About Backflip
Backflip is a Real Estate & Construction company based in San Francisco (United States) founded in 2019 by Jake Rome and Joshua Ernst. Financial technology platform for real estate entrepreneurs is offered. Backflip has raised $33 million across 4 funding rounds from investors including FirstMark, Crow Holdings and Vertical Venture Partners. Its chief executive, as recorded, is Joshua Ernst. Its website backflip.com draws about 15 thousand monthly visits. Backflip offers products and services including Backflip App and Tailored Loans. Its focus areas include Real Estate and Construction Tech, Real Estate IT and Diversified. Its legal entity is BACKFLIP LLC. Its competitors include HomeSpotter, MoxiWorks and Equator; 2 of its 3 listed competitors have raised funding.
Company details
A financial technology platform was established in 2019 in San Francisco, United States, to support real estate entrepreneurs. Tailored loans and a streamlined funding process are provided, allowing efficient management of investment pipelines. Financing for residential real estate projects is facilitated through this service, targeting users in the property sector with operational tools designed for scalability and compliance.
- Headquarters San Francisco, United States
- Founders Jake Rome, Joshua Ernst
- SectorsReal Estate & Construction
- Email••••••••
- Phone•••• ••••
- Website backflip.com
- Social LinkedIn X Facebook Instagram
- Legal Name Backflip Llc
- Total Equity Funding$33M (USD)
in 4 rounds
- Latest Funding Round$10M (USD), Series A
Nov 2025
- InvestorsFirstMark
& 9 more
Products & Services of Backflip
Backflip offers a comprehensive portfolio of products and services, including Backflip App and Tailored Loans.
App for quick property analysis and deal evaluation.
Custom loans for real estate investment funding.
Apps and channels of Backflip
Backflip publishes 2 mobile apps with over 10K+ downloads.
Funding Insights of Backflip
Backflip has successfully raised a total of $33M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $10 million completed in November 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $33M
- Total Rounds 4
- Last Round Series A — $10M
- First Round $27M
(May 2022)
- Investors Count 10
All 4 funding rounds of Backflip with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2025 | $10M | Series A | – | – | |
| Apr 2024 | $15M | Series A | – | – | |
| May 2022 | $27M | Debt – Conventional | – | – | – |
| May 2022 | $8M | Seed | – | Vertical Venture Partners, Live Oak Ventures |
10 investors in total: 7 institutional and 3 angel.
Investors in Backflip
Backflip has secured backing from 10 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include FirstMark, Crow Holdings and Vertical Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital is invested in tech startups across sectors. | 1987 | firstmark.com | New York, United States | |
Early-stage venture capital investments are made in specific industry verticals. | vvp.vc | Palo Alto, United States | ||
Venture capital fund investing across early-stage tech startups | liveoak.vc | Austin, United States | ||
Seed and early-stage investments are provided to B2B SaaS startups. | revel.vc | New York, United States | ||
Tech focused early-stage micro VC firm investing in the US | greatoaksvc.com | New York, United States | ||
ECMC is engaged in student loan management and support services. | ecmc.org | Minneapolis, United States | ||
Real estate investment and development are conducted by the firm. | 1948 | crowholdings.com | Dallas, United States | |
GW Greg Waldorf | Angel investor, ex-CEO of Invoice2go, mentor at Accel Partners | unknown_bc7a372c74b6435eb | ||
RB Rob Barber | unknown_eeaad2d6ea624008a | |||
GF Gregg Freishtat | Angel investor, entrepreneur, focused on fintech and tech startups in India. | unknown_6695c931752641c0a |
Investor details for Backflip
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Backflip
9 people are tracked at Backflip (3 in leadership, 2 in board & advisors, 4 in team).
| Name | Role | Group |
|---|---|---|
Jake Rome | Co-Founder & CIO | Leadership |
Joshua Ernst | Co-Founder & CEO | Leadership |
Zach Boven | COO & CFO | Leadership |
Colin Gardiner | Investor | Board & advisors |
Matthew Rosenberg | Advisor | Board & advisors |
Anton Shatsila | Senior Product Designer | Team |
Jordan Williams | Support Operations | Team |
Johan Garcia | Unknown Role | Team |
Tuguldur Baigalmaa | Senior Software Engineer | Team |
Complete people profiles for Backflip
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Backflip
3 dated milestones of Backflip across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Backflip is founded.
- Funding First funding round of $27.0M.
- Funding Latest funding round, Series A, of $10.0M.
Competitors of Backflip
Backflip has 3 listed competitors in our database, 2 of them funded. They include HomeSpotter, MoxiWorks and Equator.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| homespotter.com | 2009 | Minneapolis, United States | $3.6M | 41 | Branded home search apps for real estate agents are developed. | |
| moxiworks.com | 2011 | Seattle, United States | 180 | CRM and marketing solutions are provided for real estate agents. | ||
| equator.com | 1990 | Los Angeles, United States | $40M | 275 | SaaS-enabled analytics solutions for residential properties are provided. |
Detailed competitors of Backflip
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Backflip
The website of Backflip (backflip.com) receives about 14.9K visits a month.
- Monthly visits14.9K
▼ 23.8% vs previous month
Websites whose visitors overlap most with Backflip. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
buddymarks.com | buddymarks.com | 100% | – | ||
linkagogo.com | linkagogo.com | 99% | #12,025,780 | – | |
a1-webmarks.com | a1-webmarks.com | 99% | #6,538,604 | – | |
blogmarks.net | blogmarks.net | 94% | #2,393,162 | – | |
wirefan.com | wirefan.com | 91% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 24 similar websites and full traffic analytics for Backflip
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 24 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Real Estate Technology Platforms
3 companies that operate in the same segment as Backflip (Real Estate Technology Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Residential properties are listed and searched through an app-based platform. | 2005 | Seattle, Washington, United States | USD 87 M | |||
Residential properties are resold via an app-based platform. | 2014 | San Francisco, California, United States | USD 1.35 B | USD 2.71 M | 1,426 | |
Residential real estate search engine | 2005 | San Francisco, California, United States | USD 32.8 M |
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Related news about Backflip
Complete news archive for Backflip
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Frequently Asked Questions about Backflip
Backflip was founded in 2019 and raised its 1st funding round 3 years after it was founded.
Backflip is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Joshua Ernst is the CEO of Backflip, as recorded in our data. They have also founded this company.
Backflip is a funded company, having raised a total of $33M across 4 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $27M, raised on May 2022.
A financial technology platform was established in 2019 in San Francisco, United States, to support real estate entrepreneurs. Tailored loans and a streamlined funding process are provided, allowing efficient management of investment pipelines. Financing for residential real estate projects is facilitated through this service, targeting users in the property sector with operational tools designed for scalability and compliance.
Backflip's top competitors include HomeSpotter, Equator and MoxiWorks.
Backflip offers Backflip App and Tailored Loans.
Backflip has 10 investors. Key investors include FirstMark, Crow Holdings, Vertical Venture Partners, Live Oak Ventures, and Revel Partners.
Backflip operates through Backflip Llc.
Yes. Backflip publishes Backflip Real Estate Investing and 1 more app, with over 10,000 downloads.