About Axis Direct
Axis Direct is a Technology company based in Mumbai (India) founded in 2006. AI-based platform for investments in stocks, mutual funds, commodities, and equity. The company has 102,749 employees. Its chief executive, as recorded, is Pranav Haridasan. Its website axisdirect.in draws about 679 thousand monthly visits. Its Indian entity Axis Securities Limited reported revenue of ₹1,144 Cr. Axis Direct offers products and services including Trading Platform, Demat Account, and Mutual Fund Services. Its focus areas include FinTech, Investment Tech, Online Trading Platforms and Stocks. Similar companies include Groww, Angel One and Upstox; 3 of its 3 listed similar companies have raised funding.
Company details
Axis Direct was established in 2006 in Mumbai, India, as an AI-driven platform in the financial services sector. Investments in stocks, derivatives, mutual funds, systematic investment plans, and commodities are facilitated through a unified interface. Operations focus on providing access to diverse asset classes for users across India, with equity and related products integrated into the core offerings.
- Headquarters Mumbai, India
- Employees 102,749
- SectorsTechnology
- Website category Finance · Investing
- Website simplehai.axisdirect.in
- Social LinkedIn X Facebook
- Legal Name Axis Securities Limited
- Date of Incorporation 21 Jul, 2006
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹1,144 Cr
FY 2024 · +58% YoY
- Net Profit₹301 Cr
FY 2024 · 27% margin
- EBITDA₹657 Cr
FY 2024 · 58% margin
- Employee Count102,749
Associated legal entities of Axis Direct
Axis Direct is associated with 2 registered companies on The Company Check; the primary company is Axis Securities Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Axis Securities Limited CIN U74992MH2006PLC163204 | Active | 21 Jul 2006 | Mumbai, Maharashtra | ₹1,144 Cr | 2,238 | 10 | View details |
| Axis Bank Limited Listed CIN L65110GJ1993PLC020769 | Active | 03 Dec 1993 | Ahmedabad, Gujarat | ₹117,811 Cr | 93,874 | 16 | View details |
Products & Services of Axis Direct
Axis Direct offers a comprehensive portfolio of products and services, including Trading Platform, Demat Account, and Mutual Fund Services.
Enables buying and selling of equities and derivatives.
Facilitates electronic storage and management of securities.
Allows investment in various mutual fund schemes online.
Apps and channels of Axis Direct
Axis Direct publishes 2 mobile apps with over 500K+ downloads.
Board of directors of Axis Securities Limited (Axis Direct)
Axis Securities Limited is the primary company behind Axis Direct. The boards of the 2 registered companies of Axis Direct currently have 20 directors; the longest-serving is Girish Srikrishna Paranjpe, appointed in 2018. 86 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Girish Srikrishna Paranjpe DIN 02172725 | Director | 02 Nov 2018 | 8 yrs | Axis Bank Limited |
| Amitabh Chaudhry DIN 00531120 | Managing Director | 01 Jan 2019 | 7 yrs 10 mo | Axis Bank Limited |
| Bhumika Batra DIN 03502004 | Director | 23 Jul 2019 | 7 yrs 3 mo | Axis Securities Limited |
| Meena Ganesh DIN 00528252 | Director | 01 Aug 2020 | 6 yrs 3 mo | Axis Bank Limited |
| Padmanabhan Gopalaraman DIN 07130908 | Director | 28 Oct 2020 | 6 yrs | Axis Bank Limited |
| Jagdish Saksena Deepak DIN 02194470 | Director | 01 Jun 2021 | 5 yrs 5 mo | Axis Securities Limited |
| Prasad Parameswaranpillai Naga DIN 07430506 | Director | 20 Oct 2022 | 4 yrs | Axis Bank Limited |
| Seshabhadrasrinivasa Mallikarjunarao Chamarty DIN 07667641 | Director | 01 Feb 2023 | 3 yrs 9 mo | Axis Bank Limited |
| Pranav Haridasan DIN 02733184 | Managing Director | 15 Apr 2023 | 3 yrs 6 mo | Axis Securities Limited |
| Subramanian Nurani Vishwanathan DIN 09568559 | Director | 30 May 2023 | 3 yrs 5 mo | Axis Bank Limited |
| Subrat Mohanty DIN 08679444 | Whole-time director | 17 Aug 2023 | 3 yrs 2 mo | Axis Bank Limited, Axis Securities Limited |
| Pranam Wahi DIN 00031914 | Director | 15 Feb 2024 | 2 yrs 8 mo | Axis Bank Limited |
| Munish Sharda DIN 06796060 | Whole-time director | 27 Feb 2024 | 2 yrs 8 mo | Axis Bank Limited |
| Kumar Raghu DIN 02017510 | Director | 20 Mar 2024 | 2 yrs 7 mo | Axis Securities Limited |
| Kersi Jamshed Tavadia DIN 03277765 | Director | 03 Sep 2024 | 2 yrs 2 mo | Axis Securities Limited |
| Neeraj Gambhir DIN 00257375 | Whole-time director | 20 Oct 2025 | 1 yr | Axis Bank Limited |
| Malavika Ramanathan Harita DIN 09005600 | Director | 18 Dec 2025 | 10 mo | Axis Bank Limited |
| Selven James Rodrigo DIN 11701049 | Whole-time director | 10 Jun 2026 | 5 mo | Axis Securities Limited |
| Sesha Giridhar Kuppili DIN 11849889 | Additional Director | 14 Aug 2026 | 2 mo | Axis Bank Limited |
| Arvind Subramanian DIN 02551935 | Additional Director | 23 Sep 2026 | 1 mo | Axis Bank Limited |
People of Axis Direct
1 people are tracked at Axis Direct (1 in leadership); the tracked headcount is 102,749.
