AWL

Austin, United States Founded: 2005 • Age: 21 yrs Acquired By Genstar Capital
Home, auto, health, life, and Medicare insurance services are provided.
Request Access

About AWL

AWL is a company based in Austin (United States) founded in 2005 was acquired by Genstar Capital in June 2015.. The company has 130 employees as of December 31, 2020. AWL has completed 2 acquisitions, including InsuranceLeads.com and insuranceQuotes.com. AWL offers products and services including Insurance Connection Services and Lead Generation Services.

  • Headquarter Austin, United States
  • Employees 130 as on 31 Dec, 2020
  • Sectors
    Financial Services
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Awl, Inc
Operational Areas
Financial Services → Insurance & Risk Management
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
    $81.8 M (USD), Debt – Conventional

    Jun 01, 2015

  • Investors
  • Employee Count
    130

    as on Dec 31, 2020

  • Investments & Acquisitions
  • Acquired by
    Genstar Capital

    & 1 more

    (Jun 30, 2015)

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of AWL

AWL offers a comprehensive portfolio of products and services, including Insurance Connection Services and Lead Generation Services. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Consumers are linked with licensed agents for policy needs in areas like auto and health

Leads and calls are provided to agents on platforms like AWLiQ

People of AWL
Headcount 10000+
Employee Profiles 529
Board Members and Advisors 11
Employee Profiles
People
Samantha Miller
Media & Public Relations Manager
People
Paul Straw
Digital Processing Team Manager
People
Ray Murray
Global Revenue Officer - Enterprise & Government Pearson
People
Vrajesh Shah
Marketing Technology Analyst

Unlock access to complete

Board Members and Advisors
people
Sherry Coutu
Non-Executive Director
people
Graeme Pitkethly
Non-Executive Director
people
Sidney Taurel
Chair Emeritus
people
Lincoln Wallen
Non-Executive Director

Unlock access to complete

Funding Insights of AWL

  • Total Funding
  • Total Rounds 1
  • Last Round Debt – Conventional — $81.8M
  • First Round

    (01 Jun 2015)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2015 Amount Debt – Conventional - AWL Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in AWL

AWL has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include NewStar Financial, Genstar Capital and Great Hill Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
-
Founded Year Domain Location
Business acquisitions are targeted by the private equity firm.
Founded Year Domain Location
Financial services are provided by NewStar Financial in Boston.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by AWL

AWL has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include InsuranceLeads.com and insuranceQuotes.com. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Insurance leads are generated through an online platform for agents.
2000
Insurance quotes from multiple companies are compared online.
1976
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - AWL

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Awl Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of AWL

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Awl

Frequently Asked Questions about AWL

When was AWL founded?

AWL was founded in 2005 and raised its 1st funding round 10 years after it was founded.

Where is AWL located?

AWL is headquartered in Austin, United States. It is registered at Austin, Texas, United States.

Who is the current CEO of AWL?

Bill Daniel is the current CEO of AWL.

How many employees does AWL have?

As of Dec 31, 2020, the latest employee count at AWL is 130.

What does AWL do?

AWL was established in 2005 in Austin, United States, within the insurance sector. Services encompassing home, auto, health, life, and Medicare coverage are offered to clients. Operations are centered in the United States, with a focus on personal and supplemental insurance needs. The company is led by CEO Bill Daniel, ensuring structured management of its insurance portfolio.

What products or services does AWL offer?

AWL offers Insurance Connection Services and Lead Generation Services.

How many acquisitions has AWL made?

AWL has made 2 acquisitions, including InsuranceLeads.com, and insuranceQuotes.com.

Who are AWL's investors?

AWL has 3 investors. Key investors include NewStar Financial, Genstar Capital, and Great Hill Partners.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available