About Baby Bunting
Baby Bunting is a publicly listed company based in Melbourne (Australia) founded in 1979. Multi-category baby products are retailed through stores and online channels. The company has 1,560 employees. Its chief executive, as recorded, is Matt Spencer. Its website babybunting.com.au draws about 3.1 million monthly visits. Its focus areas include Consumer Goods, Baby & Kids Products and Multi-Category.
Company details
Baby Bunting is a retailer of multi-category baby products. The company offers prams, strollers, car seats, furniture, clothing, cots and more. The company offers products from the brands such as Bugaboo, Silvercross, Steelcraft, Britax Safe n Sound, Maxi Cosi and more. Baby Bunting sells its products through the network of its own store, online and by phone. It also offers services such as gift registry, click collect, accredited car seat fittings and more.
- Headquarters Melbourne, Australia
- Employees 1,560
- Stage Public
- SectorsConsumer
- Website category Lifestyle · Childcare
- Website babybunting.com.au
- Social LinkedIn X
- Legal Name Baby Bunting Group Limited
- Annual Revenue$382.96 M (USD)6.54as on Jun 30, 2026
- Net Profit$7.72 M (USD)17.49as on Jun 30, 2026
- EBITDA$49 M (USD)13.94as on Jun 30, 2026
- Investors
- Employee Count1,560
Funding Insights of Baby Bunting
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Baby Bunting with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2024 | Post-IPO | – | – |
1 investors in total: 1 institutional.
Investors in Baby Bunting
Baby Bunting has secured backing from 1 investor. Prominent investors backing the company include HMC Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Alternative assets are managed by HMC Capital in Australia. | 2016 | hmccapital.com.au | Sydney, Australia |
Investor details for Baby Bunting
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People of Baby Bunting
5 people are tracked at Baby Bunting (4 in leadership, 1 in team); the tracked headcount is 1,560.
| Name | Role | Group |
|---|---|---|
Matt Spencer | CEO | Leadership |
Ross Balasis | Head Of Quality And Compliance | Leadership |
Angela Steiner | Head Of Learning And Capability | Leadership |
Allison Kraemer | Head International Logistics & Online Fulfilment | Leadership |
Nadine Incoll | Program Manager - Advanced Order Management | Team |
Complete people profiles for Baby Bunting
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IPO & Listings of Baby Bunting
Baby Bunting is a publicly listed company on the ASX with ticker symbol BBN in Australia, operating in the Retail trade sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date14 Oct 2015
- Listed onASX: BBN
- Listed entityBABY BUNTING GROUP LIMITED
- Exchange sectorRetail trade
- ISINAU000000BBN2
- Share price1.10 AUD (-3.08% on the day) · 2026-10-14
- Market capitalisation155,317,828.00 AUD
- Price to earnings14.0
- EPS (diluted, trailing year)0.08 AUD
- Volume (last session)391,483
Financials of Baby Bunting
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2026 | 556.0M AUD | 11.2M AUD | 71.2M AUD |
| 2025 | 521.9M AUD | 9.5M AUD | 62.4M AUD |
| 2024 | 498.4M AUD | 1.7M AUD | 52.9M AUD |
| 2023 | 524.3M AUD | 9.8M AUD | 65.2M AUD |
| 2022 | 507.3M AUD | 19.5M AUD | 71.7M AUD |
Detailed financial statements for Baby Bunting
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Timeline of Baby Bunting
3 dated milestones of Baby Bunting across 45 years, from founding to its latest funding, stage changes and deals.
- Founded Baby Bunting is founded.
- IPO Lists on the stock exchange (IPO).
- Funding First funding round.
Web traffic of Baby Bunting
The website of Baby Bunting (babybunting.com.au) receives about 3.1M visits a month and ranks #17,784 among all websites worldwide, #820 in Childcare.
- Monthly visits3.1M
▲ 10.9% vs previous month
- Unique visitors933.7K
per month
- Global rank#17,784
among all websites
- Category rank#820
Lifestyle · Childcare
- Bounce rate44%
- Pages per visit4.4
- Average visit3 min 48 sec
- DevicesDesktop 13% · Mobile 87%
Websites whose visitors overlap most with Baby Bunting. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
babykingdom.com.au | babykingdom.com.au | 100% | #165,893 | – | |
| babyvillage.com.au | 89% | 284.6K | #167,999 | View details | |
maxi-cosi.com.au | maxi-cosi.com.au | 70% | #346,538 | – | |
thememo.com.au | thememo.com.au | 67% | #195,856 | – | |
| purebaby.com.au | 64% | #153,762 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Baby Bunting
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Related news about Baby Bunting
Complete news archive for Baby Bunting
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Frequently Asked Questions about Baby Bunting
Baby Bunting was founded in 1979 and raised its 1st funding round 45 years after it was founded.
Baby Bunting is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.
Matt Spencer is the CEO of Baby Bunting, as recorded in our data.
Baby Bunting has 1,560 employees.
Annual revenue of Baby Bunting is $382.96M as on Jun 30, 2026.
Baby Bunting is a retailer of multi-category baby products. The company offers prams, strollers, car seats, furniture, clothing, cots and more. The company offers products from the brands such as Bugaboo, Silvercross, Steelcraft, Britax Safe n Sound, Maxi Cosi and more. Baby Bunting sells its products through the network of its own store, online and by phone. It also offers services such as gift registry, click collect, accredited car seat fittings and more.
Yes, Baby Bunting is publicly traded on ASX under the ticker symbol BBN.
Baby Bunting has 1 investor. Key investors include HMC Capital.
The website of Baby Bunting receives about 3.1 million visits a month and ranks #17,784 among all websites worldwide.