About Backdrop
Backdrop is a company based in Manhattan (United States) founded in 2012 by Natalie Ebel was acquired by Schumacher in May 2021. It operates as a Direct-to-Consumer (D2C). Backdrop offers products and services including Interior Paint, Wallcoverings, and Exterior Paint. Backdrop operates in a competitive market with competitors including Craftwork, Patchmaster, Arizona Painting Company, CertaPro Painters and Fresh Coat Painters, among others.
- Headquarter Manhattan, United States
- Founders Natalie Ebel
- SectorsBusiness Services
- Email••••••••
- Website backdrophome.com
- Social LinkedIn X Facebook Instagram
- Acquired by Schumacher (May 2021)
- Legal Name Backdrop Inc, A Division Of F. Schumacher & Co.
- Investors
- Acquired bySchumacher
(May 2021)
Products & Services of Backdrop
Backdrop offers a comprehensive portfolio of products and services, including Interior Paint, Wallcoverings, and Exterior Paint.
Interior paint is offered for various home spaces.
Wallcoverings are provided in diverse styles and patterns.
Exterior paint is available for outdoor home applications.
Investors in Backdrop
Backdrop has secured backing from 1 investor. Prominent investors backing the company include Schumacher.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of luxury designer fabric, wallpaper, and trim for interior design projects | 1889 | fschumacher.com | New York, United States |
Investor details for Backdrop
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People of Backdrop
6 people are tracked at Backdrop (4 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Natalie Ebel | Co-Founder | Leadership |
Caleb Ebel | Co-founder/ceo At Backdrop (acquired By F Schumacher & Co) | Leadership |
Dmitri Fennell | Trade Strategy Director | Leadership |
Annie Irwin | Studio Director | Leadership |
Maria Hernandez | Sales Marketing Executive en Backdrop | Team |
Roderick Chua | Supply Chain Operations | Team |
Complete people profiles for Backdrop
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Timeline of Backdrop
2 dated milestones of Backdrop across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Backdrop is founded.
- Exit Acquired by Schumacher.
Competitors of Backdrop
Backdrop operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Craftwork, Patchmaster, Arizona Painting Company, CertaPro Painters and Fresh Coat Painters, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| craftwork.com | 2023 | Charlotte, United States | $17M | 2 | Home painting services are provided in Charlotte, United States. | |
| patchmaster.com | 2016 | Mendham, United States | – | 1 | Plaster and painting repair services are provided for home maintenance. | |
| arizonapaintingcompany.com | 2001 | Chandler, United States | – | 155 | Offers professional painting services for residential and commercial clients. | |
| certapro.com | 1922 | Audubon, United States | – | 10 | Offers painting services for homes and businesses with quality assurance processes. | |
| freshcoatpainters.com | 2004 | Cincinnati, United States | – | – | Residential and commercial painting services are provided nationwide. | |
| savagebrothers.net | 1978 | Memphis, United States | – | 164 | Provides expert commercial painting services with over 40 years of experience, ensuring timely and budget-friendly projects. | |
| paintersusa.com | 1976 | Glendale Heights, United States | – | 122 | Offers painting, flooring, and cleaning for commercial and industrial sectors. |
Detailed competitors of Backdrop
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Backdrop
The website of Backdrop (backdrophome.com) receives about 74.3K visits a month.
- Monthly visits74.3K
▲ 42% vs previous month
Websites whose visitors overlap most with Backdrop. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
tulipcolor.com | tulipcolor.com | 100% | – | #525,357 | – |
kaoaofficial.com | kaoaofficial.com | 83% | – | #901,902 | – |
loomwell.com | loomwell.com | 82% | – | #424,890 | – |
tukshoes.com | tukshoes.com | 72% | – | #209,109 | – |
buypeel.com | buypeel.com | 68% | – | #396,317 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 17 similar websites and full traffic analytics for Backdrop
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 17 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Backdrop
Complete news archive for Backdrop
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Brand-specific news history
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Similar companies to Backdrop
10 companies that operate in the same segment as Backdrop (Professional Consumer Services), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Waste collection and management services are provided nationwide. | 1968 | Houston, Texas, United States | – | USD 25.2 B | 61,700 | |
Provider of anAI-driven travel planning & recommendation platform | 2014 | London, England, United Kingdom | USD 64.39 M | USD 10.21 M | 51 | |
Water treatment and hygiene solutions are provided for various industries. | 1998 | Fort Mill, South Carolina, United States | USD 488.25 M | USD 88.99 M | 491 | |
On-demand laundry, dry cleaning, and garment care services are provided. | 2015 | Seoul, South Korea | USD 23.75 M | – | – | |
Provider of veterinary services | 1999 | Diss, Norfolk, United Kingdom | – | USD 942.43 M | 8,820 | |
Hardware products are retailed through stores and online channels. | 1924 | Oak Brook, Illinois, United States | – | USD 516.88 M | 14,600 | |
Rollins, Inc. is engaged in providing pest control services worldwide. | 1948 | Atlanta, Georgia, United States | – | USD 3.76 B | 20,270 | |
Website access management solutions are provided to block bot traffic. | 1844 | Manchester, Greater Manchester, United Kingdom | USD 492.88 M | – | 70,000 | |
Car washing services are booked via an online subscription platform. | 2004 | Springdale, Arkansas, United States | USD 70 M | – | – | |
AI-powered healthcare solutions for Medicare beneficiaries are provided. | 2020 | New York, New York, United States | USD 167.16 M | – | – |
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Frequently Asked Questions about Backdrop
Backdrop was founded in 2012.
Backdrop is headquartered in Manhattan, United States. It is registered at Manhattan, New York, United States.
Backdrop is established as an online retailer specializing in paint and home decor products. A wide range of interior and exterior paints, primers, and supplies are offered alongside wallcoverings in various styles and patterns. Solutions are provided for home improvement needs across different room types such as bedrooms, bathrooms, kitchens, and living rooms. Services like color consultations and trade programs are also made available to customers. The focus is placed on delivering quality products for both residential and professional use in the home improvement sector.
Backdrop's top competitors include Craftwork, Fresh Coat Painters and Patchmaster.
Backdrop offers Interior Paint, Wallcoverings, and Exterior Paint.
Backdrop has 1 investor. Key investors include Schumacher.
Backdrop operates through Backdrop Inc, A Division Of F. Schumacher & Co..
Yes. Backdrop was acquired by Schumacher in May 2021.