About Backdrop
Backdrop is a company based in Manhattan (United States) founded in 2012 by Natalie Ebel was acquired by Schumacher in May 2021. It operates as a Direct-to-Consumer (D2C). Backdrop offers products and services including Interior Paint, Wallcoverings, and Exterior Paint. Backdrop operates in a competitive market with competitors including Craftwork, Patchmaster, Arizona Painting Company, CertaPro Painters and Fresh Coat Painters, among others.
- Headquarter Manhattan, United States
- Founders Natalie Ebel
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Sectors
Business Services
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Email
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Phone
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Website
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Social
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- Legal Name Backdrop Inc, A Division Of F. Schumacher & Co.
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
Employee Count
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Acquired by
Schumacher
(May 17, 2021)
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Products & Services of Backdrop
Backdrop offers a comprehensive portfolio of products and services, including Interior Paint, Wallcoverings, and Exterior Paint. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Interior paint is offered for various home spaces.
Wallcoverings are provided in diverse styles and patterns.
Exterior paint is available for outdoor home applications.
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Funding Insights of Backdrop
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Backdrop
Backdrop has secured backing from 1 investor. Prominent investors backing the company include Schumacher. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Provider of luxury designer fabric, wallpaper, and trim for interior design projects
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Backdrop
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Backdrop
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Backdrop Comparisons
Competitors of Backdrop
Backdrop operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Craftwork, Patchmaster, Arizona Painting Company, CertaPro Painters and Fresh Coat Painters, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Home painting services are provided in Charlotte, United States.
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| domain | founded_year | HQ Location |
Plaster and painting repair services are provided for home maintenance.
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Offers professional painting services for residential and commercial clients.
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| domain | founded_year | HQ Location |
Offers painting services for homes and businesses with quality assurance processes.
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| domain | founded_year | HQ Location |
Residential and commercial painting services are provided nationwide.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Backdrop
Frequently Asked Questions about Backdrop
When was Backdrop founded?
Backdrop was founded in 2012.
Where is Backdrop located?
Backdrop is headquartered in Manhattan, United States. It is registered at Manhattan, New York, United States.
What does Backdrop do?
Backdrop is established as an online retailer specializing in paint and home decor products. A wide range of interior and exterior paints, primers, and supplies are offered alongside wallcoverings in various styles and patterns. Solutions are provided for home improvement needs across different room types such as bedrooms, bathrooms, kitchens, and living rooms. Services like color consultations and trade programs are also made available to customers. The focus is placed on delivering quality products for both residential and professional use in the home improvement sector.
Who are the top competitors of Backdrop?
Backdrop's top competitors include Craftwork, Fresh Coat Painters and Patchmaster.
What products or services does Backdrop offer?
Backdrop offers Interior Paint, Wallcoverings, and Exterior Paint.
Who are Backdrop's investors?
Backdrop has 1 investor. Key investors include Schumacher.
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