About Augmented Pixels
Augmented Pixels is a company based in Palo Alto (United States) founded in 2010 was acquired by Qualcomm in January 2022.. Augmented Pixels has raised $5.75 million across 8 funding rounds from investors including Qualcomm, Plug and Play Tech Center and Hive Data. Augmented Pixels operates in a competitive market with competitors including NavInfo, MapsPeople, Iris Automation, Daedalean and T Map Mobility, among others.
- Headquarter Palo Alto, United States
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Sectors
Industrial Goods & ManufacturingTechnology Aerospace, Defense & Maritime
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Funding Insights of Augmented Pixels
Augmented Pixels has successfully raised a total of $5.75M across 8 strategic funding rounds. The most recent funding activity was a Series A round of $2 million completed in February 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Series A — $2.0M
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First Round
First Round
(15 Feb 2013)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Feb, 2021 | Amount | Series A - Augmented Pixels | Valuation |
investors |
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| Nov, 2019 | Amount | Seed - Augmented Pixels | Valuation |
investors |
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| Oct, 2018 | Amount | Seed - Augmented Pixels | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Augmented Pixels
Augmented Pixels has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Qualcomm, Plug and Play Tech Center and Hive Data. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Hive Data is engaged in co-creating AI-based startups.
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Startups are accelerated and invested in across multiple tech sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Augmented Pixels
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Fine Asian gourmet food is offered by an internet-first restaurant.
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Financial Statements - Augmented Pixels
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Augmented Pixels Comparisons
Competitors of Augmented Pixels
Augmented Pixels operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as NavInfo, MapsPeople, Iris Automation, Daedalean and T Map Mobility, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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Digital maps, telematics, and dynamic traffic information solutions are provided.
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Indoor navigational platform is provided through API mapping tools.
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Autonomous drone collision avoidance systems are developed using computer vision.
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Airborne systems for flight autonomy are developed using AI.
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Map applications for transportation location management are provided.
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Sensor fusion algorithms for indoor tracking systems are developed.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Augmented Pixels
Frequently Asked Questions about Augmented Pixels
When was Augmented Pixels founded?
Augmented Pixels was founded in 2010 and raised its 1st funding round 3 years after it was founded.
Where is Augmented Pixels located?
Augmented Pixels is headquartered in Palo Alto, United States. It is registered at Palo Alto, California, United States.
Is Augmented Pixels a funded company?
Augmented Pixels is a funded company, having raised a total of $5.75M across 8 funding rounds to date. The company's 1st funding round was a Seed of $952.22K, raised on Feb 15, 2013.
What does Augmented Pixels do?
Augmented Pixels was founded in 2010 and is based in Palo Alto, United States. AR-based solutions for indoor navigation are developed for robots and drones, with applications in retail, real estate, marketing, and media sectors. Custom content overlays for products are provided to engage customers. A platform for indoor drone navigation is offered, which reduces accident rates and decreases the need for human intervention in operations.
Who are the top competitors of Augmented Pixels?
Augmented Pixels's top competitors include MapsPeople, NavInfo and Vermeer.
Who are Augmented Pixels's investors?
Augmented Pixels has 4 investors. Key investors include Qualcomm, Plug and Play Tech Center, Hive Data, and AVentures Capital.
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