About Baker Street
Baker Street is a Consumer company based in Mumbai (India) founded in 2011 by Nirmal Gogri and Vishaal Vira. Bakery goods including biscuits and cookies are sold online. Baker Street has raised $2.35 million across 1 funding round from investors including Future Group, Ranjan Gogri and Pravin Gogri. The company has 16 employees. Baker Street was last valued at $3.93 million in June 2014. Its Indian entity Sarjena Foods Private Limited reported revenue of ₹4.53 Cr. Baker Street offers products and services including Cookies, Biscuits, Munch Bites, Rusk, and Khari. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its competitors include Britannia, Cremica and CookieMan; 2 of its 3 listed competitors have raised funding.
Company details
Baker Street was established in 2011 in Mumbai, India, as an internet-first brand within the bakery sector. Products such as biscuits, cookies, toasts, and cake rusks are produced in various varieties and flavors. These items are crafted using high-quality flours, premium margarines, and butter. Operations focus on direct online distribution to customers across the region.
- Headquarters Mumbai, India
- Employees 16
- Founders Nirmal Gogri, Vishaal Vira
- Stage Minicorn
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website bakerstreet.in
- Social Facebook
- Legal Name Sarjena Foods Private Limited
- Date of Incorporation 10 Mar, 2011
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹4.53 Cr
FY 2025 · +27% YoY
- Net Loss-₹2.93 Cr
FY 2025 · -65% margin
- EBITDA-₹2.30 Cr
FY 2025 · -51% margin
- Total Equity Funding$2.35M (USD)
in 1 rounds
- Latest Funding Round$2.35M (USD), Series A
Jun 2014
- InvestorsFuture Group
& 4 more
- Employee Count16
Associated legal entities of Baker Street
Baker Street operates through Sarjena Foods Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Sarjena Foods Private Limited CIN U15400MH2011PTC214581 | Active | 10 Mar 2011 | Mumbai, Maharashtra | ₹4.5 Cr | 16 | 2 | View details |
Products & Services of Baker Street
Baker Street offers a comprehensive portfolio of products and services, including Cookies, Biscuits, Munch Bites, Rusk, and Khari.
Handcrafted cookies using premium ingredients for daily snacking.
Variety of biscuits supplied to supermarkets and online platforms.
Nutritious bite-sized bakery items for health-conscious consumers.
Traditional rusk products made with fine flours and butter.
Flaky khari pastries exported and distributed globally.
Funding Insights of Baker Street
Baker Street has successfully raised a total of $2.35M through 1 strategic funding round. The most recent funding activity was a Series A round of $2.35 million completed in June 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.35M
- Total Rounds 1
- Last Round Series A — $2.35M
- First Round $2.35M
(Jun 2014)
- Investors Count 5
All 1 funding rounds of Baker Street with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2014 | $2.35M | Series A | $3.93M | Future Group |
| Date | Valuation | Stage |
|---|---|---|
| Jun 2014 | $3.93M | •••••••• |
Last known valuation $3.93M (Jun 2014). 5 investors in total: 1 institutional and 4 angel.
Investors in Baker Street
Baker Street has secured backing from 5 investors, including institutional and angel investors. Prominent investors backing the company include Future Group, Ranjan Gogri and Pravin Gogri.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-format offline retail is operated in India. | 1997 | futuregroup.in | Mumbai, India | |
RG Ranjan Gogri | unknown_948113257750466fa | |||
PG Pravin Gogri | unknown_41d3b15ac34546af8 | |||
JG Jyoti Gogri | unknown_75f985a54dab4ebd9 | |||
NG Nirmal Gogri | Angel investor and entrepreneur, focused on tech startups in India. | unknown_09d621153a6b41258 |
Investor details for Baker Street
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Board of directors of Sarjena Foods Private Limited (Baker Street)
Sarjena Foods Private Limited is the primary company behind Baker Street. The board of Sarjena Foods Private Limited currently have 2 directors; the longest-serving is Nirmal Gogri Pravinchandra, appointed in 2011. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Nirmal Gogri Pravinchandra DIN 01862820 | Director | 10 Mar 2011 | 15 yrs 8 mo | Sarjena Foods Private Limited |
| Vishaal Ratilal Vira DIN 03390788 | Director | 10 Mar 2011 | 15 yrs 8 mo | Sarjena Foods Private Limited |
People of Baker Street
2 people are tracked at Baker Street (2 in leadership); the tracked headcount is 16.
