Baby Tula

San Diego, United States Founded: 2009 • Age: 17 yrs Acquired By Ergobaby
Online brand of baby carriers and slings for mothers

About Baby Tula

Baby Tula is a Consumer company based in San Diego (United States) founded in 2009, and was acquired by Ergobaby in May 2016. Online brand of baby carriers and slings for mothers. Its website babytula.com draws about 136 thousand monthly visits. Baby Tula offers products and services including Baby Carriers and Stretchy Baby Wrap. Its focus areas include Retail, Mom & Baby Care, Commerce and Gear. Its competitors include Colugo, Bitybean and Mamapod; 2 of its 3 listed competitors have raised funding.

Company details

Baby Tula was established in 2009 in San Diego, United States, as an online retailer in the baby products sector. Ergonomic canvas carriers, woven wraps, ring slings, infant inserts, blankets, and accessories such as seat extenders and waist buckles are offered for mothers. Products are made from 100 cotton canvas and provided in sizes ranging from 2 to 7. Operations focus on direct-to-consumer sales through the companys domain.

  • Headquarters San Diego, United States
  • Stage Acquired
  • Sectors
    Consumer
  • Email
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  • Phone
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  • Website babytula.com
  • Social LinkedIn X Facebook Instagram YouTube
  • Acquired by Ergobaby (May 2016)
Key Metrics

Products & Services of Baby Tula

Baby Tula offers a comprehensive portfolio of products and services, including Baby Carriers and Stretchy Baby Wrap.

Baby Carriers
Baby Products

Ergonomic carriers for secure and comfortable babywearing.

Stretchy Baby Wrap
Baby Accessories

Wrap for hands-free infant carrying and support.

Apps and channels of Baby Tula

its YouTube channel Baby Tula has 6.48K subscribers.

Baby Tula
YouTube 6.48K subscribers Autos & Vehicles
Open channel

Investors in Baby Tula

Baby Tula has secured backing from 1 investor. Prominent investors backing the company include Ergobaby.

All
InvestorDescriptionFounded YearDomainLocation
Baby carriers and accessories are designed and manufactured by Ergobaby.
2003ergobaby.comLos Angeles, United States
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Investor details for Baby Tula

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  • Round participation
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People of Baby Tula

2 people are tracked at Baby Tula (1 in leadership, 1 in team).

NameRoleGroup
Ula Tuszewicka
Founder and PresidentLeadership
Sarah R.
Senior Manager, Customer CareTeam
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Complete people profiles for Baby Tula

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

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  • Team structure
  • Board tenure
  • Professional contacts

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Timeline of Baby Tula

2 dated milestones of Baby Tula across 7 years, from founding to its latest funding, stage changes and deals.

  1. Founded Baby Tula is founded.
  2. Exit Acquired by Ergobaby.

Competitors of Baby Tula

Baby Tula has 3 listed competitors in our database, 2 of them funded. They include Colugo, Bitybean and Mamapod.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
colugo.com2017Bellevue, United States$5.29M
Baby gear is provided by Colugo via an internet-first approach.
bitybean.com2012Charlotte, United States$20,000
Internet-first brand offering baby carriers
mamapod.com2005Campbell, United States
Offers a direct-to-consumer brand specializing in baby carriers.
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Detailed competitors of Baby Tula

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of Baby Tula

The website of Baby Tula (babytula.com) receives about 135.9K visits a month.

  • Monthly visits
    135.9K

    ▼ 1.7% vs previous month

Similar websites

Websites whose visitors overlap most with Baby Tula. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
lovetobenatural.co.uk
lovetobenatural.co.uk
100%
#1,644,521–
ergobaby.com
90%
384.7K#124,081View details
boba.com
boba.com
89%
#643,057–
babybjorn.com
babybjorn.com
84%
#188,781–
ergobaby.ca
ergobaby.ca
80%
#390,561–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 40 similar websites and full traffic analytics for Baby Tula

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 40 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Top companies in Beauty & Personal Care Products

3 companies that operate in the same segment as Baby Tula (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
3M is recognized as a global leader in industrial innovation.
1902United StatesUSD 24.95 B74
Provider of FMCG conglomerate products
1837United StatesUSD 457.23 M923
Subscription-based men's grooming products are provided by Harry's.
2012New York, New York, United StatesUSD 755.88 M431
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Frequently Asked Questions about Baby Tula

Baby Tula was founded in 2009.

Baby Tula is headquartered in San Diego, United States. It is registered at San Diego, California, United States.

Baby Tula was established in 2009 in San Diego, United States, as an online retailer in the baby products sector. Ergonomic canvas carriers, woven wraps, ring slings, infant inserts, blankets, and accessories such as seat extenders and waist buckles are offered for mothers. Products are made from 100 cotton canvas and provided in sizes ranging from 2 to 7. Operations focus on direct-to-consumer sales through the companys domain.

Baby Tula's top competitors include Colugo, Bitybean and Mamapod.

Baby Tula offers Baby Carriers and Stretchy Baby Wrap.

Baby Tula has 1 investor. Key investors include Ergobaby.

Yes. Baby Tula was acquired by Ergobaby in May 2016.

The website of Baby Tula receives about 136 thousand visits a month.

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