About Backyard Discovery
Backyard Discovery is a Consumer company based in Pittsburg (United States) founded in 1968, and was acquired by Aterian Partners in August 2015. Manufacturer of outdoor playsets. Backyard Discovery has completed 2 acquisitions, including Classicmanor and Sheds USA. Its website backyarddiscovery.com draws about 296 thousand monthly visits. Its focus areas include Consumer Goods, Baby & Kids Products, Toys and Multi-Category.
Company details
Backyard Discovery manufacturer of outdoor playsets, focusing on producing consumer products, baby kids products, toys, and multi-category. It serves clients with dedicated solutions, emphasizing quality, innovation, and sustainable growth in its core markets. It continues to evolve, meeting industry challenges with strategic approaches.
- Headquarters Pittsburg, United States
- Stage Acquired
- SectorsConsumer
- Website category Home and Garden
- Email••••••••
- Phone•••• ••••
- Website backyarddiscovery.com
- Social LinkedIn X Facebook
- Acquired by Aterian Partners (Aug 2015)
- Investors
- Investments & AcquisitionsClassicmanor
& 1 more
- Acquired byAterian Partners
(Aug 2015)
Investors in Backyard Discovery
Backyard Discovery has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Aterian Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| aterianpartners.com |
Investor details for Backyard Discovery
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- Round participation
- Investor portfolios
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People of Backyard Discovery
16 people are tracked at Backyard Discovery (6 in leadership, 10 in team).
| Name | Role | Group |
|---|---|---|
Cody Fox | CEO | Leadership |
Melissa Panek | Director Of Strategic Initiatives | Leadership |
Richard Barker | Director Of Finance And Accounting | Leadership |
Susan Michaelis | Director Of Product | Leadership |
Amy Penny | General Manager | Leadership |
Hayley Sirmon | Director Of Consumer Services | Leadership |
Kayla Robbins | Supply Chain Manager | Team |
Jennifer Redd | Customer Advocate Floor Manager | Team |
Aaron Tupman | Facilities And Operations Manager | Team |
Mike Butcher | Operations Manager | Team |
Ashley Paulie | Accountant | Team |
Mae Donovan | Backyard Discovery Customer Resource Specialist | Team |
Tammy Alexander | Accounting Specialist | Team |
Darci Spear | Senior Financial Analyst | Team |
Lauren Hurt | Accounting Specialist | Team |
Jeevan M | Sourcing Manager | Team |
Complete people profiles for Backyard Discovery
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Backyard Discovery
Backyard Discovery has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Classicmanor and Sheds USA.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
| classicmanor.com | 0 | Sep 2011 | •••• | |||
Wooden storage products and related installation services are provided. | shedsusa.com | Greenland, United States | 1993 | Nov 2010 | •••• |
Complete acquisition details for Backyard Discovery
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- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Backyard Discovery
4 dated milestones of Backyard Discovery across 47 years, from founding to its latest funding, stage changes and deals.
- Founded Backyard Discovery is founded.
- Acquisition Acquires Sheds USA.
- Acquisition Acquires Classicmanor.
- Exit Acquired by Aterian Partners.
Web traffic of Backyard Discovery
The website of Backyard Discovery (backyarddiscovery.com) receives about 296.4K visits a month and ranks #183,723 among all websites worldwide, #2,603 in Home and Garden.
- Monthly visits296.4K
▲ 33.9% vs previous month
- Unique visitors104.9K
per month
- Global rank#183,723
among all websites
- Category rank#2,603
Home and Garden · Home and Garden
- Bounce rate47%
- Pages per visit3.1
- Average visit1 min 56 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with Backyard Discovery. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
pergolakitsusa.com | pergolakitsusa.com | 100% | #1,333,140 | – | |
| homedepot.com | 97% | 174.7M | #174 | View details | |
purpleleafshop.com | purpleleafshop.com | 94% | #265,221 | – | |
| bbqguys.com | 94% | 842.1K | #61,618 | View details | |
| yardistrystructures.com | 92% | 45K | #666,457 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Backyard Discovery
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Baby & Kids Products
3 companies that operate in the same segment as Backyard Discovery (Baby & Kids Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Toys and games are designed, manufactured, and marketed worldwide. | 1945 | El Segundo, California, United States | USD 5.35 B | 34,000 | ||
Healthcare solutions are provided by Johnson & Johnson globally. | 1886 | New Brunswick, New Jersey, United States | USD 94.18 B | 139,800 | ||
Multi-brand company and manufacturer of toys | 1995 | Los Angeles, California, United States | USD 570.67 M | 680 |
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Frequently Asked Questions about Backyard Discovery
Backyard Discovery was founded in 1968.
Backyard Discovery is headquartered in Pittsburg, United States. It is registered at Pittsburg, California, United States.
Backyard Discovery manufacturer of outdoor playsets, focusing on producing consumer products, baby kids products, toys, and multi-category. It serves clients with dedicated solutions, emphasizing quality, innovation, and sustainable growth in its core markets. It continues to evolve, meeting industry challenges with strategic approaches.
Backyard Discovery has made 2 acquisitions, including Classicmanor, and Sheds USA.
Backyard Discovery has 1 investor. Key investors include Aterian Partners.
Yes. Backyard Discovery was acquired by Aterian Partners in August 2015.
The website of Backyard Discovery receives about 296 thousand visits a month and ranks #183,723 among all websites worldwide.