About AutoTrader.ca
AutoTrader.ca is a Transportation, Automotive & Logistics company based in Toronto (Canada) founded in 2000, and was acquired by AutoScout24 in August 2024. Used vehicles are listed on a Canadian online portal. AutoTrader.ca has completed 2 acquisitions, including Autorama and Canada Moto Guide. Its chief executive, as recorded, is Sebastian Baldwin. Its website autotrader.ca draws about 8.2 million monthly visits. Its focus areas include Consumer, Auto E-Commerce & Content, Second Hand Vehicles and Multi Category. Its competitors include Trade Helper, Impact Auto Auctions and Michener Allen Auctioneer.
Company details
AutoTrader.ca was established in 2000 as a used automobile listing and content portal in Toronto, Canada. Vehicles such as cars, trucks, heavy automobiles, and boats are listed on the platform, which is operated by Trader Corporation. Car valuation tools are provided, along with articles on pre-owned vehicles. Mobile applications are available on Android and iOS for user access.
- Headquarters Toronto, Canada
- Stage Acquired
- SectorsTransportation, Automotive & Logistics
- Website category Vehicles
- Website autotrader.ca
- Social LinkedIn X Facebook
- Acquired by Thoma Bravo (Jul 2016)
- InvestorsAutoScout24
& 3 more
- Investments & AcquisitionsAutorama
& 1 more
- Acquired by
Investors in AutoTrader.ca
AutoTrader.ca has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include AutoScout24, Apax Partners and Thoma Bravo.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Equity investments are focused on tech, services, and consumer sectors. | 1981 | apax.com | Hong Kong, China | |
Software and technology-enabled services companies are targeted for investment. | 1980 | thomabravo.com | Chicago, United States | |
Used and new vehicles are listed on an online platform. | 1998 | autoscout24.com | Grunwald, Germany | |
Local business directory services are provided in India. | yellowpages.in | Hyderabad, India |
Investor details for AutoTrader.ca
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People of AutoTrader.ca
1 people are tracked at AutoTrader.ca (1 in leadership).
| Name | Role | Group |
|---|---|---|
Sebastian Baldwin | CEO & President | Leadership |
Complete people profiles for AutoTrader.ca
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Investments & Acquisitions by AutoTrader.ca
AutoTrader.ca has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Autorama and Canada Moto Guide.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Used cars are dealt by Autorama in Toronto, Canada. | autorama.ca | Toronto, Canada | 2000 | Mar 2022 | $263.26M | |
Multiple topics are covered by magazines on the official website. | canadamotoguide.com | Etobicoke, Canada | 1994 | Sep 2017 | •••• |
Complete acquisition details for AutoTrader.ca
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Timeline of AutoTrader.ca
7 dated milestones of AutoTrader.ca across 24 years, from founding to its latest funding, stage changes and deals.
- Founded AutoTrader.ca is founded.
- Exit Acquired by Yellowpages.
- Exit Acquired by Apax.
- Exit Acquired by Thoma Bravo.
- Acquisition Acquires Canada Moto Guide.
- Acquisition Acquires Autorama.
- Exit Acquired by AutoScout24.
Competitors of AutoTrader.ca
AutoTrader.ca has 3 listed competitors in our database. They include Trade Helper, Impact Auto Auctions and Michener Allen Auctioneer.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tradehelper.ca | 2012 | Laval, Canada | Auctions for multi-category vehicles are enabled via a mobile app. | |||
| impactauto.ca | 1984 | Mississauga, Canada | Operates an app-based platform for auctioning second-hand automobiles. | |||
| maauctions.com | 1971 | Edmonton, Canada | Online and live auctions for industrial equipment, vehicles, and surplus goods. |
Detailed competitors of AutoTrader.ca
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Web traffic of AutoTrader.ca
The website of AutoTrader.ca (autotrader.ca) receives about 8.2M visits a month and ranks #5,205 among all websites worldwide, #77 in Vehicles.
- Monthly visits8.2M
▲ 8.9% vs previous month
- Unique visitors2.1M
per month
- Global rank#5,205
among all websites
- Category rank#77
Vehicles · Vehicles
- Bounce rate31%
- Pages per visit7.8
- Average visit5 min 33 sec
- DevicesDesktop 42% · Mobile 58%
Websites whose visitors overlap most with AutoTrader.ca. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
cargurus.ca | cargurus.ca | 100% | #11,397 | – | |
| autohebdo.net | 95% | #26,060 | View details | ||
| canadianblackbook.com | 89% | #558,126 | View details | ||
| clutch.ca | 87% | 2.3M | #23,156 | View details | |
audi.ca | audi.ca | 85% | #85,644 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for AutoTrader.ca
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Related news about Autotrader.Ca
Complete news archive for AutoTrader.ca
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Frequently Asked Questions about AutoTrader.ca
AutoTrader.ca was founded in 2000.
AutoTrader.ca is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Sebastian Baldwin is the CEO of AutoTrader.ca, as recorded in our data.
AutoTrader.ca was established in 2000 as a used automobile listing and content portal in Toronto, Canada. Vehicles such as cars, trucks, heavy automobiles, and boats are listed on the platform, which is operated by Trader Corporation. Car valuation tools are provided, along with articles on pre-owned vehicles. Mobile applications are available on Android and iOS for user access.
AutoTrader.ca's top competitors include Trade Helper, Impact Auto Auctions and Michener Allen Auctioneer.
AutoTrader.ca has made 2 acquisitions, including Autorama, and Canada Moto Guide.
AutoTrader.ca has 4 investors. Key investors include AutoScout24, Apax Partners, Thoma Bravo, and Yellow Pages.
Yes. AutoTrader.ca was acquired by Thoma Bravo in July 2016.
The website of AutoTrader.ca receives about 8.2 million visits a month and ranks #5,205 among all websites worldwide.