Aunt Fannies

Portland, United States Founded: 2013 • Age: 13 yrs
Manufacturer of natural cleaning and pest remedial products
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About Aunt Fannies

Aunt Fannies is a company based in Portland (United States) founded in 2013 by Mat Franken.. Aunt Fannies has raised $8.38 million across 6 funding rounds from investors including Monica Nassif, Stuart Erickson and Kay Hong. Aunt Fannies offers products and services including All-Purpose Cleaners, Fruit Fly Traps, All-Purpose Cleaning Wipes, and Multi-Surface Floor Cleaners. Aunt Fannies operates in a competitive market with competitors including Pure And Natural Pet, Wondercide, First Saturday Lime, Vetality and Tick Tock Naturals, among others.

  • Headquarter Portland, United States
  • Founders Mat Franken
  • Sectors
    Consumer
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Consumer → Baby, Parenting & Pet Care
Retail → E-Commerce Platforms & Marketplaces
Consumer → Beauty, Personal & Household Care
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $8.38 M (USD)

    in 6 rounds

  • Latest Funding Round
    $5 M (USD), Series A

    Feb 14, 2019

  • Investors

    & 4 more

  • Employee Count
    Employee Count
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Products & Services of Aunt Fannies

Aunt Fannies offers a comprehensive portfolio of products and services, including All-Purpose Cleaners, Fruit Fly Traps, All-Purpose Cleaning Wipes, and Multi-Surface Floor Cleaners. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Natural cleaners for various surfaces to remove dirt effectively

Traps using natural agents to eliminate fruit flies safely

Disposable wipes for quick, chemical-free surface cleaning

Eco-friendly cleaners for floors that are pet-safe and effective

Funding Insights of Aunt Fannies

Aunt Fannies has successfully raised a total of $8.38M across 6 strategic funding rounds. The most recent funding activity was a Series A round of $5 million completed in February 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 6
  • Last Round Series A — $5.0M
  • First Round

    (26 Feb 2014)

  • Investors Count 5
Date Amount Transaction Name Valuation Lead Investors Investors
Feb, 2019 Amount Series A - Aunt Fannies Valuation Monica Nassif , Stuart Erickson
Dec, 2017 Amount Series A - Aunt Fannies Valuation Monica Nassif
Aug, 2017 Amount Debt – Conventional - Aunt Fannies Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Aunt Fannies

Aunt Fannies has secured backing from 5 investors, including angel investors. Prominent investors backing the company include Monica Nassif, Stuart Erickson and Kay Hong. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Angel
Investor Description Founded Year Domain Location

Monica Nassif

Indian angel investor focusing on early-stage startups in tech and consumer sectors.
Founded Year Domain Location

Stuart Erickson

-
Founded Year Domain Location

Kay Hong

-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Aunt Fannies

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Aunt Fannies

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Aunt Fannies Comparisons

Employees
+
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Competitors of Aunt Fannies

Aunt Fannies operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pure And Natural Pet, Wondercide, First Saturday Lime, Vetality and Tick Tock Naturals, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Offers organic pet shampoos, conditioners, and wellness products online.
domain founded_year HQ Location
Manufacturer of plant-powered pest control products for pets, homes, and families
domain founded_year HQ Location
Lime-based insect repellents, fresheners, and algae removers are manufactured eco-friendly.
domain founded_year HQ Location
Provides vet-quality flea, tick, and health products for pets at lower costs.
domain founded_year HQ Location
A direct-to-consumer brand offering natural insect repellents.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Aunt Fannies

Frequently Asked Questions about Aunt Fannies

When was Aunt Fannies founded?

Aunt Fannies was founded in 2013 and raised its 1st funding round 1 year after it was founded.

Where is Aunt Fannies located?

Aunt Fannies is headquartered in Portland, United States. It is registered at Portland, Oregon, United States.

Who is the current CEO of Aunt Fannies?

Mat Franken is the current CEO of Aunt Fannies. They have also founded this company.

Is Aunt Fannies a funded company?

Aunt Fannies is a funded company, having raised a total of $8.38M across 6 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $2.5M, raised on Feb 26, 2014.

What does Aunt Fannies do?

Aunt Fannies was founded in 2013 in Portland, United States, as a manufacturer in the natural cleaning and pest control sector. Products such as cleaning vinegar, wipes, and pest remedy sprays are produced with food-based ingredients. These items are distributed through retail outlets, conventional stores, and an online platform within the US. Supplies are also provided to restaurants, bars, hotels, and hospitals for commercial applications.

Who are the top competitors of Aunt Fannies?

Aunt Fannies's top competitors include Wondercide, First Saturday Lime and Pure And Natural Pet.

What products or services does Aunt Fannies offer?

Aunt Fannies offers All-Purpose Cleaners, Fruit Fly Traps, All-Purpose Cleaning Wipes, and Multi-Surface Floor Cleaners.

Who are Aunt Fannies's investors?

Aunt Fannies has 5 investors. Key investors include Monica Nassif, Stuart Erickson, Kay Hong, David Charne, and Brian Durst.

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