About Bakedin
Bakedin is a company based in Basingstoke (United Kingdom) founded in 2013 by Anna Bridgen.. Bakedin has raised $1.91 million across 4 funding rounds from investors including The FSE Group and Enterprise M3. Bakedin offers products and services including Millionaire's Shortbread Biscuits, DIY Cupcakes Duo Pack, Chocolate Orange Chilli Brownie, Vanilla Ice Cream Making Kit, and Gingerbread House Decorating Kit. Bakedin operates in a competitive market with competitors including Lo-Dough and The Happy Bread Company, among others.
- Headquarter Basingstoke, United Kingdom
- Founders Anna Bridgen
- Stage Minicorn
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Sectors
ConsumerRetail
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Baked In Ltd
- Date of Incorporation 07 May, 2013
- Jurisdiction KNOWLHILL, MILTON KEYNES
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$1.91 M (USD)
in 4 rounds
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Latest Funding Round
$822.54 K (USD), Seed
May 23, 2020
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Investors
The FSE Group
& 1 more
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Employee Count
Employee Count
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Products & Services of Bakedin
Bakedin offers a comprehensive portfolio of products and services, including Millionaire's Shortbread Biscuits, DIY Cupcakes Duo Pack, Chocolate Orange Chilli Brownie, Vanilla Ice Cream Making Kit, and Gingerbread House Decorating Kit. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Baking mix for creating shortbread biscuits with caramel flavors.
Kit for making homemade cupcakes with easy instructions.
Mix for brownies combining chocolate, orange, and chili spices.
Kit to prepare vanilla ice cream at home simply.
Kit for decorating gingerbread houses during holidays.
Funding Insights of Bakedin
Bakedin has successfully raised a total of $1.91M across 4 strategic funding rounds. The most recent funding activity was a Seed round of $822.54 thousand completed in May 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Seed — $822,536
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First Round
First Round
(12 May 2015)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2020 | Amount | Seed - Bakedin | Valuation | The FSE Group |
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| Oct, 2018 | Amount | Debt – Conventional - Bakedin | Valuation |
investors |
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| Oct, 2017 | Amount | Seed - Bakedin | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Bakedin
Bakedin has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include The FSE Group and Enterprise M3. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Funding solutions are provided by The FSE Group for businesses.
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Founded Year | Domain | Location | |
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A government-backed foundation in Europe focused on employment sector initiatives.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Bakedin
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Bakedin
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Bakedin Comparisons
Competitors of Bakedin
Bakedin operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Lo-Dough and The Happy Bread Company, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Produces low-carb food bases and mixes for calorie-reduced meals.
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| domain | founded_year | HQ Location |
Operates a gluten-free bakery in Hackney.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Bakedin
When was Bakedin founded?
Bakedin was founded in 2013 and raised its 1st funding round 2 years after it was founded.
Where is Bakedin located?
Bakedin is headquartered in Basingstoke, United Kingdom. It is registered at Basingstoke, Hampshire, United Kingdom.
Is Bakedin a funded company?
Bakedin is a funded company, having raised a total of $1.91M across 4 funding rounds to date. The company's 1st funding round was a Seed of $516K, raised on May 12, 2015.
What does Bakedin do?
Internet first brand offering subscription-based baking mix. It offers baking kits, cake kits, baking products, recipe books, and more. The company offers pre-measured ingredients with a step-by-step recipes card. The company also claims to use recyclable product packing. It also offering cooking accessories.
Who are the top competitors of Bakedin?
Bakedin's top competitors include Lo-Dough and The Happy Bread Company.
What products or services does Bakedin offer?
Bakedin offers Millionaire's Shortbread Biscuits, DIY Cupcakes Duo Pack, Chocolate Orange Chilli Brownie, Vanilla Ice Cream Making Kit, and Gingerbread House Decorating Kit.
Who are Bakedin's investors?
Bakedin has 2 investors. Key investors include The FSE Group, and Enterprise M3.
What is Bakedin's valuation?
The valuation of Bakedin is $5.3M as of May 2020.