About Baoku
Baoku is a company based in Beijing (China) founded in 2007 was acquired by Shiji in March 2018. Baoku has raised $60 million across 3 funding rounds from investors including Shiji, AsiaInfo and Matrix. Baoku operates in a competitive market with competitors including Brex, Ramp, Navan, Pleo and Airbase, among others.
Funding Insights of Baoku
Baoku has successfully raised a total of $60M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $60M
- Total Rounds 3
- First Round $10M
(Apr 2014)
- Investors Count 4
All 3 funding rounds of Baoku with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2016 | – | Series C | β | β | |
| Aug 2015 | $50M | Series B | β | β | |
| Apr 2014 | $10M | Series A | β | β |
5 investors in total: 5 institutional.
Investors in Baoku
Baoku has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Shiji, AsiaInfo and Matrix.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage ventures are funded by the investment firm. | – | matrix.vc | San Francisco, United States | |
Venture capital firm investing in TMT & other tech sectors | – | cbc-capital.com | Beijing, China | |
Multiple sectors are invested in by this venture capital firm. | – | matrixpartners.com.cn | Chaoyang, China | |
OSS/BSS and IT services are provided to the telecommunications sector. | 1993 | asiainfo.com | Haidian, China | |
Cloud-based property management solutions for hospitality are provided. | 1998 | shijigroup.com | Beijing, China |
Investor details for Baoku
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Baoku
1 people are tracked at Baoku (1 in leadership).
| Name | Role | Group |
|---|---|---|
Wang Xuesong | CEO | Leadership |
Complete people profiles for Baoku
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Timeline of Baoku
4 dated milestones of Baoku across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Baoku is founded.
- Funding First funding round of $10.0M.
- Funding Latest funding round, Series C,.
- Exit Acquired by Shiji.
Competitors of Baoku
Baoku operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Brex, Ramp, Navan, Pleo and Airbase, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| brex.com | 2017 | Draper, United States | $1.16B | – | SaaS-driven credit card and spend management solutions platform for businesses | |
| ramp.com | 2019 | New York, United States | $2.13B | – | Spend management and accounts payable solutions are delivered to businesses. | |
| navan.com | 2015 | Palo Alto, United States | $1.58B | 847 | Corporate travel and expense management are facilitated through SaaS platform. | |
| pleo.io | 2015 | Copenhagen, Denmark | $434.02M | 149 | SaaS expense management solutions for business travel are provided. | |
| airbase.com | 2017 | San Francisco, United States | $90.5M | 77 | Procure-to-pay management software is offered for business operations. | |
| emburse.com | 2002 | San Francisco, United States | $7.25M | 9 | Corporate cards and expense management are offered to businesses. | |
| spendesk.com | 2016 | Paris, France | $303.82M | – | Provider of prepaid cards for financial benefits of employees | |
| marqeta.com | 2010 | Oakland, United States | $528.11M | 854 | Card-issuing and payment processing solutions are offered to businesses. | |
| concur.com | 1988 | Bellevue, United States | – | – | Corporate travel expenses and invoices are managed via SaaS platform. |
Detailed competitors of Baoku
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Baoku
Websites that share an audience with Baoku (baoku.com).
Websites whose visitors overlap most with Baoku. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
baoku.baidu.com | baoku.baidu.com | 100% | – | – | β |
home.asiainfo.com | home.asiainfo.com | 76% | – | – | β |
osforce.cn | osforce.cn | 76% | – | – | β |
| oracle.com | 76% | 18.1M | #2,347 | View details | |
google.com.hk | google.com.hk | 76% | – | #459 | β |
Latest news on Baoku
Complete news archive for Baoku
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Baoku
10 companies that operate in the same segment as Baoku (Finance & Accounting Applications), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based accounts payable and receivable software for businesses | 2006 | Palo Alto, California, United States | USD 325.6 M | USD 1.65 B | 2,360 | |
Corporate travel and expense management are facilitated through SaaS platform. | 2015 | Palo Alto, California, United States | USD 1.58 B | USD 3.52 M | 847 | |
Financial and accounting software is developed for businesses and individuals. | 1983 | Mountain View, California, United States | USD 49.62 M | USD 21.45 B | 18,200 | |
Spend management and accounts payable solutions are delivered to businesses. | 2019 | New York, New York, United States | USD 3.21 B | – | – | |
Business spends, payments, and rewards are streamlined by automated workflows. | 2011 | Hyderabad, Telangana, India | USD 13.75 M | USD 149.43 M | 431 | |
SaaS-driven credit card and spend management solutions platform for businesses | 2017 | Draper, Utah, United States | USD 1.16 B | – | 1 | |
Subscription-based online banking is offered to SMEs and freelancers. | 2017 | Paris, France | USD 717.15 M | – | – | |
Cloud-based ERP software is provided for business management across segments. | 1996 | Oslo, Oslo, Norway | USD 198.09 M | – | – | |
Payflow is recognized as a financial wellness application for employees. | 2020 | Alcobendas, Comunidad De Madrid, Spain | USD 58.23 M | – | – | |
Cloud-based HR and payroll solutions are offered for small businesses. | 2012 | San Francisco, California, United States | USD 718.35 M | – | – |
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Frequently Asked Questions about Baoku
Baoku was founded in 2007 and raised its 1st funding round 7 years after it was founded.
Baoku is headquartered in Beijing, China.
Wang Xuesong is the current CEO of Baoku.
Baoku is a funded company, having raised a total of $60M across 3 funding rounds to date. The company's 1st funding round was a Series A of $10M, raised on Apr 2014.
Founded in 2007 in Beijing, China, Baoku operates in the travel technology sector. Travel solutions for service providers and SaaS tools for enterprise travel management are offered. Services are charged based on usage, with approximately 2300 customers served. Funding of 50 million was raised in a Series B round from Matrix Partners, led by CEO Wang Xuesong.
Baoku has 5 investors. Key investors include Shiji, AsiaInfo, Matrix, CBC Capital, and Matrix Partners China.
Yes. Baoku was acquired by Shiji in March 2018.