| Name | Role | Group |
|---|---|---|
| Co-Founder & Director | Leadership | |
| Co-Founder & Director | Leadership |
Complete people profiles for Baker Street
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Financials of Baker Street
Figures of Sarjena Foods Private Limited, the primary company behind Baker Street, for FY 2025. Revenue was ₹4.53 Cr (+27% year on year). Net loss was -₹2.93 Cr (-65% margin). EBITDA was -₹2.30 Cr (-51% margin). Revenue has grown at a compounded annual rate of +8% over three years and -1% over five years.
- ₹4.53 CrRevenue · FY 2025 · +27% YoY
- -₹2.93 CrNet loss · -65% margin
- -₹2.30 CrEBITDA · -51% margin
- ₹1.66 CrPaid-up capital
- 16Employees (provident fund records)
- +8%Revenue CAGR, 3 years
- -1%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Sarjena Foods Private Limited are on its company page.
Detailed financial statements for Baker Street
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Baker Street
3 dated milestones of Baker Street across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Baker Street is founded.
- Funding First funding round of $2.4M.
- Milestone Reaches Minicorn status.
Competitors of Baker Street
Baker Street has 3 listed competitors in our database, 2 of them funded. They include Britannia, Cremica and CookieMan.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| britannia.co.in | 1892 | Kolkata, India | 150 | Biscuits, cakes, rusks, and dairy products are produced by Britannia. | ||
| cremica.in | 1977 | Gurugram, India | $34.94M | 2,051 | Snacks, biscuits, breads, and related products are manufactured. | |
| cookiemanindia.com | 2000 | Chennai, India | $1.25M | 380 | Cookies and baked goods are manufactured and marketed in India. |
Detailed competitors of Baker Street
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Web traffic of Baker Street
Websites that share an audience with Baker Street (bakerstreet.in).
Websites whose visitors overlap most with Baker Street. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bakels.in | 82% | 1.9K | View details |
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Baker Street (Food & Beverage Products & Processing) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 143.51 M | 2,828 |
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Related news about Baker Street
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Frequently Asked Questions about Baker Street
Baker Street was founded in 2011 and raised its 1st funding round 3 years after it was founded.
Baker Street is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Baker Street is a funded company, having raised a total of $2.35M across 1 funding round to date. The company's 1st funding round was a Series A of $2.35M, raised on Jun 2014.
Baker Street has 16 employees.
The primary company behind Baker Street, Sarjena Foods Private Limited, reported revenue of ₹4.53 Cr for FY 2025, up 27% year on year.
Baker Street was established in 2011 in Mumbai, India, as an internet-first brand within the bakery sector. Products such as biscuits, cookies, toasts, and cake rusks are produced in various varieties and flavors. These items are crafted using high-quality flours, premium margarines, and butter. Operations focus on direct online distribution to customers across the region.
Baker Street offers Cookies, Biscuits, Munch Bites, Rusk, and Khari.
Baker Street has 5 investors. Key investors include Future Group, Ranjan Gogri, Pravin Gogri, Jyoti Gogri, and Nirmal Gogri.
The valuation of Baker Street is $3.93M as of Jun 2014.
Baker Street operates through Sarjena Foods Private Limited.
The legal entities of Baker Street currently have 2 directors, including Nirmal Gogri Pravinchandra, Vishaal Ratilal Vira.