015 | Gurugram, Haryana, India | USD 716.48 M | USD 446.48 M | 3,992 | |
Pre-owned cars are certified, inspected, and traded online via Kavak. | 2016 | Lerma De Villada, Estado De Mexico, Mexico | USD 1.98 B | – | 2,500 | |
Auto insurance is delivered via app to individual drivers. | 2017 | London, England, United Kingdom | USD 206.3 M | – | – | |
Provider of car service and repair network | 2016 | Gurugram, Haryana, India | USD 62.01 M | USD 8.06 M | 171 | |
Second-hand cars are listed online to connect buyers and sellers. | 2003 | Mumbai, Maharashtra, India | USD 5.89 M | USD 5.28 M | 451 | |
Vehicle parts and accessories are sold via an online platform. | 1897 | Walsall, West Midlands, United Kingdom | USD 20.37 M | – | – | |
Full-stack marketplace services for car ownership are provided. | 2015 | Singapore, Singapore | USD 685.9 M | USD 806.83 M | 1,000 | |
Retailer of new automobiles, used vehicles, and related automotive news | 2008 | Jaipur, Rajasthan, India | USD 60 M | USD 289.58 M | 721 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track β from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Auction Frontier
Auction Frontier was founded in 2014.
Auction Frontier is headquartered in Roseville, United States. It is registered at Roseville, California, United States.
Auction Frontier was established in 2014 and is headquartered in Roseville, United States. Automotive auto parts and accessories are produced as the core focus within the manufacturing sector. Operations center on supplying components for vehicle maintenance and enhancement. The companys online presence is maintained through the domain auctionfrontier.com. Distribution occurs primarily in the domestic market, supporting automotive needs across various applications.
Auction Frontier's top competitors include AutoZone, Valvoline and Genuine Parts Company.
Auction Frontier offers Velocicast Platform, Bidding Screen, and Clerk Screen.
Auction Frontier has 1 investor. Key investors include OPENLANE.
Yes. Auction Frontier was acquired by KAR Global in April 2021.

