About AWAL
AWAL is a company based in London (United Kingdom) founded in 1997 by Jonathan Quarmby, and was acquired by Sony Music in February 2021. It offers funding, playlisting, radio PR services for the artists. AWAL has completed 2 acquisitions, including In2une and OK Listen. Its chief executive, as recorded, is Lonny Olinick. Its website awal.com draws about 108 thousand monthly visits.
Company details
AWAL was founded in 1997 and is headquartered in London, United Kingdom. Operations focus on the music industry, where funding, playlisting, radio promotion, and public relations services are provided to artists. The company supports artist development through these targeted offerings, with its online presence maintained via awal.com. Key leadership includes founder Jonathan Quarmby and CEO Lonny Olinick.
- Investors
- Investments & AcquisitionsIn2une
& 1 more
- Acquired bySony Music
(Feb 2021)
Investors in AWAL
AWAL has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Sony Music.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| sonymusic.com |
Investor details for AWAL
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of AWAL
214 people are tracked at AWAL (69 in leadership, 3 in board & advisors, 142 in team).
| Name | Role | Group |
|---|---|---|
Jonathan Quarmby | Founder | Leadership |
Lonny Olinick | CEO | Leadership |
Jeannette Perez | President & COO | Leadership |
Paul Hitchman | President, AWAL | Leadership |
Kurtis Wesler | Chief Of Staff | Leadership |
Catrin Drabble | Chief Financial Officer | Leadership |
Marcus Gums | VP Sync GSA | Leadership |
Rani Hancock | Evp, US Head Of Creative | Leadership |
Laurent Hubert | Chief Executive Officer | Leadership |
Alison Donald | Head of Creative (Publishing and Records) | Leadership |
Amanda Tufeld | Sr. Director, Creative Services | Leadership |
Nuno Guerreiro | Chief Technology Officer | Leadership |
Lindsey Lanier | Vice President | Leadership |
Nestor Casonu | President, Kobalt Latin America | Leadership |
Johan Ekelund | Managing Director, Nordics | Leadership |
Simon Moor | Managing Director, APAC | Leadership |
Frederica Wong | Director, Kobalt Music Publishing Asia Pacific | Leadership |
Lisa Bergami | Vice President, Creative Synch | Leadership |
Barbara Lavickova | Executive Assistant To CTO & CPO | Leadership |
Katherine Loesch | Senior Director, Creative | Leadership |
194 more people are available in the full profile.
Complete people profiles for AWAL
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by AWAL
AWAL has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include In2une and OK Listen.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online music streaming platform and music store | oklisten.com | Mumbai, India | 2012 | Jun 2023 | •••• | |
Artist promotion and label services are offered by In2une. | in2unemusic.com | New York, United States | 2007 | Jun 2018 | •••• |
Complete acquisition details for AWAL
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Web traffic of AWAL
The website of AWAL (awal.com) receives about 108K visits a month and ranks #334,873 among all websites worldwide, #4,112 in Music.
- Monthly visits108K
▲ 8.9% vs previous month
- Unique visitors40.6K
per month
- Global rank#334,873
among all websites
- Category rank#4,112
Arts and Entertainment · Music
- Bounce rate38%
- Pages per visit3.0
- Average visit1 min 20 sec
- DevicesDesktop 47% · Mobile 53%
Websites whose visitors overlap most with AWAL. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
emubands.com | emubands.com | 100% | #317,301 | – | |
| dittomusic.com | 99% | 1.3M | #35,073 | View details | |
| tunecore.com | 91% | 2.3M | #18,054 | View details | |
indieisnotagenre.com | indieisnotagenre.com | 84% | #985,170 | – | |
solutions.finetunes.net | solutions.finetunes.net | 84% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 32 similar websites and full traffic analytics for AWAL
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 32 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Awal
Complete news archive for AWAL
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about AWAL
AWAL was founded in 1997.
AWAL is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Lonny Olinick is the CEO of AWAL, as recorded in our data.
AWAL was founded in 1997 and is headquartered in London, United Kingdom. Operations focus on the music industry, where funding, playlisting, radio promotion, and public relations services are provided to artists. The company supports artist development through these targeted offerings, with its online presence maintained via awal.com. Key leadership includes founder Jonathan Quarmby and CEO Lonny Olinick.
AWAL has 1 investor. Key investors include Sony Music.
Yes. AWAL was acquired by Sony Music in February 2021.
The website of AWAL receives about 108 thousand visits a month and ranks #334,873 among all websites worldwide.