About Back in Action
Back in Action is a Retail company based in Amersham (United Kingdom) founded in 1987 by David Newbound, and was acquired by Sano Physiotherapy in March 2023. Back in Action is focused on ergonomic back pain solutions. It operates on a Direct-to-Consumer (D2C) and Reseller / Distribution model. Its website backinaction.co.uk draws about 31 thousand monthly visits. Back in Action offers products and services including Ergonomic Chairs, The Mobiliser, Stressless Recliners, and Ergonomic Mattresses. Its focus areas include Healthcare, Medical Devices, Ergonomic Solutions and Furniture.
Company details
Back in Action is dedicated to providing ergonomic solutions for back pain relief at home and work. A range of products including chairs, mattresses, and mobility devices are offered. The company operates in the healthcare and furniture retail sectors. Carefully curated collections are developed through extensive research. Stores across the UK are staffed with knowledgeable teams. Solutions for various settings like offices, homes, and during sleep are provided. Customer advice on back pain management is also emphasized.
- Headquarters Amersham, United Kingdom
- Founders David Newbound
- Stage Acquired
- SectorsRetail
- Phone•••• ••••
- Website backinaction.co.uk
- Social X Facebook Instagram YouTube
- Acquired by Sano Physiotherapy (Mar 2023)
- Legal Name Back In Action
- Investors
- Acquired bySano Physiotherapy
(Mar 2023)
Products & Services of Back in Action
Back in Action offers a comprehensive portfolio of products and services, including Ergonomic Chairs, The Mobiliser, Stressless Recliners, and Ergonomic Mattresses.
Ergonomic chairs are designed to reduce back pain.
The Mobiliser is built for spinal movement support.
Stressless recliners are crafted for comfort and relaxation.
Mattresses are made to support back pain relief.
Apps and channels of Back in Action
its YouTube channel BackInAction has 174 subscribers and 30 videos.
Videos from Back in Action
The most watched videos on Back in Action's YouTube channel, BackInAction (174 subscribers). Click a video to play it here.
More on BackInAction.
Investors in Back in Action
Back in Action has secured backing from 1 investor. Prominent investors backing the company include Sano Physiotherapy.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Physiotherapy services are provided to individuals, employers, and the NHS. | 2010 | sanophysiotherapy.com | Yorkshire, United States |
Investor details for Back in Action
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- Complete investor list
- Round participation
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- Co-investor network
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People of Back in Action
1 people are tracked at Back in Action (1 in leadership).
| Name | Role | Group |
|---|---|---|
David Newbound | Founder | Leadership |
Complete people profiles for Back in Action
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Timeline of Back in Action
2 dated milestones of Back in Action across 36 years, from founding to its latest funding, stage changes and deals.
- Founded Back in Action is founded.
- Exit Acquired by Sano Physiotherapy.
Web traffic of Back in Action
The website of Back in Action (backinaction.co.uk) receives about 31.3K visits a month.
- Monthly visits31.3K
▼ 20.8% vs previous month
Websites whose visitors overlap most with Back in Action. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
back2.co.uk | back2.co.uk | 100% | – | ||
sofaproject.org.uk | sofaproject.org.uk | 77% | #2,689,081 | – | |
docklandsfurniture.co.uk | docklandsfurniture.co.uk | 76% | #4,754,502 | – | |
brenthamfurniture.co.uk | brenthamfurniture.co.uk | 75% | #1,676,662 | – | |
officefurnitureinlondon.co.uk | officefurnitureinlondon.co.uk | 72% | #4,651,629 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 26 similar websites and full traffic analytics for Back in Action
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- 26 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Back in Action
Back in Action was founded in 1987.
Back in Action is headquartered in Amersham, United Kingdom. It is registered at Amersham, England, United Kingdom.
Back in Action is dedicated to providing ergonomic solutions for back pain relief at home and work. A range of products including chairs, mattresses, and mobility devices are offered. The company operates in the healthcare and furniture retail sectors. Carefully curated collections are developed through extensive research. Stores across the UK are staffed with knowledgeable teams. Solutions for various settings like offices, homes, and during sleep are provided. Customer advice on back pain management is also emphasized.
Back in Action offers Ergonomic Chairs, The Mobiliser, Stressless Recliners, and Ergonomic Mattresses.
Back in Action has 1 investor. Key investors include Sano Physiotherapy.
Back in Action operates through Back In Action.
Yes. Back in Action was acquired by Sano Physiotherapy in March 2023.