About BabySam
BabySam is a Retail company based in Rødovre (Denmark) founded in 1973, and was acquired by AAC Capital in February 2008. Beer and non-alcoholic beverages are manufactured by BabySam. Its website babysam.dk draws about 645 thousand monthly visits. Its focus areas include Consumer Goods, Retail Chains, Baby & Kids Products and Second-hand Goods.
Company details
BabySam was founded in 1973 in Rodovre, Denmark, where operations focus on the production of beer and soft drinks. A range of products is offered, alongside sustainability efforts such as water conservation, energy efficiency, and circular packaging. Responsible consumption is emphasized, and local entrepreneurship is supported. Channels for customer inquiries, complaints, and data privacy issues are maintained.
- Headquarters Rødovre, Denmark
- Stage Acquired
- SectorsRetail
- Website category Home and Garden
- Email••••••••
- Website babysam.dk
- Social LinkedIn X Facebook
- Acquired by AAC Capital (Feb 2008)
- InvestorsAAC Capital
& 1 more
- Acquired byAAC Capital
(Feb 2008)
Investors in BabySam
BabySam has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include AAC Capital and Polaris Private Equity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Buyouts are targeted by this private equity firm in investments. | aaccapital.com | Amsterdam, Netherlands | ||
| polarisequity.dk |
Investor details for BabySam
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of BabySam
8 people are tracked at BabySam (5 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Kenneth Willenbrack Nørgaard | CEO | Leadership |
Søren Tarp | Head Of Finance | Leadership |
Jesper Ifversen | Chief Digital Officer | Leadership |
Mari-Louise Neergard Paustian | Head Of Ecommerce | Leadership |
Anders Thygesen | CFO | Leadership |
Andreas Knudsen | Controller | Team |
Camilla Warming | E-commerce | Team |
Carina Bagh Hye Nissen | Category Manager | Team |
Complete people profiles for BabySam
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of BabySam
2 dated milestones of BabySam across 35 years, from founding to its latest funding, stage changes and deals.
- Founded BabySam is founded.
- Exit Acquired by AAC Capital.
Web traffic of BabySam
The website of BabySam (babysam.dk) receives about 645.2K visits a month and ranks #81,189 among all websites worldwide, #1,017 in Home and Garden.
- Monthly visits645.2K
▲ 15.4% vs previous month
- Unique visitors181.4K
per month
- Global rank#81,189
among all websites
- Category rank#1,017
Home and Garden · Home and Garden
- Bounce rate51%
- Pages per visit4.1
- Average visit4 min 16 sec
- DevicesDesktop 11% · Mobile 89%
Websites whose visitors overlap most with BabySam. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
jollyroom.dk | jollyroom.dk | 100% | #69,186 | – | |
jysk.dk | jysk.dk | 64% | #15,244 | – | |
| pixizoo.dk | 63% | 44.1K | #1,020,900 | View details | |
harald-nyborg.dk | harald-nyborg.dk | 60% | #12,717 | – | |
illumsbolighus.dk | illumsbolighus.dk | 59% | #157,988 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for BabySam
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Frequently Asked Questions about BabySam
BabySam was founded in 1973.
BabySam is headquartered in Rødovre, Denmark.
BabySam was founded in 1973 in Rodovre, Denmark, where operations focus on the production of beer and soft drinks. A range of products is offered, alongside sustainability efforts such as water conservation, energy efficiency, and circular packaging. Responsible consumption is emphasized, and local entrepreneurship is supported. Channels for customer inquiries, complaints, and data privacy issues are maintained.
BabySam has 2 investors. Key investors include AAC Capital, and Polaris Private Equity.
Yes. BabySam was acquired by AAC Capital in February 2008.
The website of BabySam receives about 645 thousand visits a month and ranks #81,189 among all websites worldwide.