About Azets
Azets is a Business Services company based in London (United Kingdom) founded in 2016, and was acquired by Wbg in October 2024. Online accounting, tax, and audit management services for small businesses. The company has 14 employees. Azets has completed 11 acquisitions, including Garbutt + Elliott, Gorilla Accounting and Inspire Accountants. Its chief executive, as recorded, is Chris Horne. Its website azets.com draws about 214 thousand monthly visits. Azets offers products and services including Business Advisory and Accounting Services. Its focus areas include Management Consulting Services, Horizontal, HR Services and Payroll Management. Its competitors include Catapult Network, Analysys Mason and PwC; 1 of its 3 listed competitors has raised funding.
Company details
Azets was founded in 2016 and is headquartered in London, United Kingdom. Operations focus on the accounting and financial services sector, where online platforms are utilized for managing accounting, payroll, taxation, and audit needs of small businesses. Additional services encompass business advisory, technology support, assurance, and advisory solutions to address operational requirements.
- Headquarters London, United Kingdom
- Employees 14
- Stage Acquired
- SectorsBusiness Services
- Emailβ’β’β’β’β’β’β’β’
- Website azets.com/en
- Social LinkedIn X Facebook
- Acquired by Wbg (Oct 2024)
- InvestorsHg
& 4 more
- Employee Count14
- Investments & AcquisitionsGarbutt + Elliott
& 10 more
- Acquired byWbg
(Oct 2024)
Products & Services of Azets
Azets offers a comprehensive portfolio of products and services, including Business Advisory and Accounting Services.
Services to solve business problems and deliver outcomes for clients
Outsourced accounting solutions for business growth and operations
Funding Insights of Azets
- Total Rounds 4
- Investors Count 4
All 4 funding rounds of Azets with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2023 | Private Equity Round | β | PAI Partners | β | |
| Jun 2018 | $49,620 | Grant | β | β | |
| Nov 2017 | Debt – Conventional | β | β | ||
| Oct 2016 | Seed | β | Hg | β |
5 investors in total: 5 institutional.
Investors in Azets
Azets has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Hg, Northleaf and European Union.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments in market-leading companies across global sectors. | paipartners.com | |||
Private fund focused on equity, secondary market, fund of funds, and multiple investments | 2009 | northleafcapital.com | Toronto, Canada | |
Private equity investments in Europe are managed by Hg. | 1990 | hgcapital.com | London, United Kingdom | |
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium | |
Specialist accountancy services are provided by Wbg for various sectors. | wbg.co.uk | Glasgow, United Kingdom |
Investor details for Azets
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
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Verified entity values are shown only after access is granted.
People of Azets
370 people are tracked at Azets (186 in leadership, 2 in board & advisors, 182 in team); the tracked headcount is 14.
| Name | Role | Group |
|---|---|---|
Colin Baterip | Owner & Managing Director | Leadership |
Chris Horne | CEO | Leadership |
Simon Hopkin | Partner | Leadership |
Dawn Marriott | CEO | Leadership |
Peter Gallanagh | CEO | Leadership |
Matthew Johns | Associate Director | Leadership |
Natasha Hill | Associate Director | Leadership |
Neil Hughes | CEO, Ireland | Leadership |
Torstein Hauge | Head Of Finance & Business Management Team | Leadership |
Ditte Munk-Bierre | Head Of People & Culture | Leadership |
Matthew Allan | Director | Leadership |
Nick Parrett | Regional Managing Director | Leadership |
Ella Varcoe | Group M&a Associate Director | Leadership |
Jeremy Fearnley | Group Head, Mergers & Acquisitions | Leadership |
William Payne | CEO, South East England | Leadership |
David Owens | CEO, South West England & Wales | Leadership |
Arne Dahl | Head Of International Department | Leadership |
Jukka Väisänen | Director Of Technology | Leadership |
Grant Saunders McIppdip | Service Development Director | Leadership |
Jesper Balsby | Director, Business Development | Leadership |
350 more people are available in the full profile.
