About Badger Truck
Badger Truck was a Transportation, Automotive & Logistics company based in West Allis (United States) founded in 1965, and was acquired by Kriete Truck Centers in November 2025. It operates as a dealership specializing in trucks and commercial vehicles. It operates on a B2B model. The company has 114 employees. Badger Truck has completed 1 acquisition, including Lakeland Chevrolet Buick. The company is recorded as dissolved. Its focus areas include Automotive, Vehicle Sales, Truck Dealership and Commercial Vehicles. Its legal entity is BADGER TRUCK AND AUTOMOTIVE GROUP. Its competitors include Penske Automotive, Storyteller Overland and Premier Truck; 1 of its 3 listed competitors has raised funding.
Company details
Badger Truck operates as a dealership specializing in trucks and commercial vehicles, focusing on dealing with automotive parts, vehicle sales, truck dealership, and commercial vehicles. It serves clients with dedicated solutions, emphasizing quality, innovation, and sustainable growth in its core markets.
- Headquarters West Allis, United States
- Employees 114
- Stage Acquired
- SectorsTransportation, Automotive & Logistics
- Website badgertruck.com
- Acquired by Kriete Truck Centers (Nov 2025)
- Legal Name Badger Truck And Automotive Group
- Investors
- Employee Count114
- Investments & Acquisitions
- Acquired byKriete Truck Centers
(Nov 2025)
Investors in Badger Truck
Badger Truck has secured backing from 1 investor. Prominent investors backing the company include Kriete Truck Centers.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| krietetrucks.com |
Investor details for Badger Truck
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Investments & Acquisitions by Badger Truck
Badger Truck has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Lakeland Chevrolet Buick.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Auto repairing services are provided in Lake Mills, United States. | lakelandchev.com | Lake Mills, United States | 2018 | Nov 2018 | •••• |
Complete acquisition details for Badger Truck
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Timeline of Badger Truck
3 dated milestones of Badger Truck across 60 years, from founding to its latest funding, stage changes and deals.
- Founded Badger Truck is founded.
- Acquisition Acquires Lakeland Chevrolet Buick.
- Exit Acquired by Kriete Truck Centers.
Competitors of Badger Truck
Badger Truck has 3 listed competitors in our database, 1 of them funded. They include Penske Automotive, Storyteller Overland and Premier Truck.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| penskeautomotive.com | 1990 | Bloomfield Hills, United States | 28,000 | Commercial vehicles and parts are dealt by Penske Automotive. | ||
| storytelleroverland.com | 2018 | Birmingham, United States | $42.49M | Manufacturer of adventure vans | ||
| premiertruck.com | 1977 | Dallas, United States | New and used trucks are sold by Premier Truck. |
Detailed competitors of Badger Truck
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Web traffic of Badger Truck
Websites that share an audience with Badger Truck (badgertruck.com).
Websites whose visitors overlap most with Badger Truck. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| asburyauto.com | 88% | 62.6K | #534,964 | View details | |
| divgi-tts.com | 60% | 4.4K | #4,142,886 | View details | |
| isuzucv.com | 39% | 40.5K | #766,908 | View details | |
| springfreeev.com | 31% | 13.6K | #2,027,188 | View details | |
| coverwhale.com | 26% | 25.2K | #720,557 | View details |
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Related news about Badger Truck
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Frequently Asked Questions about Badger Truck
Badger Truck was founded in 1965.
Badger Truck is headquartered in West Allis, United States. It is registered at West Allis, Wisconsin, United States.
Badger Truck has 114 employees.
Badger Truck operates as a dealership specializing in trucks and commercial vehicles, focusing on dealing with automotive parts, vehicle sales, truck dealership, and commercial vehicles. It serves clients with dedicated solutions, emphasizing quality, innovation, and sustainable growth in its core markets.
Badger Truck's top competitors include Penske Automotive, Storyteller Overland and Premier Truck.
Badger Truck has made 1 acquisition, including Lakeland Chevrolet Buick.
Badger Truck has 1 investor. Key investors include Kriete Truck Centers.
Badger Truck operates through Badger Truck And Automotive Group.
Yes. Badger Truck was acquired by Kriete Truck Centers in November 2025.