About Awaken Media
Awaken Media is a Business Services company based in Sydney (Australia) founded in 2014, and was acquired by IREN in May 2026. Full-service media agency offering strategy, creativity, production, and global client services. It operates on a B2B model. Awaken Media has completed 1 acquisition, including Agnes Media. Awaken Media offers products and services including Media Services, Creative Services, Production Services, and Social Services. Its focus areas include Media, Advertising, Agency and Full-Service.
Company details
Awaken operates as a full-service independent media agency headquartered in Sydney, with global reach. It integrates strategy and creativity to deliver effective media, creative, production, social, and influencer services for clients. The agency emphasizes responsiveness, client-focused results, and has earned awards for its work in advertising and media sectors.
- Headquarters Sydney, Australia
- Stage Acquired
- SectorsBusiness Services
- Phoneβ’β’β’β’ β’β’β’β’
- Website awaken.media
- Social LinkedIn
- Acquired by IREN (May 2026)
- Investors
- Investments & Acquisitions
- Acquired byIREN
(May 2026)
Products & Services of Awaken Media
Awaken Media offers a comprehensive portfolio of products and services, including Media Services, Creative Services, Production Services, and Social Services.
Provides strategy and execution for advertising campaigns
Blends strategy with innovative ideas for client projects
Handles media and creative production processes
Manages social media strategies and influencer collaborations
Investors in Awaken Media
Awaken Media has secured backing from 1 investor. Prominent investors backing the company include IREN.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Solar services are provided for commercial and residential clients. | 2018 | iren.com | Sydney, Australia |
Investor details for Awaken Media
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Awaken Media
6 people are tracked at Awaken Media (4 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Susan Metenosky | Head Of Research & Social Media | Leadership |
Chris Parker | Founder | CEO | Leadership |
Amelia Morgan | Senior Account Director And Creative Lead | Leadership |
Veronica Gutierrez | General Manager | Leadership |
Anna Martel | Senior Account Manager | Team |
Derek Guerinoni | Campaign Manager | Team |
Complete people profiles for Awaken Media
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Awaken Media
Awaken Media has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Agnes Media.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of digital marketing, branding, SMM, and SEO services | agnes.media | Surry Hills, Australia | 2020 | Mar 2023 | β’β’β’β’ |
Complete acquisition details for Awaken Media
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Awaken Media
3 dated milestones of Awaken Media across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Awaken Media is founded.
- Acquisition Acquires Agnes Media.
- Exit Acquired by IREN.
Web traffic of Awaken Media
The website of Awaken Media (awaken.media) receives about 2.7K visits a month.
- Monthly visits2.7K
▲ 4.6% vs previous month
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Related news about Awaken Media
Complete news archive for Awaken Media
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Frequently Asked Questions about Awaken Media
Awaken Media was founded in 2014.
Awaken Media is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Awaken operates as a full-service independent media agency headquartered in Sydney, with global reach. It integrates strategy and creativity to deliver effective media, creative, production, social, and influencer services for clients. The agency emphasizes responsiveness, client-focused results, and has earned awards for its work in advertising and media sectors.
Awaken Media offers Media Services, Creative Services, Production Services, and Social Services.
Awaken Media has made 1 acquisition, including Agnes Media.
Awaken Media has 1 investor. Key investors include IREN.
Yes. Awaken Media was acquired by IREN in May 2026.

