About Aura Smart
Aura Smart is a Technology company based in Bengaluru (India) founded in 2016 by Abrar Ahmed. Provider of smart home services. Aura Smart has raised $397.71 thousand across 3 funding rounds from investors including Chiratae Ventures. Aura Smart was last valued at $2.17 million in March 2024. Its Indian entity Latigid Engineering Private Limited reported revenue of ₹3.56 Cr. Aura Smart offers products and services including Aura OS, Aura App, Security Services, and Automation Services. Its focus areas include High Tech, Smart Homes, Home Automation Controllers and Hubs. Its competitors include Keus and Aliste; 2 of its 2 listed competitors have raised funding.
Company details
Aura Smart, established in 2016, excels in high tech, smart homes, home automation controllers, hubs, and software platforms. Provider of smart home services. Committed to advancing standards, it focuses on innovation, efficiency, and delivering value to clients worldwide. It continues to evolve, meeting industry challenges with strategic approaches.
- Headquarters Bengaluru, India
- Founders Abrar Ahmed
- Stage Minicorn
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website aura-smart.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Latigid Engineering Private Limited
- Date of Incorporation 30 Jun, 2017
- Jurisdiction Indore, Madhya Pradesh, India
- Annual Revenue₹3.56 Cr
FY 2025 · +390% YoY
- Net Loss-₹30.5 Lakh
FY 2025 · -9% margin
- EBITDA-₹24.8 Lakh
FY 2025 · -7% margin
- Total Equity Funding$397.71K (USD)
in 3 rounds
- Latest Funding Round$108.56K (USD), Angel Round
Mar 2024
- Investors
Associated legal entities of Aura Smart
Aura Smart operates through Latigid Engineering Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Latigid Engineering Private Limited CIN U74999MP2017PTC043630 | Active | 30 Jun 2017 | Indore, Madhya Pradesh | ₹3.6 Cr | 3 | View details |
Products & Services of Aura Smart
Aura Smart offers a comprehensive portfolio of products and services, including Aura OS, Aura App, Security Services, and Automation Services.
Platform integrating smart home devices into one app for control
App for remote management of smart home environments and settings
Sensors and monitoring for home protection and peace of mind
Control systems for lighting and temperature in smart homes
Apps and channels of Aura Smart
its YouTube channel Aura Smart Systems has 42 subscribers and 21 videos.
Videos from Aura Smart
The most watched videos on Aura Smart's YouTube channel, Aura Smart Systems (42 subscribers). Click a video to play it here.
More on Aura Smart Systems.
Funding Insights of Aura Smart
Aura Smart has successfully raised a total of $397.71K across 3 strategic funding rounds. The most recent funding activity was a Angel Round of $108.56 thousand completed in March 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $397,711
- Total Rounds 3
- Last Round Angel Round — $108,562
- Investors Count 1
All 3 funding rounds of Aura Smart with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2024 | $108,562 | Angel Round | $2.17M | – | – |
| Mar 2022 | $289,149 | Seed | $1.4M | Chiratae Ventures | – |
| Jun 2021 | Seed | – | Chiratae Ventures | – |
| Date | Valuation | Stage |
|---|---|---|
| Mar 2024 | $2.17M | •••••••• |
| Mar 2022 | $1.4M | •••••••• |
Last known valuation $2.17M (Mar 2024). 1 investors in total: 1 institutional.
Investors in Aura Smart
Aura Smart has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Chiratae Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund focused on seed-stage startups | chiratae.com | Bengaluru, India |
Investor details for Aura Smart
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Latigid Engineering Private Limited (Aura Smart)
Latigid Engineering Private Limited is the primary company behind Aura Smart. The board of Latigid Engineering Private Limited currently have 3 directors; the longest-serving is Shyam Babu Agrawal, appointed in 2017. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Shyam Babu Agrawal DIN 00970352 | Director | 30 Jun 2017 | 9 yrs 3 mo | Latigid Engineering Private Limited |
| Ashwani Agrawal DIN 07700783 | Director | 30 Jun 2017 | 9 yrs 3 mo | Latigid Engineering Private Limited |
| Abrar Ahmed DIN 08716769 | Director | 01 Mar 2021 | 5 yrs 7 mo | Latigid Engineering Private Limited |
People of Aura Smart
1 people are tracked at Aura Smart (1 in leadership).
| Name | Role | Group |
|---|---|---|
| Co-Founder & COO | Leadership |
Complete people profiles for Aura Smart
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Aura Smart
Figures of Latigid Engineering Private Limited, the primary company behind Aura Smart, for FY 2025. Revenue was ₹3.56 Cr (+390% year on year). Net loss was -₹30.5 Lakh (-9% margin). EBITDA was -₹24.8 Lakh (-7% margin). Revenue has grown at a compounded annual rate of +244% over three years and +230% over five years.
- ₹3.56 CrRevenue · FY 2025 · +390% YoY
- -₹30.5 LakhNet loss · -9% margin
- -₹24.8 LakhEBITDA · -7% margin
- ₹94 LakhPaid-up capital
- +244%Revenue CAGR, 3 years
- +230%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Latigid Engineering Private Limited are on its company page.
Detailed financial statements for Aura Smart
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Aura Smart
4 dated milestones of Aura Smart across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Aura Smart is founded.
- Funding First funding round.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Angel Round, of $109K.
Competitors of Aura Smart
Aura Smart has 2 listed competitors in our database, 2 of them funded. They include Keus and Aliste.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| keus.in | 2017 | Hyderabad, India | $12.1M | 293 | Smart home automation solutions are provided for luxury residences. | |
| alistetechnologies.com | 2018 | Noida, India | $1.61M | Smart home automation systems and control apps are provided. |
Detailed competitors of Aura Smart
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Aura Smart
The website of Aura Smart (aura-smart.com) receives about 1.2K visits a month.
- Monthly visits1.2K
▼ 38.5% vs previous month
Websites whose visitors overlap most with Aura Smart. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| yachttoursmumbai.in | 100% | #7,847,029 | View details | ||
| homeautomat.in | 94% | 2K | #8,646,142 | View details | |
boatbookingindia.com | boatbookingindia.com | 91% | #2,931,300 | – |
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Frequently Asked Questions about Aura Smart
Aura Smart was founded in 2016 and raised its 1st funding round 5 years after it was founded.
Aura Smart is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Aura Smart is a funded company, having raised a total of $397.71K across 3 funding rounds to date.
The primary company behind Aura Smart, Latigid Engineering Private Limited, reported revenue of ₹3.56 Cr for FY 2025, up 390% year on year.
Aura Smart, established in 2016, excels in high tech, smart homes, home automation controllers, hubs, and software platforms. Provider of smart home services. Committed to advancing standards, it focuses on innovation, efficiency, and delivering value to clients worldwide. It continues to evolve, meeting industry challenges with strategic approaches.
Aura Smart offers Aura OS, Aura App, Security Services, and Automation Services.
Aura Smart has 1 investor. Key investors include Chiratae Ventures.
The valuation of Aura Smart is $2.17M as of Mar 2024.
Aura Smart operates through Latigid Engineering Private Limited.
The legal entities of Aura Smart currently have 3 directors, including Shyam Babu Agrawal, Abrar Ahmed, Ashwani Agrawal.