About Baozun
Baozun is a company based in Shanghai (China) founded in 2007.. The company has 7,650 employees as of December 31, 2024. Baozun has completed 4 acquisitions, including Full Jet, GAP and Gap Greater China. Baozun operates in a competitive market with competitors including Global-e, CommerceIQ, Cart.com, BigCommerce and AnyMind Group, among others.
- Headquarter Shanghai, China
- Employees 7650 as on 31 Dec, 2024
- Stage Public
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Sectors
TechnologyRetail
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Baozun, Inc. Sponsored Adr Class A
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Annual Revenue
$1.31 B5.26as on Dec 31, 2024
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Net Profit
$-25.73 M34.52as on Dec 31, 2024
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EBITDA
$11.33 M286.96as on Dec 31, 2024
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Latest Funding Round
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Investors
Alibaba Group
& 3 more
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Employee Count
7650
as on Dec 31, 2024
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Investments & Acquisitions
Full Jet
& 3 more
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IPO & Listings of Baozun
Baozun is a publicly listed company on the NASDAQ with ticker symbol BZUN in USA, operating in the Retail trade sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
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Leadership Team
11 people
Sales and Marketing
6 people
Software Development Team
5 people
Finance and Accounting
4 people
Human Resources and Administration
3 people
Project Team
2 people
Key Team
1 people
Head Team
1 people
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Funding Insights of Baozun
- Total Funding Total Funding
- Total Rounds 4
- Last Round Last Round
- First Round First Round
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2020 | Amount | Post-IPO - Baozun | Valuation |
investors |
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| Apr, 2019 | Amount | Post-IPO - Baozun | Valuation |
investors |
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| Jan, 2013 | Amount | Series C - Baozun | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Baozun
Baozun has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include Alibaba Group, Crescent Point and Goldman Sachs Asset Management. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Infinity Group is recognized for cross-border innovation and investment.
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Founded Year | Domain | Location | |
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Growth equity is provided to consumer-focused companies by Crescent Point.
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Founded Year | Domain | Location | |
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Asset management services are provided by Goldman Sachs globally.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Baozun
Baozun has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Full Jet, GAP and Gap Greater China. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Branding and digital marketing services are offered by Full Jet.
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2013 | ||||
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Casual wear, accessories, and personal care products are wholesaled.
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2010 | ||||
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E-commerce support services are provided for online retail operations.
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2008 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Baozun
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Baozun Comparisons
Competitors of Baozun
Baozun operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Global-e, CommerceIQ, Cart.com, BigCommerce and AnyMind Group, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Software solutions for cross-border e-commerce industries are provided.
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| domain | founded_year | HQ Location |
AI platform for retail ecommerce management and optimization is provided.
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| domain | founded_year | HQ Location |
Software suite solutions are provided for e-commerce businesses.
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| domain | founded_year | HQ Location |
SaaS-based software suites for e-commerce operations are provided.
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| domain | founded_year | HQ Location |
Platforms for e-commerce, marketing, and manufacturing are provided.
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| domain | founded_year | HQ Location |
Provider of SaaS based marking solution
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Baozun
Frequently Asked Questions about Baozun
When was Baozun founded?
Baozun was founded in 2007 and raised its 1st funding round 4 years after it was founded.
Where is Baozun located?
Baozun is headquartered in Shanghai, China.
How many employees does Baozun have?
As of Dec 31, 2024, the latest employee count at Baozun is 7,650.
What is the annual revenue of Baozun?
Annual revenue of Baozun is $1.31B as on Dec 31, 2024.
What does Baozun do?
Baozun was founded in 2007 in Shanghai, China, as a provider of online e-commerce solutions tailored to retail brands. Services encompass omnichannel store management, cross-channel retail operations, integrated inventory management, warehouse management, and supply chain management. These offerings support industries including fashion, appliances, food, and health, with operations focused on enhancing retail efficiency across channels.
Who are the top competitors of Baozun?
Baozun's top competitors include CommerceIQ, Bazaarvoice and ShopUp.
Is Baozun publicly traded?
Yes, Baozun is publicly traded on NASDAQ under the ticker symbol BZUN.
How many acquisitions has Baozun made?
Baozun has made 4 acquisitions, including Full Jet, GAP, and Gap Greater China.
Who are Baozun's investors?
Baozun has 4 investors. Key investors include Alibaba Group, Crescent Point, Goldman Sachs Asset Management, and Infinity Group.
What is Baozun's ticker symbol?
The ticker symbol of Baozun is BZUN on NASDAQ.
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