About Bajaao
Bajaao is a Media & Entertainment company based in Mumbai (India) founded in 2005 by Ashutosh Pande, and was acquired by JMD Digital in December 2011. Musical instruments and accessories are retailed online by Bajaao. Bajaao has raised $5.48 million across 3 funding rounds from investors including JMD Digital, JMD Telefilms and Ultimate Guru Music. The company has 54 employees. Bajaao was last valued at $11.37 million in January 2018. Its chief executive, as recorded, is Suman Singh. Its website bajaao.com draws about 970 thousand monthly visits. Its Indian entity Bajaao Music Private Limited reported revenue of ₹58.01 Cr. Bajaao offers products and services including Acoustic Guitars, Electric Guitars, Keyboards and Pianos, and Audio Interfaces. Its focus areas include Consumer, Music Tech, Ecommerce and Music Instruments.
Company details
Bajaao was founded in 2005 in Mumbai, India, as an online retailer in the music sector. A range of instruments including guitars, drums, tablas, santoor, and flutes is offered, along with accessories such as strings and amplifiers. Albums and merchandise from select music bands are also sold. Design services for recording studios, home theaters, and DJ setups are provided through its platform at bajaao.com.
- Headquarters Mumbai, India
- Employees 54
- Founders Ashutosh Pande
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Arts and Entertainment · Music
- Website bajaao.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by JMD Digital (Dec 2011)
- Legal Name Bajaao Music Private Limited
- Date of Incorporation 02 May, 2011
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹58.01 Cr
FY 2025 · +15% YoY
- Net Loss-₹2.76 Cr
FY 2025 · -5% margin
- EBITDA-₹1.29 Cr
FY 2025 · -2% margin
- Total Equity Funding$5.48M (USD)
in 3 rounds
- Latest Funding Round$119.33K (USD), Series A
Jan 2018
- InvestorsJMD Digital
& 9 more
- Employee Count54
- Acquired byJMD Digital
(Dec 2011)
Associated legal entities of Bajaao
Bajaao operates through Bajaao Music Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Bajaao Music Private Limited CIN U74900MH2011PTC216943 | Active | 02 May 2011 | Mumbai, Maharashtra | ₹58.0 Cr | 54 | 6 | View details |
Products & Services of Bajaao
Bajaao offers a comprehensive portfolio of products and services, including Acoustic Guitars, Electric Guitars, Keyboards and Pianos, and Audio Interfaces.
Instruments for music enthusiasts with various sizes and accessories.
Amplified guitars for professional and beginner use.
Electronic keyboards for music production and learning.
Devices for recording and studio use.
Apps and channels of Bajaao
Bajaao publishes 2 mobile apps with over 100K+ downloads; its YouTube channel BAJAAO has 972K subscribers and 30 videos.
Videos from Bajaao
The most watched videos on Bajaao's YouTube channel, BAJAAO (972K subscribers). Click a video to play it here.
More on BAJAAO.
Funding Insights of Bajaao
Bajaao has successfully raised a total of $5.48M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $119.33 thousand completed in January 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.48M
- Total Rounds 3
- Last Round Series A — $119,332
- First Round $1.77M
(May 2014)
- Investors Count 9
All 3 funding rounds of Bajaao with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2018 | $119,332 | Series A | $11.37M | Ultimate Guru Music | |
| Mar 2016 | $3.59M | Seed | $4.15M | Reeta Singh, Ultimate Guru Music | |
| May 2014 | $1.77M | Seed | $••••• | Reeta Singh |
| Date | Valuation | Stage |
|---|---|---|
| Jan 2018 | $11.37M | •••••••• |
| Mar 2016 | $4.15M | •••••••• |
| May 2014 | $••••• | •••••••• |
Full valuation and stage history of Bajaao
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Verified entity values are shown only after access is granted.
Last known valuation $11.37M (Jan 2018). 10 investors in total: 4 institutional and 6 angel.
