About BackStartup
BackStartup is a Professional & Legal Services company based in Bogota (Colombia) founded in 2014 by Juana Barco. Tech-enabled accounting and legal services for startups and businesses. It operates in the Professional & Legal Services and Technology sectors. BackStartup has raised $1.2 million across 4 funding rounds from investors including 500 Global, Alaya Capital Partners and Life is Too Short. BackStartup offers products and services including Accounting Platform, Payroll Service, and Financial Statements Tool. Its focus areas include FinTech, Finance & Accounting Tech, Tech-Enabled Services and Accounting & Bookkeeping.
Company details
BackStartup was founded in 2014 in Bogota, Colombia, and operates in the financial and legal services sector. Accounting, payroll management, reporting, taxation, and legal advisory are offered through subscription-based plans. Services target marketing agencies, law firms, service startups, consulting firms, B2B service companies, and technology services companies. Operations focus on tech integration to support business compliance and efficiency.
- Headquarters Bogota, Colombia
- Founders Juana Barco
- SectorsProfessional & Legal ServicesTechnology
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Website backstartup.com
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$1.2M (USD)
in 4 rounds
- Investors500 Global
& 5 more
Products & Services of BackStartup
BackStartup offers a comprehensive portfolio of products and services, including Accounting Platform, Payroll Service, and Financial Statements Tool.
Platform for online tax filing and financial management services
Automated tool for calculating employee payroll and records
System to generate and organize monthly financial statements
Funding Insights of BackStartup
BackStartup has successfully raised a total of $1.2M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.2M
- Total Rounds 4
- Investors Count 6
All 4 funding rounds of BackStartup with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2021 | Seed | – | 500 Global | – | |
| Feb 2021 | $1.2M | Seed | – | Alaya Capital Partners | |
| Nov 2016 | Grant | – | – | ||
| Oct 2016 | Seed | – | 500 Global | – |
6 investors in total: 6 institutional.
Investors in BackStartup
BackStartup has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include 500 Global, Alaya Capital Partners and Life is Too Short.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital and acceleration are provided to tech startups. | 500.co | Ho Chi Minh City, Vietnam | ||
Early-stage startups are invested in by sector-agnostic venture capital firm. | alaya-capital.com | Cordoba, Argentina | ||
Early-stage tech projects are funded by Life is Too Short. | 2022 | lifeistooshort.capital | ||
| 0bs.mx | ||||
| labcap.mx | ||||
Early-stage entrepreneurs are accelerated through MassChallenge's program. | masschallenge.org | Boston, United States |
Investor details for BackStartup
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of BackStartup
1 people are tracked at BackStartup (1 in leadership).
| Name | Role | Group |
|---|---|---|
Juana Barco | Founder | Leadership |
Complete people profiles for BackStartup
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of BackStartup
3 dated milestones of BackStartup across 7 years, from founding to its latest funding, stage changes and deals.
- Founded BackStartup is founded.
- Funding First funding round.
- Funding Latest funding round, Seed,.
Web traffic of BackStartup
The website of BackStartup (backstartup.com) receives about 5.7K visits a month and ranks #3,118,387 among all websites worldwide, #6,371 in Online Marketing.
- Monthly visits5.7K
▼ 2.4% vs previous month
- Unique visitors2.2K
per month
- Global rank#3,118,387
among all websites
- Category rank#6,371
Business and Consumer Services · Online Marketing
- Bounce rate45%
- Pages per visit2.2
- Average visit1 min 01 sec
- DevicesDesktop 42% · Mobile 58%
Websites whose visitors overlap most with BackStartup. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
tiendada.com | tiendada.com | 100% | #96,754 | – | |
ceconsulting.es | ceconsulting.es | 51% | #917,791 | – | |
tupymecontable.com | tupymecontable.com | 25% | – |
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Frequently Asked Questions about BackStartup
BackStartup was founded in 2014 and raised its 1st funding round 2 years after it was founded.
BackStartup is headquartered in Bogota, Colombia. It is registered at Bogota, Bogota, Colombia.
BackStartup is a funded company, having raised a total of $1.2M across 4 funding rounds to date.
BackStartup was founded in 2014 in Bogota, Colombia, and operates in the financial and legal services sector. Accounting, payroll management, reporting, taxation, and legal advisory are offered through subscription-based plans. Services target marketing agencies, law firms, service startups, consulting firms, B2B service companies, and technology services companies. Operations focus on tech integration to support business compliance and efficiency.
BackStartup offers Accounting Platform, Payroll Service, and Financial Statements Tool.
BackStartup has 6 investors. Key investors include 500 Global, Alaya Capital Partners, Life is Too Short, 0BS, and Labcap.