Audience73

Mumbai, India Founded: 2014 • Age: 12 yrs
Operates a programmatic platform for efficient ad buying.

About Audience73

Audience73 is a Media & Entertainment company based in Mumbai (India) founded in 2014. It operates a programmatic platform for efficient ad buying. It operates on a B2B model. The company has 47 employees. Its Indian entity Mintifi Private Limited reported revenue of ₹401 Cr. Its focus areas include Technology, Digital Media, Advertising and Programmatic Advertising. Its competitors include The Trade Desk, Beeswax, Quantcast, Matomy and Viant and 5 more; 8 of its 10 listed competitors have raised funding.

Company details

Audience73, founded in 2014 in Mumbai, India, focuses on leveraging cutting-edge technology, handling digital media, handling advertising, and providing programmatic ads. Operates a programmatic platform for efficient ad buying. The company is dedicated to excellence, innovation, and customer satisfaction, ensuring sustainable practices and long-term success in its sectors.

  • Headquarters Mumbai, India
  • Employees 47
  • Sectors
    Media & Entertainment
  • Website audience73.com
  • Legal Name Mintifi Private Limited
  • Date of Incorporation 10 Jan, 2017
  • Jurisdiction Mumbai, Maharashtra, India
Key Metrics
  • Annual Revenue
    ₹401 Cr

    FY 2024 · +77% YoY

  • Net Profit
    ₹92.54 Cr

    FY 2024 · 23% margin

  • EBITDA
    ₹188 Cr

    FY 2024 · 47% margin

  • Employee Count
    47

Board of directors of Mintifi Private Limited (Audience73)

Mintifi Private Limited is the primary company behind Audience73. The board of Mintifi Private Limited currently have 5 directors; the longest-serving is Anup Vijaykumar Agarwal, appointed in 2017. 4 earlier directors have ceased.

DirectorDesignationAppointedTenureEntity
Anup Vijaykumar Agarwal
DIN 06948030
Director10 Jan 20179 yrs 9 moMintifi Private Limited
Ankit Mehta
DIN 06460253
Whole-time director12 Sep 20179 yrs 1 moMintifi Private Limited
Mridul Arora
DIN 03579584
Nominee Director17 Feb 20224 yrs 8 moMintifi Private Limited
Nattanmai Venkataraman Saravanan
DIN 06989767
Nominee Director13 Dec 20232 yrs 10 moMintifi Private Limited
Darius Dhunjishaw Vakil
DIN 07483613
Nominee Director19 Nov 20241 yr 11 moMintifi Private Limited

Financials of Audience73

Figures of Mintifi Private Limited, the primary company behind Audience73, for FY 2024. Revenue was ₹401 Cr (+77% year on year). Net profit was ₹92.54 Cr (23% margin). EBITDA was ₹188 Cr (47% margin). Revenue has grown at a compounded annual rate of +159% over three years and +169% over five years.

  • ₹401 CrRevenue · FY 2024 · +77% YoY
  • ₹92.54 CrNet profit · 23% margin
  • ₹188 CrEBITDA · 47% margin
  • ₹148 CrPaid-up capital
  • 47Employees (provident fund records)
  • +159%Revenue CAGR, 3 years
  • +169%Revenue CAGR, 5 years

Balance sheet, profit and loss, cash flow and ratios of Mintifi Private Limited are on its company page.

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Detailed financial statements for Audience73

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Competitors of Audience73

Audience73 has 10 listed competitors in our database, 8 of them funded. They include The Trade Desk, Beeswax, Quantcast, Matomy and Viant, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
thetradedesk.com2009Ventura, United States$82.5M3,115
DSP software is provided for ad campaign execution across channels.
beeswax.com2014New York, United States$28.26M33
Custom bidding technology is provided for ad auction buyers.
quantcast.com2006San Francisco, United States$61.7M366
AI-driven data intelligence is provided for marketing solutions.
matomy.com2007Tel Aviv, Israel$18M–
Performance marketing solutions are provided for publishers and advertisers.
viantinc.com1999Irvine, United States$15.33M337
Omnichannel demand side platform is provided for campaign optimization.
centerfield.com2011El Segundo, United States–286
RTB enabled click and call traffic buying platform
wearemiq.com2010London, United Kingdom–245
Marketing intelligence platform
appnexus.com2007New York, United States$318.67M925
Programmatic advertising technology platform is provided for online trading.
yoyi.com.cn2007Beijing, China$60M–
Targeted online advertising solutions are delivered via a DSP platform.
rocketfuel.com2008Redwood, United States$60M761
AI-based programmatic media buying is enabled through predictive analytics platform.
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Top companies in Advertising & Marketing Tech

10 companies that operate in the same segment as Audience73 (Advertising & Marketing Tech), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
AI-powered platform manages marketing creatives and customer journeys.
1982San Jose, California, United States–USD 23.77 B30,710
Platform offering mobile ad network software
2007Bengaluru, Karnataka, IndiaUSD 265.6 MUSD 268.38 M733
AI-driven ad campaigns are managed for personalization and optimization.
2005Paris, FranceUSD 59.97 MUSD 1.94 B3,510
Ad verification solutions are delivered for digital media campaigns.
2008New York, New York, United StatesUSD 396.5 MUSD 748.29 M1,200
Consumer intelligence-driven mobile marketing platform is provided for user acquisition.
2005Singapore, SingaporeUSD 10 MUSD 288.73 M618
Native advertising solutions are delivered via a cloud-based content platform.
2006New York, New York, United StatesUSD 403.72 MUSD 1.3 B1,800
SSP software is offered to publishers for ad inventory sales.
2006Redwood City, California, United StatesUSD 31 MUSD 282.93 M1,050
Customizable smart lock screen experiences are developed for mobile devices.
2019Bengaluru, Karnataka, IndiaUSD 390 MUSD 73.11 M493
Cloud based mobile marketing analytics and attribution platform
2011San Francisco, California, United StatesUSD 1.3 B–1,580
Mobile advertising & monetization
2007San Francisco, California, United StatesUSD 60.05 M––
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Related news about Audience73

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Frequently Asked Questions about Audience73

Audience73 was founded in 2014.

Audience73 is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.

Audience73 has 47 employees.

The primary company behind Audience73, Mintifi Private Limited, reported revenue of ₹401 Cr for FY 2024, up 77% year on year.

Audience73, founded in 2014 in Mumbai, India, focuses on leveraging cutting-edge technology, handling digital media, handling advertising, and providing programmatic ads. Operates a programmatic platform for efficient ad buying. The company is dedicated to excellence, innovation, and customer satisfaction, ensuring sustainable practices and long-term success in its sectors.

Audience73's top competitors include The Trade Desk, Beeswax and Viant.

Audience73 operates through Mintifi Private Limited.

The legal entities of Audience73 currently have 5 directors, including Mridul Arora, Nattanmai Venkataraman Saravanan, Ankit Mehta and others.

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