Investors in Bajaao
Bajaao has secured backing from 10 investors, including institutional and angel investors. Prominent investors backing the company include JMD Digital, JMD Telefilms and Ultimate Guru Music.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Supply of concert-grade Indian musical instruments and related educational content in Mumbai. | 2007 | ultimategurumusic.com | Mumbai, India | |
JMD Ventures Limited is engaged in entertainment and digital media. | 1984 | jmdlimited.co.in | Mumbai, India | |
RS Reeta Singh | unknown_10bdd3eb904b4a209 | |||
MB Mukesh Bhargava | unknown_ccb5923e67944ca28 | |||
MK Mohan Kharbanda | unknown_6969eb942baf4d8ea | |||
SM Shilpa Manoharlal | unknown_e0f270ff228a4a03b | |||
RA Rajan Anandan | Managing Director at Peak XV, ex-Google India head, prolific angel investor | unknown_43a27b7f0b6d40db8 | ||
VJ Vinit Janardhan Rai | unknown_c9ee6e53ec474106a | |||
Indian company JMD Telefilms Industries Ltd, is a media and entertainment company that offers various services in the industry | 1984 | jmdtelefilms.com | New Delhi, India | |
Distributor of multi-category consumer products | 2001 | jmdlimited.com | Mumbai, India |
Investor details for Bajaao
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Bajaao Music Private Limited (Bajaao)
Bajaao Music Private Limited is the primary company behind Bajaao. The board of Bajaao Music Private Limited currently have 5 directors; the longest-serving is Akram Ahmad Shah Sanaullah, appointed in 2014. 5 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Akram Ahmad Shah Sanaullah DIN 01603499 | Director | 09 May 2014 | 12 yrs 5 mo | Bajaao Music Private Limited |
| Jayakanthan Srinivasan DIN 03407297 | Director | 09 May 2014 | 12 yrs 5 mo | Bajaao Music Private Limited |
| Reeta Singh DIN 06966333 | Director | 08 Sep 2014 | 12 yrs 1 mo | Bajaao Music Private Limited |
| Mukesh Amarnath Bhargava DIN 02159555 | Nominee Director | 07 Aug 2018 | 8 yrs 2 mo | Bajaao Music Private Limited |
| Nikhil Dilip Utekar DIN 09674874 | Director | 08 Aug 2022 | 4 yrs 2 mo | Bajaao Music Private Limited |
People of Bajaao
8 people are tracked at Bajaao (3 in leadership, 5 in team); the tracked headcount is 54.
| Name | Role | Group |
|---|---|---|
| Founder | Leadership | |
Suman Singh | CEO | Leadership |
Sapna Mehta | Head Human Resources | Leadership |
Hussain Shaikh | Sr. Manager Ecommerce & Marketing | Team |
Jay G | Product Specialist | Team |
Kailash Pate | Search Engine Optimization Manager | Team |
Teresa Lopez | Marketing Manager | Team |
Hussain Hamid | Ecommerce Specialist (content) | Team |
Complete people profiles for Bajaao
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of Bajaao
Figures of Bajaao Music Private Limited, the primary company behind Bajaao, for FY 2025. Revenue was ₹58.01 Cr (+15% year on year). Net loss was -₹2.76 Cr (-5% margin). EBITDA was -₹1.29 Cr (-2% margin). Revenue has grown at a compounded annual rate of -3% over three years and +1% over five years.
- ₹58.01 CrRevenue · FY 2025 · +15% YoY
- -₹2.76 CrNet loss · -5% margin
- -₹1.29 CrEBITDA · -2% margin
- ₹10.19 CrPaid-up capital
- 54Employees (provident fund records)
- -3%Revenue CAGR, 3 years
- +1%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Bajaao Music Private Limited are on its company page.
Detailed financial statements for Bajaao
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Bajaao
5 dated milestones of Bajaao across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Bajaao is founded.
- Exit Acquired by JMD Digital.
- Funding First funding round of $1.8M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $119K.
Web traffic of Bajaao
The website of Bajaao (bajaao.com) receives about 969.8K visits a month and ranks #44,288 among all websites worldwide, #3,485 in Music.
- Monthly visits969.8K
▼ 7.1% vs previous month
- Unique visitors402.2K
per month
- Global rank#44,288
among all websites
- Category rank#3,485
Arts and Entertainment · Music
- Bounce rate31%
- Pages per visit4.5
- Average visit2 min 35 sec
- DevicesDesktop 20% · Mobile 80%
Websites whose visitors overlap most with Bajaao. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
rajmusical.com | rajmusical.com | 100% | #110,280 | – | |
| furtadosonline.com | 77% | 25.5K | #967,289 | View details | |
| soundglitz.com | 63% | #808,575 | View details | ||
| procraftindia.com | 61% | #299,462 | View details | ||
| johnsmusic.in | 60% | 80.9K | #341,347 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Bajaao
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Frequently Asked Questions about Bajaao
Bajaao was founded in 2005 and raised its 1st funding round 9 years after it was founded.
Bajaao is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Suman Singh is the CEO of Bajaao, as recorded in our data.
Bajaao is a funded company, having raised a total of $5.48M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.77M, raised on May 2014.
Bajaao has 54 employees.
The primary company behind Bajaao, Bajaao Music Private Limited, reported revenue of ₹58.01 Cr for FY 2025, up 15% year on year.
Bajaao was founded in 2005 in Mumbai, India, as an online retailer in the music sector. A range of instruments including guitars, drums, tablas, santoor, and flutes is offered, along with accessories such as strings and amplifiers. Albums and merchandise from select music bands are also sold. Design services for recording studios, home theaters, and DJ setups are provided through its platform at bajaao.com.
Bajaao offers Acoustic Guitars, Electric Guitars, Keyboards and Pianos, and Audio Interfaces.
Bajaao has 10 investors. Key investors include JMD Digital, JMD Telefilms, Ultimate Guru Music, Reeta Singh, and Mukesh Bhargava.
The valuation of Bajaao is $11.37M as of Jan 2018.
Bajaao operates through Bajaao Music Private Limited.
Yes. Bajaao was acquired by JMD Digital in December 2011.