AW Direct

Janesville, United States Founded: 1999 • Age: 27 yrs Acquired By AriensCo
Towing equipment and truck accessories are supplied by AW Direct.

About AW Direct

AW Direct is a Transportation, Automotive & Logistics company based in Janesville (United States) founded in 1999, and was acquired by AriensCo in December 2013. Towing equipment and truck accessories are supplied by AW Direct. Its focus areas include Auto, Auto Retail & Aftersales, Parts & Accessories and B2C. Its competitors include Valvoline, AutoZone and Discount Tire.

Company details

AW Direct was founded in 1999 and is headquartered in Janesville, United States. Operations are conducted in the automotive accessories sector, where towing equipment and truck accessories are provided to customers. Distribution occurs primarily through the companys online platform at awdirect.com, serving needs related to truck modifications and towing solutions. Focus is placed on factual inventory and standard fulfillment services within the domestic market.

  • Headquarters Janesville, United States
  • Stage Acquired
  • Sectors
    Transportation, Automotive & Logistics
  • Website awdirect.com
  • Acquired by AriensCo (Dec 2013)
Key Metrics

Investors in AW Direct

AW Direct has secured backing from 2 investors. Prominent investors backing the company include Grainger and AriensCo.

All
InvestorDescriptionFounded YearDomainLocation
AriensCo is recognized as a leader in outdoor power equipment.
1933ariensco.comBrillion, United States
Industrial tools and machines are distributed online by Grainger.
1927grainger.comSavannah, United States
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Investor details for AW Direct

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  • Round participation
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Timeline of AW Direct

3 dated milestones of AW Direct across 14 years, from founding to its latest funding, stage changes and deals.

  1. Founded AW Direct is founded.
  2. Exit Acquired by Grainger.
  3. Exit Acquired by AriensCo.

Competitors of AW Direct

AW Direct has 3 listed competitors in our database. They include Valvoline, AutoZone and Discount Tire.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
valvoline.com1866Lexington, United States
Lubricants and automotive services are marketed and supplied.
autozone.com1979Memphis, United States119,000
Automotive replacement parts and accessories are retailed by AutoZone.
discounttire.com1997Madison, United States
Retailer offering tires, wheels, and accessories for vehicles online and in stores.
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Detailed competitors of AW Direct

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  • Full competitor set
  • Operating metrics
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Web traffic of AW Direct

Websites that share an audience with AW Direct (awdirect.com).

Similar websites

Websites whose visitors overlap most with AW Direct. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
fisherplows.com
fisherplows.com
100%
#626,393–
strobesnmore.com
79%
51.2K#496,673View details
truckntow.com
truckntow.com
56%
#1,283,652–
hookswreckersupplies.com
hookswreckersupplies.com
55%
–
wreckmaster.com
wreckmaster.com
55%
#4,138,207–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 8 similar websites and full traffic analytics for AW Direct

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 8 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

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Frequently Asked Questions about AW Direct

AW Direct was founded in 1999.

AW Direct is headquartered in Janesville, United States. It is registered at Janesville, Wisconsin, United States.

AW Direct was founded in 1999 and is headquartered in Janesville, United States. Operations are conducted in the automotive accessories sector, where towing equipment and truck accessories are provided to customers. Distribution occurs primarily through the companys online platform at awdirect.com, serving needs related to truck modifications and towing solutions. Focus is placed on factual inventory and standard fulfillment services within the domestic market.

AW Direct's top competitors include AutoZone, Valvoline and Discount Tire.

AW Direct has 2 investors. Key investors include Grainger, and AriensCo.

Yes. AW Direct was acquired by AriensCo in December 2013.

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