Complete people profiles for Azets
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Azets
Azets has strategically engaged in corporate development activities, having acquired 11 companies. Notable acquisitions include Garbutt + Elliott, Gorilla Accounting and Inspire Accountants.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Temporary and permanent horticultural staffing solutions are supplied to clients. | wildesplanthire.co.uk | United Kingdom | 0 | Dec 2024 | β’β’β’β’ | |
Accounting, tax, audit, and wealth management services are provided. | milnecraig.co.uk | United Kingdom | 0 | Aug 2024 | β’β’β’β’ | |
Auditing, tax, legal, assurance, and consulting services are provided. | rsmuk.com | London, United Kingdom | 1988 | Apr 2024 | β’β’β’β’ | |
Provider of accounting services | gorillaaccounting.com | Bolton, United Kingdom | 2015 | Jun 2023 | β’β’β’β’ | |
Provider of tax, payroll, audit & assurance, financial planning, and accounting services | naylorwintersgill.com | Bradford, United Kingdom | 1917 | Apr 2023 | β’β’β’β’ | |
Provider of healthcare consulting services | sandisons.net | Blandford Forum, United Kingdom | 2004 | Aug 2022 | β’β’β’β’ | |
Business accounting, advisory, and audit & assurance services are provided. | taitwalker.co.uk | Morpeth, United Kingdom | 1937 | Apr 2022 | $16.23M | |
Accounting, auditing, payroll, tax, and business services are provided. | inspireaccountants.co.uk | United Kingdom | 2008 | Mar 2022 | β’β’β’β’ | |
Financial advisory services with strategic thinking are provided to clients. | garbutt-elliott.co.uk | York, United Kingdom | 1896 | Dec 2021 | β’β’β’β’ | |
Accounting and advisory services are offered to UK businesses. | roffeswayne.com | Godalming, United Kingdom | 1935 | Mar 2021 | β’β’β’β’ |
Complete acquisition details for Azets
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Azets
14 dated milestones of Azets across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Azets is founded.
- Funding First funding round.
- Acquisition Acquires Roffe Swayne.
- Acquisition Acquires Garbutt + Elliott.
- Acquisition Acquires Inspire Accountants.
- Acquisition Acquires Tait Walker.
- Acquisition Acquires Sandisons.
- Acquisition Acquires Naylor Wintersgill.
- Funding Latest funding round, Private Equity Round,.
- Acquisition Acquires Gorilla Accounting.
- Acquisition Acquires RSM UK.
- Acquisition Acquires Milnecraig.
- Exit Acquired by Wbg.
- Acquisition Acquires Wildesplanthire.
Competitors of Azets
Azets has 3 listed competitors in our database, 1 of them funded. They include Catapult Network, Analysys Mason and PwC.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| catapult.org.uk | 2013 | London, United Kingdom | 377 | Advanced manufacturing and cell therapy research services are provided. | ||
| analysysmason.com | 1985 | London, United Kingdom | $21.58M | 401 | Global leaders in TMT management consulting. | |
| pwc.com | 1854 | London, United Kingdom | 206 | Financial audit, consulting, assurance, and tax services are provided. |
Detailed competitors of Azets
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Azets
The website of Azets (azets.com) receives about 213.8K visits a month.
- Monthly visits213.8K
▲ 4% vs previous month
Websites whose visitors overlap most with Azets. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| dinero.dk | 100% | 581.1K | #48,075 | View details | |
| linkedin.com | 86% | 1.9B | #18 | View details | |
| facebook.com | 84% | 12.1B | #3 | View details | |
| reddit.com | 81% | 4.4B | #9 | View details | |
| google.com | 77% | 85.8B | #1 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 10 similar websites and full traffic analytics for Azets
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- 10 similar websites
- Audience overlap
- Engagement analytics
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Related news about Azets
Complete news archive for Azets
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Frequently Asked Questions about Azets
Azets was founded in 2016.
Azets is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Chris Horne is the CEO of Azets, as recorded in our data.
Azets has 14 employees.
Azets was founded in 2016 and is headquartered in London, United Kingdom. Operations focus on the accounting and financial services sector, where online platforms are utilized for managing accounting, payroll, taxation, and audit needs of small businesses. Additional services encompass business advisory, technology support, assurance, and advisory solutions to address operational requirements.
Azets's top competitors include Analysys Mason, Catapult Network and PwC.
Azets offers Business Advisory and Accounting Services.
Azets has made 11 acquisitions, including Garbutt + Elliott, Gorilla Accounting, and Inspire Accountants.
Azets has 5 investors. Key investors include Hg, Northleaf, European Union, PAI Partners, and Wbg.
Yes. Azets was acquired by Wbg in October 2024.
The website of Azets receives about 214 thousand visits a month.

