About AURA
AURA is a company based in Johannesburg (South Africa) founded in 2017 by Ryan Green and Warren Myers. It operates as a Platform-as-a-Service, and Two-Sided Marketplace. AURA has raised $20.69 million across 4 funding rounds from investors including MultiChoice Group, Partech Partners and HAVAIC. AURA offers products and services including AURA Platform. AURA operates in a competitive market with competitors including Rave Mobile Safety, Noonlight, UrSafe Technologies and Durcal, among others.
- Headquarter Johannesburg, South Africa
- Founders Ryan Green, Warren Myers
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Sectors
Industrial Goods & Manufacturing
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Email
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$20.69 M (USD)
in 4 rounds
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Latest Funding Round
$15.74 M (USD), Series B
Jul 22, 2025
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Investors
MultiChoice Group
& 5 more
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Employee Count
Employee Count
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Products & Services of AURA
AURA offers a comprehensive portfolio of products and services, including AURA Platform. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Emergency response services are provided through a platform.
Funding Insights of AURA
AURA has successfully raised a total of $20.69M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $15.74 million completed in July 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series B — $15.7M
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First Round
First Round
(29 May 2018)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2025 | Amount | Series B - AURA | Valuation | Cathay Innovation , Partech Partners |
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| Nov, 2021 | Amount | Series A - AURA | Valuation | MultiChoice | |
| Jun, 2019 | Amount | Seed - AURA | Valuation | HAVAIC |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in AURA
AURA has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include MultiChoice Group, Partech Partners and HAVAIC. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location | |
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Early-stage centric tech and energy focused VC firm investing in geographies such as South Africa
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Founded Year | Domain | Location | |
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Venture capital investments are made in technology startups through a global ecosystem.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by AURA
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - AURA
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Aura Comparisons
Competitors of AURA
AURA operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Rave Mobile Safety, Noonlight, UrSafe Technologies and Durcal, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Public safety software for communication and data management is offered.
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| domain | founded_year | HQ Location |
Provider of a personal safety mobile application
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| domain | founded_year | HQ Location |
Mobile personal security app with voice-activated SOS is provided.
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| domain | founded_year | HQ Location |
Mobile-based application for monitoring health parameters of family members
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Aura
Frequently Asked Questions about AURA
When was AURA founded?
AURA was founded in 2017 and raised its 1st funding round 1 year after it was founded.
Where is AURA located?
AURA is headquartered in Johannesburg, South Africa. It is registered at Johannesburg, Gauteng, South Africa.
Is AURA a funded company?
AURA is a funded company, having raised a total of $20.69M across 4 funding rounds to date. The company's 1st funding round was a Seed of $416.2K, raised on May 29, 2018.
What does AURA do?
AURA is managed as a global technology platform focused on democratizing access to emergency response services. Operations are conducted in multiple regions, including South Africa, Kenya, and the United Kingdom. Partnerships are established with response companies to enhance security and medical response accessibility. Coverage is provided across various provinces, municipalities, cities, and towns. Solutions are tailored for both individual and corporate clients seeking reliable emergency services.
Who are the top competitors of AURA?
AURA's top competitors include Rave Mobile Safety, Noonlight and Durcal.
What products or services does AURA offer?
AURA offers AURA Platform.
Who are AURA's investors?
AURA has 6 investors. Key investors include MultiChoice Group, Partech Partners, HAVAIC, Klt Holdings, and Buffet Investments.
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