About AURA
AURA is a company based in Johannesburg (South Africa) founded in 2017 by Ryan Green and Warren Myers. It operates as a Platform-as-a-Service and Two-Sided Marketplace. AURA has raised $20.69 million across 4 funding rounds from investors including MultiChoice Group, Partech Partners and HAVAIC. AURA offers products and services including AURA Platform. AURA operates in a competitive market with competitors including Rave Mobile Safety, Noonlight, UrSafe Technologies and Durcal, among others.
- Headquarter Johannesburg, South Africa
- Founders Ryan Green, Warren Myers
-
Sectors
Industrial Goods & Manufacturing
-
Email
Locked
-
Phone
Locked
-
Website
Locked
-
Social
Locked
-
Annual Revenue
Not available
-
Net Profit
Not available
-
EBITDA
Not available
-
Total Equity Funding
$20.69 M (USD)
in 4 rounds
-
Latest Funding Round
$15.74 M (USD), Series B
Jul 22, 2025
-
Investors
MultiChoice Group
& 5 more
-
Employee Count
Not available
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of AURA
AURA offers a comprehensive portfolio of products and services, including AURA Platform.
Emergency response services are provided through a platform.
Funding Insights of AURA
AURA has successfully raised a total of $20.69M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $15.74 million completed in July 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in AURA
AURA has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include MultiChoice Group, Partech Partners and HAVAIC.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
-
|
Locked | Locked | Locked | |
|
Early-stage centric tech and energy focused VC firm investing in geographies such as South Africa
|
Locked | Locked | Locked | |
|
Venture capital investments are made in technology startups through a global ecosystem.
|
Locked | Locked | Locked |
Investor details for AURA
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
- Funding rounds
- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by AURA
Investment portfolio details for AURA
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
Financial Statements - AURA
Detailed financials for AURA
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
Verified entity values are shown only after access is granted.
Aura Comparisons
Peer comparison for AURA
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
- Funding comparison
- Operating benchmarks
Verified entity values are shown only after access is granted.
Competitors of AURA
AURA operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Rave Mobile Safety, Noonlight, UrSafe Technologies and Durcal, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| Locked | Locked | Locked |
Public safety software for communication and data management is offered.
|
|
| Locked | Locked | Locked |
Provider of a personal safety mobile application
|
|
| Locked | Locked | Locked |
Mobile personal security app with voice-activated SOS is provided.
|
|
| Locked | Locked | Locked |
Mobile-based application for monitoring health parameters of family members
|
Detailed competitors of AURA
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
- Operating metrics
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Aura
Complete news archive for AURA
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about AURA
AURA was founded in 2017 and raised its 1st funding round 1 year after it was founded.
AURA is headquartered in Johannesburg, South Africa. It is registered at Johannesburg, Gauteng, South Africa.
AURA is a funded company, having raised a total of $20.69M across 4 funding rounds to date.
AURA is managed as a global technology platform focused on democratizing access to emergency response services. Operations are conducted in multiple regions, including South Africa, Kenya, and the United Kingdom. Partnerships are established with response companies to enhance security and medical response accessibility. Coverage is provided across various provinces, municipalities, cities, and towns. Solutions are tailored for both individual and corporate clients seeking reliable emergency services.
AURA's top competitors include Rave Mobile Safety, Noonlight and Durcal.
AURA offers AURA Platform.
AURA has 6 investors. Key investors include MultiChoice Group, Partech Partners, HAVAIC, Klt Holdings, and Buffet Investments.