About BAI Brands
BAI Brands is a company based in Princeton (United States) founded in 2009 was acquired by Keurig Dr Pepper in November 2016.. BAI Brands has raised $56.75 million across 16 funding rounds from investors including Keurig Dr Pepper, Stroud Companies and Strand Equity. BAI Brands offers products and services including Simbu Strawberry, Shala Coconut, and Rubi Raspberry. BAI Brands operates in a competitive market with competitors including Liquid Death, Keurig Dr Pepper, Casa Azul, National Beverage and GoodSport, among others.
- Headquarter Princeton, United States
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Keurig Dr Pepper
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$56.75 M (USD)
in 16 rounds
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Latest Funding Round
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Investors
Keurig Dr Pepper
& 2 more
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Employee Count
Employee Count
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Acquired by
Keurig Dr Pepper
(Nov 21, 2016)
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Products & Services of BAI Brands
BAI Brands offers a comprehensive portfolio of products and services, including Simbu Strawberry, Shala Coconut, and Rubi Raspberry. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Antioxidant-infused strawberry-flavored water for hydration.
Coconut-flavored drink with antioxidants and electrolytes.
Raspberry-infused water providing natural taste and benefits.
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Funding Insights of BAI Brands
BAI Brands has successfully raised a total of $56.75M across 16 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 16
- Last Round Last Round
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First Round
First Round
(01 Dec 2009)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2016 | Amount | Angel Round - BAI Brands | Valuation |
investors |
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| Jun, 2016 | Amount | Series B - BAI Brands | Valuation |
investors |
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| Apr, 2015 | Amount | Series B - BAI Brands | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in BAI Brands
BAI Brands has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Keurig Dr Pepper, Stroud Companies and Strand Equity. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Stroud Companies is engaged in investment management and holdings.
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Founded Year | Domain | Location | |
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Strand Equity is engaged in consumer growth equity investments.
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Founded Year | Domain | Location | |
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Manufacturer and distributor of hot and cold beverages
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by BAI Brands
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - BAI Brands
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Bai Brands Comparisons
Competitors of BAI Brands
BAI Brands operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Liquid Death, Keurig Dr Pepper, Casa Azul, National Beverage and GoodSport, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Internet first brand offering beverages
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| domain | founded_year | HQ Location |
Manufacturer and distributor of hot and cold beverages
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| domain | founded_year | HQ Location |
Beverage products are offered by Casa Azul brand.
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| domain | founded_year | HQ Location |
Sparkling waters, juices, energy drinks, and soft drinks are manufactured.
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| domain | founded_year | HQ Location |
Multicategory beverages are branded and distributed by GoodSport.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Bai Brands
Frequently Asked Questions about BAI Brands
When was BAI Brands founded?
BAI Brands was founded in 2009.
Where is BAI Brands located?
BAI Brands is headquartered in Princeton, United States. It is registered at Princeton, New Jersey, United States.
Is BAI Brands a funded company?
BAI Brands is a funded company, having raised a total of $56.75M across 16 funding rounds to date. The company's 1st funding round was a Series B of $15M, raised on Dec 01, 2009.
What does BAI Brands do?
BAI Brands was established in 2009 in Princeton, United States, within the beverage sector. Antioxidant infusion drinks are produced under brands such as Bai, Bubbles, Antiwater, Supertea, and Cocofusions, featuring flavors including peach, blueberry, mango, and pomegranate. Products are distributed online and through retailers. A minority stake was acquired by Strand Equity Partners in 2013, and full ownership was obtained by Dr Pepper Snapple Group for 1.7 billion in 2016.
Who are the top competitors of BAI Brands?
BAI Brands's top competitors include Liquid Death, Keurig Dr Pepper and National Beverage.
What products or services does BAI Brands offer?
BAI Brands offers Simbu Strawberry, Shala Coconut, and Rubi Raspberry.
Who are BAI Brands's investors?
BAI Brands has 3 investors. Key investors include Keurig Dr Pepper, Stroud Companies, and Strand Equity.
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