BAM
About BAM
BAM is a Financial Services company based in Guatemala City (Guatemala), and was acquired by Bancolombia in June 2016. Commercial banking services are provided to clients in Guatemala. It operates on a Subscription Services, Commission-Based, and FinTech model. Its website bam.com.gt draws about 385 thousand monthly visits. BAM offers products and services including Cuenta Fácil, Tarjeta de Crédito, Seguros, Préstamos, and Tu360 Marketplace. Its focus areas include Banking and Commercial Banking. Its legal entity is Banco Agromercantil de Guatemala, S.A. Its competitors include Corporacion Bi, Banco Cuscatlan and G & T Continental.
Company details
Banco Agromercantil de Guatemala, S.A., known as BAM, is involved in offering a wide range of financial solutions. Services provided include digital banking accounts, credit cards, personal loans, insurance products, and investment opportunities. A marketplace named Tu360 is also operated for exclusive client offers. The company focuses on sectors such as personal banking, private banking, and agribusiness. Financial wellness and cybersecurity education are emphasized through dedicated platforms. Operations are primarily based in Guatemala, with a commitment to technological access for children through partnerships like Funsepa.
- Headquarters Guatemala City, Guatemala
- Stage Acquired
- SectorsFinancial Services
- Website category Finance · Financial Planning and Management
- Email••••••••
- Phone•••• ••••
- Website bam.com.gt
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Bancolombia (Jun 2016)
- Legal Name Banco Agromercantil De Guatemala, S.A.
- Latest Funding Round$225M (USD), Debt – Conventional
Jul 2019
- InvestorsBancolombia
& 1 more
- Acquired byBancolombia
(Jun 2016)
Products & Services of BAM
BAM offers a comprehensive portfolio of products and services, including Cuenta Fácil, Tarjeta de Crédito, Seguros, Préstamos, and Tu360 Marketplace.
Digital account opened easily from mobile or computer.
Credit card with rewards and app subscription benefits.
Insurance plans tailored for family and home protection.
Loans provided for personal and financial goal achievement.
Exclusive marketplace offering products with unique client discounts.
Apps and channels of BAM
BAM publishes 2 mobile apps with over 500K+ downloads; its YouTube channel bamguatemala has 6.56K subscribers and 30 videos.
Videos from BAM
The most watched videos on BAM's YouTube channel, bamguatemala (6.56K subscribers). Click a video to play it here.
More on bamguatemala.
Funding Insights of BAM
- Total Rounds 1
- Last Round Debt – Conventional — $225M
- First Round $225M
(Jul 2019)
- Investors Count 1
All 1 funding rounds of BAM with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2019 | $225M | Debt – Conventional | – | – |
2 investors in total: 2 institutional.
Investors in BAM
BAM has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Bancolombia and International Finance Corporation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
IFC is focused on private sector development in emerging markets. | 1956 | ifc.org | ||
Bancolombia is recognized as a leading banking institution in Colombia. | 1945 | bancolombia.com | Medellin, Colombia |
Investor details for BAM
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of BAM
9 people are tracked at BAM (4 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Mariana Gallo Gaviria | VP Riesgos | Leadership |
David Greenway | President and CEO | Leadership |
José Miguel Suárez Alvarado | CTO | Leadership |
Tomás Arismendy | Chief Digital Officer (cdo) | Leadership |
Jose Jorge Díaz | Ingeniero Devops | Team |
Héctor Daniel Elías Ardón santa Cruz | Jefe De Ventas Digitales | Team |
Wilson Barrientos | Gerente De Mercadeo Y Ventas Digitales | Team |
Carlos Barrera | Arquitecto De TI | Team |
Alejandro Gaytán | Gerente De Unidad De Negocios | Team |
Complete people profiles for BAM
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of BAM
2 dated milestones of BAM across 3 years, from founding to its latest funding, stage changes and deals.
- Exit Acquired by Bancolombia.
- Funding First funding round of $225.0M.
Competitors of BAM
BAM has 3 listed competitors in our database. They include Corporacion Bi, Banco Cuscatlan and G & T Continental.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| corporacionbi.com | 2010 | Guatemala | Banking regulations in Guatemala are overseen by Corporacion Bi. | |||
| bancocuscatlan.com | 1997 | El Salvador, Guatemala | Commercial banking services are offered in El Salvador and Guatemala. | |||
| gtc.com.gt | 2017 | Guatemala | Commercial banking services are provided to clients in Guatemala. |
Detailed competitors of BAM
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of BAM
The website of BAM (bam.com.gt) receives about 385.5K visits a month and ranks #119,425 among all websites worldwide, #7,491 in Financial Planning and Management.
- Monthly visits385.5K
▲ 6.9% vs previous month
- Unique visitors89.8K
per month
- Global rank#119,425
among all websites
- Category rank#7,491
Finance · Financial Planning and Management
- Bounce rate32%
- Pages per visit4.3
- Average visit4 min 30 sec
- DevicesDesktop 45% · Mobile 56%
Websites whose visitors overlap most with BAM. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
bancopromerica.com.gt | bancopromerica.com.gt | 100% | #110,360 | – | |
gytcontinental.com.gt | gytcontinental.com.gt | 99% | – | ||
bi.com.gt | bi.com.gt | 92% | #23,176 | – | |
| interbanco.com.gt | 84% | 680.7K | #204,475 | View details | |
| corporacionbi.com | 79% | 999K | #58,355 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 27 similar websites and full traffic analytics for BAM
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- 27 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Bam
Complete news archive for BAM
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- Full article archive
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about BAM
BAM is headquartered in Guatemala City, Guatemala.
Banco Agromercantil de Guatemala, S.A., known as BAM, is involved in offering a wide range of financial solutions. Services provided include digital banking accounts, credit cards, personal loans, insurance products, and investment opportunities. A marketplace named Tu360 is also operated for exclusive client offers. The company focuses on sectors such as personal banking, private banking, and agribusiness. Financial wellness and cybersecurity education are emphasized through dedicated platforms. Operations are primarily based in Guatemala, with a commitment to technological access for children through partnerships like Funsepa.
BAM's top competitors include Corporacion Bi, Banco Cuscatlan and G & T Continental.
BAM offers Cuenta Fácil, Tarjeta de Crédito, Seguros, Préstamos, and Tu360 Marketplace.
BAM has 2 investors. Key investors include Bancolombia, and International Finance Corporation.
BAM operates through Banco Agromercantil De Guatemala, S.A..
Yes. BAM was acquired by Bancolombia in June 2016.
Yes. BAM publishes Bamapp Personas and 1 more app, with over 500,000 downloads.
The website of BAM receives about 385 thousand visits a month and ranks #119,425 among all websites worldwide.