About BAI Brands
BAI Brands is a Consumer company based in Princeton (United States) founded in 2009, and was acquired by Keurig Dr Pepper in November 2016. Flavoured antioxidant drinks are manufactured and marketed by BAI Brands. BAI Brands has raised $56.75 million across 16 funding rounds from investors including Keurig Dr Pepper, Stroud Companies and Strand Equity. Its website drinkbai.com draws about 13 thousand monthly visits. BAI Brands offers products and services including Simbu Strawberry, Shala Coconut, and Rubi Raspberry. Its focus areas include Food and Agriculture, Food & Beverage Products, Beverages and Multi-category. Its legal entity is Keurig Dr Pepper. Its competitors include Liquid Death, Keurig Dr Pepper and Casa Azul; 3 of its 3 listed competitors have raised funding.
Company details
BAI Brands was established in 2009 in Princeton, United States, within the beverage sector. Antioxidant infusion drinks are produced under brands such as Bai, Bubbles, Antiwater, Supertea, and Cocofusions, featuring flavors including peach, blueberry, mango, and pomegranate. Products are distributed online and through retailers. A minority stake was acquired by Strand Equity Partners in 2013, and full ownership was obtained by Dr Pepper Snapple Group for 1.7 billion in 2016.
- Headquarters Princeton, United States
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Website drinkbai.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Keurig Dr Pepper (Nov 2016)
- Legal Name Keurig Dr Pepper
- Total Equity Funding$56.75M (USD)
in 16 rounds
- InvestorsKeurig Dr Pepper
& 2 more
- Acquired byKeurig Dr Pepper
(Nov 2016)
Products & Services of BAI Brands
BAI Brands offers a comprehensive portfolio of products and services, including Simbu Strawberry, Shala Coconut, and Rubi Raspberry.
Antioxidant-infused strawberry-flavored water for hydration.
Coconut-flavored drink with antioxidants and electrolytes.
Raspberry-infused water providing natural taste and benefits.
Apps and channels of BAI Brands
its YouTube channel Bai has 11.4K subscribers and 28 videos.
Videos from BAI Brands
The most watched videos on BAI Brands's YouTube channel, Bai (11.4K subscribers). Click a video to play it here.
More on Bai.
Funding Insights of BAI Brands
BAI Brands has successfully raised a total of $56.75M across 16 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $56.75M
- Total Rounds 16
- First Round $250,000
(Dec 2009)
- Investors Count 3
Latest 10 of 16 funding rounds of BAI Brands with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2016 | Angel Round | – | – | – | |
| Jun 2016 | $20M | Series B | – | – | |
| Apr 2015 | $15M | Series B | – | – | |
| Sep 2014 | $10M | Series B | – | – | – |
| Dec 2013 | $3.4M | Series B | – | – | – |
| Jun 2013 | Series A | – | – | ||
| May 2013 | $750,000 | Debt – Conventional | – | – | – |
| Nov 2012 | $3M | Series A | – | – | – |
| Feb 2012 | $752,640 | Series A | – | – | – |
| Jan 2012 | $200,000 | Series A | – | – | – |
3 investors in total: 3 institutional.
Investors in BAI Brands
BAI Brands has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Keurig Dr Pepper, Stroud Companies and Strand Equity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Stroud Companies is engaged in investment management and holdings. | stroudcompanies.com | Dallas, United States | ||
Strand Equity is engaged in consumer growth equity investments. | strandequity.com | Los Angeles, United States | ||
Manufacturer and distributor of hot and cold beverages | 1981 | keurigdrpepper.com | Burlington, United States |
Investor details for BAI Brands
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of BAI Brands
4 people are tracked at BAI Brands (2 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Barak Bar-Cohen | Leadership | |
Ben Weiss | Founder | Leadership |
James Montes | Senior District Manager | Team |
Tom Fitzpatrick | Regional Sales Manager | Team |
Complete people profiles for BAI Brands
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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Timeline of BAI Brands
4 dated milestones of BAI Brands across 7 years, from founding to its latest funding, stage changes and deals.
- Founded BAI Brands is founded.
- Funding First funding round of $250K.
- Funding Latest funding round, Angel Round,.
- Exit Acquired by Keurig Dr Pepper.
Competitors of BAI Brands
BAI Brands has 3 listed competitors in our database, 3 of them funded. They include Liquid Death, Keurig Dr Pepper and Casa Azul.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| liquiddeath.com | 2014 | Los Angeles, United States | $263.83M | 71 | Internet first brand offering beverages | |
| keurigdrpepper.com | 1981 | Burlington, United States | $2.05M | 26,000 | Manufacturer and distributor of hot and cold beverages | |
| casaazulspirits.com | 2021 | Irvine, United States | $58.07M | Beverage products are offered by Casa Azul brand. |
Detailed competitors of BAI Brands
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of BAI Brands
The website of BAI Brands (drinkbai.com) receives about 13.1K visits a month.
- Monthly visits13.1K
▼ 28.8% vs previous month
Websites whose visitors overlap most with BAI Brands. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
drinks.seriouseats.com | drinks.seriouseats.com | 100% | – | ||
| randalls.com | 74% | 449.2K | #67,535 | View details | |
paradocx.com | paradocx.com | 70% | #6,462,432 | – | |
| daveandbusters.com | 70% | 2.1M | #34,066 | View details | |
shop.mortonwilliams.com | shop.mortonwilliams.com | 66% | #2,432,858 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for BAI Brands
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as BAI Brands (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Bai Brands
Complete news archive for BAI Brands
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Frequently Asked Questions about BAI Brands
BAI Brands was founded in 2009.
BAI Brands is headquartered in Princeton, United States. It is registered at Princeton, New Jersey, United States.
BAI Brands is a funded company, having raised a total of $56.75M across 16 funding rounds to date. The company's 1st funding round was a Series A of $200K, raised on Dec 2009.
BAI Brands was established in 2009 in Princeton, United States, within the beverage sector. Antioxidant infusion drinks are produced under brands such as Bai, Bubbles, Antiwater, Supertea, and Cocofusions, featuring flavors including peach, blueberry, mango, and pomegranate. Products are distributed online and through retailers. A minority stake was acquired by Strand Equity Partners in 2013, and full ownership was obtained by Dr Pepper Snapple Group for 1.7 billion in 2016.
BAI Brands's top competitors include Liquid Death, Keurig Dr Pepper and Casa Azul.
BAI Brands offers Simbu Strawberry, Shala Coconut, and Rubi Raspberry.
BAI Brands has 3 investors. Key investors include Keurig Dr Pepper, Stroud Companies, and Strand Equity.
BAI Brands operates through Keurig Dr Pepper.
Yes. BAI Brands was acquired by Keurig Dr Pepper in November 2016.