About AWL
AWL is a Financial Services company based in Austin (United States) founded in 2005, and was acquired by Genstar Capital in June 2015. Home, auto, health, life, and Medicare insurance services are provided. The company has 130 employees. AWL has completed 2 acquisitions, including InsuranceLeads.com and insuranceQuotes.com. Its chief executive, as recorded, is Bill Daniel. AWL offers products and services including Insurance Connection Services and Lead Generation Services. Its focus areas include Insurance Distribution and Diversified. Its legal entity is AWL, Inc.
Company details
AWL was established in 2005 in Austin, United States, within the insurance sector. Services encompassing home, auto, health, life, and Medicare coverage are offered to clients. Operations are centered in the United States, with a focus on personal and supplemental insurance needs. The company is led by CEO Bill Daniel, ensuring structured management of its insurance portfolio.
- Latest Funding Round$81.8M (USD), Debt – Conventional
Jun 2015
- InvestorsNewStar Financial
& 2 more
- Employee Count130
- Investments & AcquisitionsInsuranceLeads.com
& 1 more
- Acquired by
Products & Services of AWL
AWL offers a comprehensive portfolio of products and services, including Insurance Connection Services and Lead Generation Services.
Consumers are linked with licensed agents for policy needs in areas like auto and health
Leads and calls are provided to agents on platforms like AWLiQ
Funding Insights of AWL
- Total Rounds 1
- Last Round Debt – Conventional — $81.8M
- First Round $81.8M
(Jun 2015)
- Investors Count 1
All 1 funding rounds of AWL with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2015 | $81.8M | Debt – Conventional | – | – |
3 investors in total: 3 institutional.
Investors in AWL
AWL has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include NewStar Financial, Genstar Capital and Great Hill Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| gencap.com | ||||
Business acquisitions are targeted by the private equity firm. | greathillpartners.com | Boston, United States | ||
Financial services are provided by NewStar Financial in Boston. | 2004 | newstarfin.com | Boston, United States |
Investor details for AWL
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of AWL
541 people are tracked at AWL (184 in leadership, 11 in board & advisors, 346 in team); the tracked headcount is 130.
| Name | Role | Group |
|---|---|---|
Bill Daniel | CEO | Leadership |
Claire Riddle | Vice President, Marketing And Customer Engagement | Leadership |
Barry Sullivan | Head Of Finance - AP And GED | Leadership |
Krista Mansbach | Product Director, Business And IT | Leadership |
Kira Sconion | Vice President Of Product Management (curriculum) | Leadership |
Dave Treat | CTO | Leadership |
Gail M Meyer | Executive Assistant To CMO & Co-president Direct-to-consumer | Leadership |
Christine Chea | Director, Product K12 | Leadership |
Jo Ostlund | Director Of Strategic Marketing | Leadership |
Tracy Kelliher | Head Of Workplace- Americas | Leadership |
Naseem Tuffaha | Chief Business Officer | Leadership |
Tisha Alie | Senior Director Of Operations | Leadership |
Patrick Worden | Director, Digital Marketing & Customer Analytics | Leadership |
Kara Flanagan | Senior Program Manager, Pearson Skilling Partner Program | Leadership |
Kimberli Smith | Director Of Curriculum Development | Leadership |
Michelle Murphy | Director, Marketing - U.s. Students & Canada | Leadership |
Rafael Guerra | Head Of Product Analytics | Leadership |
Lattelle Solomon Reaves | Director, Employee Experience | Leadership |
Linda Currie | Chief Of Staff - Pearson Workforce Skills | Leadership |
Steve Jacoby | Senior Director, Curriculum Product Management | Leadership |
521 more people are available in the full profile.
Complete people profiles for AWL
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by AWL
AWL has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include InsuranceLeads.com and insuranceQuotes.com.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Insurance quotes from multiple companies are compared online. | insurancequotes.com | Denver, United States | 1976 | Nov 2015 | $165M | |
Insurance leads are generated through an online platform for agents. | insuranceleads.com | Austin, United States | 2000 | Feb 2011 | •••• |
Complete acquisition details for AWL
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of AWL
6 dated milestones of AWL across 10 years, from founding to its latest funding, stage changes and deals.
- Founded AWL is founded.
- Acquisition Acquires InsuranceLeads.com.
- Exit Acquired by Great Hill Partners.
- Funding First funding round of $81.8M.
- Exit Acquired by Genstar Capital.
- Acquisition Acquires insuranceQuotes.com.
Web traffic of AWL
The website of AWL (awl.com) receives about 9.5K visits a month.
- Monthly visits9.5K
▲ 16.4% vs previous month
Websites whose visitors overlap most with AWL. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
cs.wustl.edu | cs.wustl.edu | 100% | – | ||
| matterandform.net | 70% | 5K | #3,882,519 | View details | |
| google.com | 65% | 85.8B | #1 | View details | |
google.co.kr | google.co.kr | 52% | – |
Top companies in Insurance & Risk Management
3 companies that operate in the same segment as AWL (Insurance & Risk Management) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Investment advisory, insurance distribution, and risk management services are provided. | 1998 | Chicago, Illinois, United States | USD 1.6 B | |||
Financial institution offering insurance & transaction services | 1847 | Jacksonville, United States | USD 500 M | USD 14.51 B | 23,530 | |
Integrated healthcare services and coverage are provided nationwide. | 1945 | United States |
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Frequently Asked Questions about AWL
AWL was founded in 2005 and raised its 1st funding round 10 years after it was founded.
AWL is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Bill Daniel is the CEO of AWL, as recorded in our data.
AWL has 130 employees.
AWL was established in 2005 in Austin, United States, within the insurance sector. Services encompassing home, auto, health, life, and Medicare coverage are offered to clients. Operations are centered in the United States, with a focus on personal and supplemental insurance needs. The company is led by CEO Bill Daniel, ensuring structured management of its insurance portfolio.
AWL offers Insurance Connection Services and Lead Generation Services.
AWL has made 2 acquisitions, including InsuranceLeads.com, and insuranceQuotes.com.
AWL has 3 investors. Key investors include NewStar Financial, Genstar Capital, and Great Hill Partners.
AWL operates through Awl, Inc.
Yes. AWL was acquired by Genstar Capital in June 2015.