About BAI Brands
BAI Brands is a company based in Princeton (United States) founded in 2009 was acquired by Keurig Dr Pepper in November 2016. BAI Brands has raised $56.75 million across 16 funding rounds from investors including Keurig Dr Pepper, Stroud Companies and Strand Equity. BAI Brands offers products and services including Simbu Strawberry, Shala Coconut, and Rubi Raspberry. BAI Brands operates in a competitive market with competitors including Liquid Death, Keurig Dr Pepper, Casa Azul, National Beverage and GoodSport, among others.
- Headquarter Princeton, United States
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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- Legal Name Keurig Dr Pepper
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$56.75 M (USD)
in 16 rounds
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Latest Funding Round
Not available
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Investors
Keurig Dr Pepper
& 2 more
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Employee Count
Not available
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Acquired by
Keurig Dr Pepper
(Nov 21, 2016)
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Products & Services of BAI Brands
BAI Brands offers a comprehensive portfolio of products and services, including Simbu Strawberry, Shala Coconut, and Rubi Raspberry.
Antioxidant-infused strawberry-flavored water for hydration.
Coconut-flavored drink with antioxidants and electrolytes.
Raspberry-infused water providing natural taste and benefits.
People of BAI Brands
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Funding Insights of BAI Brands
BAI Brands has successfully raised a total of $56.75M across 16 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in BAI Brands
BAI Brands has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Keurig Dr Pepper, Stroud Companies and Strand Equity.
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Stroud Companies is engaged in investment management and holdings.
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Strand Equity is engaged in consumer growth equity investments.
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Manufacturer and distributor of hot and cold beverages
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Investor details for BAI Brands
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Investments & Acquisitions by BAI Brands
Investment portfolio details for BAI Brands
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Financial Statements - BAI Brands
Detailed financials for BAI Brands
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Bai Brands Comparisons
Peer comparison for BAI Brands
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
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Competitors of BAI Brands
BAI Brands operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Liquid Death, Keurig Dr Pepper, Casa Azul, National Beverage and GoodSport, among others.
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Internet first brand offering beverages
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Manufacturer and distributor of hot and cold beverages
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Beverage products are offered by Casa Azul brand.
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Sparkling waters, juices, energy drinks, and soft drinks are manufactured.
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Multicategory beverages are branded and distributed by GoodSport.
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Detailed competitors of BAI Brands
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Latest news on Bai Brands
Complete news archive for BAI Brands
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Frequently Asked Questions about BAI Brands
BAI Brands was founded in 2009.
BAI Brands is headquartered in Princeton, United States. It is registered at Princeton, New Jersey, United States.
BAI Brands is a funded company, having raised a total of $56.75M across 16 funding rounds to date.
BAI Brands was established in 2009 in Princeton, United States, within the beverage sector. Antioxidant infusion drinks are produced under brands such as Bai, Bubbles, Antiwater, Supertea, and Cocofusions, featuring flavors including peach, blueberry, mango, and pomegranate. Products are distributed online and through retailers. A minority stake was acquired by Strand Equity Partners in 2013, and full ownership was obtained by Dr Pepper Snapple Group for 1.7 billion in 2016.
BAI Brands's top competitors include Liquid Death, Keurig Dr Pepper and National Beverage.
BAI Brands offers Simbu Strawberry, Shala Coconut, and Rubi Raspberry.
BAI Brands has 3 investors. Key investors include Keurig Dr Pepper, Stroud Companies, and Strand Equity.