Auction Frontier

Roseville, United States Founded: 2014 • Age: 12 yrs Acquired By KAR Global
Automotive auto parts and accessories are manufactured for vehicles.

About Auction Frontier

Auction Frontier is a company based in Roseville (United States) founded in 2014 was acquired by KAR Global in April 2021. Auction Frontier offers products and services including Velocicast Platform, Bidding Screen, and Clerk Screen. Auction Frontier operates in a competitive market with competitors including Valvoline, AutoZone, LKQ, Keystone Automotive Operations and O'Reilly Auto Parts, among others.

Key Metrics

Products & Services of Auction Frontier

Auction Frontier offers a comprehensive portfolio of products and services, including Velocicast Platform, Bidding Screen, and Clerk Screen.

Velocicast Platform
Auction Software

Platform for simulcast vehicle auctions and bidding tools.

Bidding Screen
User Interface Tool

Tool for real-time bidding on multiple auction lanes.

Clerk Screen
Administrative Tool

Interface for managing auction sales and bid increments.

Investors in Auction Frontier

Auction Frontier has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include OPENLANE.

All
Institutional
InvestorDescriptionFounded YearDomainLocation
OPENLANE is recognized for building digital marketplaces for used vehicles.
–karglobal.comCarmel, United States
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Investor details for Auction Frontier

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Timeline of Auction Frontier

2 dated milestones of Auction Frontier across 7 years, from founding to its latest funding, stage changes and deals.

  1. Founded Auction Frontier is founded.
  2. Exit Acquired by KAR Global.

Competitors of Auction Frontier

Auction Frontier operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Valvoline, AutoZone, LKQ, Keystone Automotive Operations and O'Reilly Auto Parts, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
valvoline.com1866Lexington, United States––
Lubricants and automotive services are marketed and supplied.
autozone.com1979Memphis, United States–119,000
Automotive replacement parts and accessories are retailed by AutoZone.
lkqcorp.com1998Chicago, United States–1,578
Distributes recycled auto parts and services through wholesale and retail.
keystoneautomotive.com1971Pittston, United States$15.9M1,096
Wholesale distribution and retail of automotive aftermarket accessories are conducted.
oreillyauto.com1957Springfield, United States–90,302
Automotive parts, tools, cooling equipment, and accessories are retailed.
genpt.com1928Atlanta, United States–60,000
Automotive and industrial replacement parts are distributed with value-added solutions.
discounttire.com1997Madison, United States––
Retailer offering tires, wheels, and accessories for vehicles online and in stores.
roughcountry.com1996Dyersburg, United States–275
Automotive parts are retailed online by Rough Country.
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Detailed competitors of Auction Frontier

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Latest news on Auction Frontier

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Complete news archive for Auction Frontier

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Similar companies to Auction Frontier

10 companies that operate in the same segment as Auction Frontier (Automotive Retail & Aftersales), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Pre-owned vehicles are sold online with financing and valuation services.
2012Phoenix, Arizona, United StatesUSD 460 MUSD 20.32 B17,400
Insurance products for vehicles, health, travel, and life are offered.
2016Bengaluru, Karnataka, IndiaUSD 655.23 MUSD 216.04 M461
Retailer of inspected, certified pre-owned vehicles with service and finance options
2015Gurugram, Haryana, IndiaUSD 716.48 MUSD 446.48 M3,992
Pre-owned cars are certified, inspected, and traded online via Kavak.
2016Lerma De Villada, Estado De Mexico, MexicoUSD 1.98 B–2,500
Auto insurance is delivered via app to individual drivers.
2017London, England, United KingdomUSD 206.3 M––
Provider of car service and repair network
2016Gurugram, Haryana, IndiaUSD 62.01 MUSD 8.06 M171
Second-hand cars are listed online to connect buyers and sellers.
2003Mumbai, Maharashtra, IndiaUSD 5.89 MUSD 5.28 M451
Vehicle parts and accessories are sold via an online platform.
1897Walsall, West Midlands, United KingdomUSD 20.37 M––
Full-stack marketplace services for car ownership are provided.
2015Singapore, SingaporeUSD 685.9 MUSD 806.83 M1,000
Retailer of new automobiles, used vehicles, and related automotive news
2008Jaipur, Rajasthan, IndiaUSD 60 MUSD 289.58 M721
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Frequently Asked Questions about Auction Frontier

Auction Frontier was founded in 2014.

Auction Frontier is headquartered in Roseville, United States. It is registered at Roseville, California, United States.

Auction Frontier was established in 2014 and is headquartered in Roseville, United States. Automotive auto parts and accessories are produced as the core focus within the manufacturing sector. Operations center on supplying components for vehicle maintenance and enhancement. The companys online presence is maintained through the domain auctionfrontier.com. Distribution occurs primarily in the domestic market, supporting automotive needs across various applications.

Auction Frontier's top competitors include AutoZone, Valvoline and Genuine Parts Company.

Auction Frontier offers Velocicast Platform, Bidding Screen, and Clerk Screen.

Auction Frontier has 1 investor. Key investors include OPENLANE.

Yes. Auction Frontier was acquired by KAR Global in April 2021.

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