| Name | Role | Group |
|---|---|---|
| CEO | Leadership |
Complete people profiles for Axis Direct
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Financials of Axis Direct
Figures of Axis Securities Limited, the primary company behind Axis Direct, for FY 2024. Revenue was ₹1,144 Cr (+58% year on year). Net profit was ₹301 Cr (27% margin). EBITDA was ₹657 Cr (58% margin). Revenue has grown at a compounded annual rate of +39% over three years and +42% over five years.
- ₹1,144 CrRevenue · FY 2024 · +58% YoY
- ₹301 CrNet profit · 27% margin
- ₹657 CrEBITDA · 58% margin
- ₹151 CrPaid-up capital
- 2,238Employees (provident fund records)
- +39%Revenue CAGR, 3 years
- +42%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Axis Securities Limited are on its company page.
Detailed financial statements for Axis Direct
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Similar companies to Axis Direct
Axis Direct has 3 listed similar companies in our database, 3 of them funded. They include Groww, Angel One and Upstox.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| groww.in | 2016 | Bengaluru, India | $595.76M | 933 | An online platform for investments and trading services is offered. | |
| angelone.in | 1996 | Mumbai, India | $38.41M | 2,974 | App-based brokerage stock trading platform | |
| upstox.com | 2009 | Mumbai, India | $219.86M | 582 | Tech-driven trading platform is offered for low-cost brokerage services. |
Detailed similar companies of Axis Direct
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Web traffic of Axis Direct
The website of Axis Direct (axisdirect.in) receives about 678.8K visits a month and ranks #65,648 among all websites worldwide, #4,140 in Investing.
- Monthly visits678.8K
▲ 22.6% vs previous month
- Unique visitors133.8K
per month
- Global rank#65,648
among all websites
- Category rank#4,140
Finance · Investing
- Bounce rate35%
- Pages per visit7.5
- Average visit6 min 02 sec
- DevicesDesktop 45% · Mobile 55%
Websites whose visitors overlap most with Axis Direct. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
trade.indiabulls.com | trade.indiabulls.com | 100% | – | ||
| hdfcsec.com | 97% | 2.4M | #18,771 | View details | |
| cnbctv18.com | 96% | 12.6M | #6,921 | View details | |
| icicidirect.com | 92% | 9.2M | #4,273 | View details | |
moneycontrol.com | moneycontrol.com | 91% | #489 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Axis Direct
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Top companies in Investment & Financial Technology
2 companies that operate in the same segment as Axis Direct (Investment & Financial Technology) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based brokerage stock trading platform | 1996 | Mumbai, Maharashtra, India | USD 38.41 M | USD 549.14 M | 3,823 | |
Smart investment portfolios are offered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 121.05 M | USD 635.51 K | 231 |
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Related news about Axis Direct
Complete news archive for Axis Direct
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Frequently Asked Questions about Axis Direct
Axis Direct was founded in 2006.
Axis Direct is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Pranav Haridasan is the CEO of Axis Direct, as recorded in our data.
Axis Direct has 102,749 employees.
The primary company behind Axis Direct, Axis Securities Limited, reported revenue of ₹1,144 Cr for FY 2024, up 58% year on year.
Axis Direct was established in 2006 in Mumbai, India, as an AI-driven platform in the financial services sector. Investments in stocks, derivatives, mutual funds, systematic investment plans, and commodities are facilitated through a unified interface. Operations focus on providing access to diverse asset classes for users across India, with equity and related products integrated into the core offerings.
Axis Direct offers Trading Platform, Demat Account, and Mutual Fund Services.
Axis Direct is associated with 2 legal entities: Axis Securities Limited, Axis Bank Limited.
The legal entities of Axis Direct currently have 24 directors, including Padmanabhan Gopalaraman, Girish Srikrishna Paranjpe, Amitabh Chaudhry and others.
Yes. Axis Direct publishes Axis Direct RING (Old) and 1 more app, with over 500,000 downloads.
The website of Axis Direct receives about 679 thousand visits a month and ranks #65,648 among all websites worldwide.