About AuctionRover
AuctionRover is a Retail company based in Raleigh (United States) founded in 1999, and was acquired by GoTo.com in March 2000. Simultaneous online auctions are crawled to find optimal item deals. AuctionRover has raised $3 million across 1 funding round from investors including GoTo.com and NAV.VC. Its focus areas include Horizontal E-Commerce, Marketplace and Auction. Its competitors include BiddingForGood, Swoopo and Auction; 2 of its 3 listed competitors have raised funding.
Company details
AuctionRover is an online auction platform. It crawls the web for simultaneous auctions to find the best deal for an item. It was acquired by GoTo.com, a search engine firm. The domain redirects to ChannelAdvisor, a SaaS solution for merchants to manage sells on online marketplaces. ChannelAdvisor is founded by the founders of AuctionRover i.e. Scot Wingo and Aris Buinevicius.
- Headquarters Raleigh, United States
- Stage Acquired
- SectorsRetail
- Email••••••••
- Website auctionrover.com
- Social LinkedIn X Facebook
- Acquired by GoTo.com (Mar 2000)
Funding Insights of AuctionRover
AuctionRover has successfully raised a total of $3M through 1 strategic funding round. The most recent funding activity was a Series A round of $3 million completed in September 1999. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3M
- Total Rounds 1
- Last Round Series A — $3M
- First Round $3M
(Sep 1999)
- Investors Count 1
All 1 funding rounds of AuctionRover with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 1999 | $3M | Series A | – | – |
2 investors in total: 2 institutional.
Investors in AuctionRover
AuctionRover has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include GoTo.com and NAV.VC.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made in US seed and early-stage tech companies. | nav.vc | Reston, United States | ||
Cloud-based platform for enterprise web conferencing and collaboration is offered. | 1997 | goto.com | Los Angeles, United States |
Investor details for AuctionRover
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of AuctionRover
3 dated milestones of AuctionRover across 1 years, from founding to its latest funding, stage changes and deals.
- Founded AuctionRover is founded.
- Funding First funding round of $3.0M.
- Exit Acquired by GoTo.com.
Competitors of AuctionRover
AuctionRover has 3 listed competitors in our database, 2 of them funded. They include BiddingForGood, Swoopo and Auction.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| biddingforgood.com | 2003 | Cambridge, United States | $29.06M | 76 | Multi-category product auctions are hosted for online fundraising. | |
| swoopo.com | 2005 | Mountain View, United States | $14M | Online platform for bidding on auctions and purchasing discounted products. | ||
| auction.io | 2014 | Richardson, United States | Multi-category consumer products are auctioned through an online platform. |
Detailed competitors of AuctionRover
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Frequently Asked Questions about AuctionRover
AuctionRover was founded in 1999.
AuctionRover is headquartered in Raleigh, United States. It is registered at Raleigh, North Carolina, United States.
AuctionRover is a funded company, having raised a total of $3M across 1 funding round to date. The company's 1st funding round was a Series A of $3M, raised on Sep 1999.
AuctionRover is an online auction platform. It crawls the web for simultaneous auctions to find the best deal for an item. It was acquired by GoTo.com, a search engine firm. The domain redirects to ChannelAdvisor, a SaaS solution for merchants to manage sells on online marketplaces. ChannelAdvisor is founded by the founders of AuctionRover i.e. Scot Wingo and Aris Buinevicius.
AuctionRover's top competitors include BiddingForGood, Auction and Swoopo.
Yes. AuctionRover was acquired by GoTo.com in March 2000.