About Auror
Auror is a company based in Auckland (New Zealand) founded in 2012.. Auror has raised $67.89 million across 4 funding rounds from investors including Axon, Reinventure Group and W23. Auror offers products and services including Intel, Investigate, Connect the Dots, Audit, and LPR. Auror operates in a competitive market with competitors including Dror, SPIDR Tech, Turm Solutions, Public Engines and My Mobile Witness, among others.
- Headquarter Auckland, New Zealand
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Sectors
Government & Social Sector
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Phone
*********
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Website
*********
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Social
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- Legal Name Auror Limited
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$67.89 M (USD)
in 4 rounds
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Latest Funding Round
$47.51 M (USD), Series C
Nov 13, 2024
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Investors
Axon
& 10 more
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Employee Count
Employee Count
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Products & Services of Auror
Auror offers a comprehensive portfolio of products and services, including Intel, Investigate, Connect the Dots, Audit, and LPR. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Delivers actionable intel from frontline teams to prevent retail crimes.
Facilitates faster resolution of retail crime cases through collaboration.
Uses AI to identify and surface known individuals in criminal events.
Streamlines audit processes to drive better store safety outcomes.
Provides alerts for known offender vehicles to prevent repeat incidents.
Converts intel into actionable insights for loss reduction strategies.
Automates debt recovery to improve revenue from retail incidents.
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Leadership Team
17 people
Customer Team
12 people
Product Management Team
9 people
Senior Team
7 people
Finance and Accounting
4 people
Software Development Team
4 people
Human Resources and Administration
3 people
Sales and Marketing
3 people
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Funding Insights of Auror
Auror has successfully raised a total of $67.89M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $47.51 million completed in November 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series C — $47.5M
- First Round First Round
- Investors Count 11
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Nov, 2024 | Amount | Series C - Auror | Valuation | Reinventure Group | |
| Dec, 2021 | Amount | Series A - Auror | Valuation | Movac | |
| Sep, 2015 | Amount | Seed - Auror | Valuation | Reinventure Group , K1W1 |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Auror
Auror has secured backing from 11 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Axon, Reinventure Group and W23. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage Australian tech companies are invested in by Reinventure Group.
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Founded Year | Domain | Location | |
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Investments in retail technology start-ups are made by Woolworths-backed W23.
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Founded Year | Domain | Location | |
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Venture capital firm investing in early stage startups
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Auror
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Auror
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Auror Comparisons
Competitors of Auror
Auror operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Dror, SPIDR Tech, Turm Solutions, Public Engines and My Mobile Witness, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Provider of safety and social distancing management solutions
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Data visualization and collaboration for law enforcement agencies are enabled.
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| domain | founded_year | HQ Location |
Victim warning and information systems are provided for public authorities.
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| domain | founded_year | HQ Location |
Cloud-based crime mapping and analytics are provided for public safety.
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| domain | founded_year | HQ Location |
Delivers software solutions to track and identify criminal activities.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Auror
Frequently Asked Questions about Auror
When was Auror founded?
Auror was founded in 2012.
Where is Auror located?
Auror is headquartered in Auckland, New Zealand.
Is Auror a funded company?
Auror is a funded company, having raised a total of $67.89M across 4 funding rounds to date.
What does Auror do?
Founded in 2012 in Auckland, New Zealand, Auror operates in the public safety sector. A platform is provided to aggregate crime data from police and retailers, focusing on thefts and organized retail crimes. Intelligence is generated to support crime prevention efforts. Connections among people, vehicles, and related information are enabled for investigative purposes. Reporting tools are integrated to facilitate data sharing across stakeholders.
Who are the top competitors of Auror?
Auror's top competitors include Dror, Turm Solutions and SPIDR Tech.
What products or services does Auror offer?
Auror offers Intel, Investigate, Connect the Dots, Audit, and 3 more products and services.
Who are Auror's investors?
Auror has 11 investors. Key investors include Axon, Reinventure Group, W23, Shasta Ventures, and Folklore.
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