About Bakedin
Bakedin is a Consumer company based in Basingstoke (United Kingdom) founded in 2013 by Anna Bridgen. It operates in the Consumer and Retail sectors. Bakedin has raised $1.91 million across 4 funding rounds from investors including The FSE Group and Enterprise M3. Bakedin was last valued at $5.3 million in May 2020. Bakedin offers products and services including Millionaire's Shortbread Biscuits, DIY Cupcakes Duo Pack, Chocolate Orange Chilli Brownie, Vanilla Ice Cream Making Kit, and Gingerbread House Decorating Kit. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its legal entity is BAKED IN LTD. Its competitors include Lo-Dough and The Happy Bread Company.
Company details
Internet first brand offering subscription-based baking mix. It offers baking kits, cake kits, baking products, recipe books, and more. The company offers pre-measured ingredients with a step-by-step recipes card. The company also claims to use recyclable product packing. It also offering cooking accessories.
- Headquarters Basingstoke, United Kingdom
- Founders Anna Bridgen
- Stage Minicorn
- SectorsConsumerRetail
- Email••••••••
- Website bakedin.co.uk
- Social LinkedIn X Facebook YouTube
- Legal Name Baked In Ltd
- Date of Incorporation 07 May, 2013
- Jurisdiction KNOWLHILL, MILTON KEYNES
- Total Equity Funding$1.91M (USD)
in 4 rounds
- Latest Funding Round$822.54K (USD), Seed
May 2020
- InvestorsThe FSE Group
& 1 more
Products & Services of Bakedin
Bakedin offers a comprehensive portfolio of products and services, including Millionaire's Shortbread Biscuits, DIY Cupcakes Duo Pack, Chocolate Orange Chilli Brownie, Vanilla Ice Cream Making Kit, and Gingerbread House Decorating Kit.
Baking mix for creating shortbread biscuits with caramel flavors.
Kit for making homemade cupcakes with easy instructions.
Mix for brownies combining chocolate, orange, and chili spices.
Kit to prepare vanilla ice cream at home simply.
Kit for decorating gingerbread houses during holidays.
Apps and channels of Bakedin
its YouTube channel Treat Kitchen has 27 subscribers and 2 videos.
Videos from Bakedin
The most watched videos on Bakedin's YouTube channel, Treat Kitchen (27 subscribers). Click a video to play it here.
More on Treat Kitchen.
Funding Insights of Bakedin
Bakedin has successfully raised a total of $1.91M across 4 strategic funding rounds. The most recent funding activity was a Seed round of $822.54 thousand completed in May 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.91M
- Total Rounds 4
- Last Round Seed — $822,536
- First Round $574,000
(May 2015)
- Investors Count 2
All 4 funding rounds of Bakedin with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2020 | $822,536 | Seed | $5.3M | The FSE Group | – |
| Oct 2018 | $192,416 | Debt – Conventional | – | – | |
| Oct 2017 | $516,000 | Seed | $5.1M | – | – |
| May 2015 | $574,000 | Seed | $••••• | – | – |
| Date | Valuation | Stage |
|---|---|---|
| May 2020 | $5.3M | •••••••• |
| Oct 2017 | $5.1M | •••••••• |
| May 2015 | $••••• | •••••••• |
Full valuation and stage history of Bakedin
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $5.3M (May 2020). 2 investors in total: 2 institutional.
Investors in Bakedin
Bakedin has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include The FSE Group and Enterprise M3.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Funding solutions are provided by The FSE Group for businesses. | thefsegroup.com | Fleet, United Kingdom | ||
A government-backed foundation in Europe focused on employment sector initiatives. | 2015 | enterprisem3.org.uk | Winchester, United Kingdom |
Investor details for Bakedin
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People of Bakedin
2 people are tracked at Bakedin (2 in leadership).
| Name | Role | Group |
|---|---|---|
Anna Bridgen | Co-Founder | Leadership |
Jess Barnett | Brand Director | Leadership |
Complete people profiles for Bakedin
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Timeline of Bakedin
4 dated milestones of Bakedin across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Bakedin is founded.
- Funding First funding round of $574K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $823K.
Competitors of Bakedin
Bakedin has 2 listed competitors in our database. They include Lo-Dough and The Happy Bread Company.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lodough.co | 2017 | Rochdale, United Kingdom | 2 | Produces low-carb food bases and mixes for calorie-reduced meals. | ||
| thehappybreadcompany.com | 2015 | London, United Kingdom | Operates a gluten-free bakery in Hackney. |
Detailed competitors of Bakedin
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Web traffic of Bakedin
The website of Bakedin (bakedin.co.uk) receives about 8.2K visits a month.
- Monthly visits8.2K
▲ 387.7% vs previous month
Websites whose visitors overlap most with Bakedin. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| wbc.co.uk | 100% | 16.3K | #929,369 | View details |
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Related news about Bakedin
Complete news archive for Bakedin
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Frequently Asked Questions about Bakedin
Bakedin was founded in 2013 and raised its 1st funding round 2 years after it was founded.
Bakedin is headquartered in Basingstoke, United Kingdom. It is registered at Basingstoke, Hampshire, United Kingdom.
Bakedin is a funded company, having raised a total of $1.91M across 4 funding rounds to date. The company's 1st funding round was a Seed of $574K, raised on May 2015.
Internet first brand offering subscription-based baking mix. It offers baking kits, cake kits, baking products, recipe books, and more. The company offers pre-measured ingredients with a step-by-step recipes card. The company also claims to use recyclable product packing. It also offering cooking accessories.
Bakedin's top competitors include Lo-Dough and The Happy Bread Company.
Bakedin offers Millionaire's Shortbread Biscuits, DIY Cupcakes Duo Pack, Chocolate Orange Chilli Brownie, Vanilla Ice Cream Making Kit, and Gingerbread House Decorating Kit.
Bakedin has 2 investors. Key investors include The FSE Group, and Enterprise M3.
The valuation of Bakedin is $5.3M as of May 2020.
Bakedin operates through Baked In Ltd.