About Barilla
Barilla is a Consumer company based in Parma (Italy) founded in 1877. It operates as a pasta, sauces, and entrees are produced and distributed globally. The company has 568 employees. Its website barilla.com draws about 935 thousand monthly visits. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Pasta and Noodles. Its legal entity is BARILLA DANMARK A/S. Its competitors include Goodles, Banza, Sfoglini, Buitoni and Seviroli and 4 more; 5 of its 9 listed competitors have raised funding.
Company details
Barilla was founded in 1877 in Parma, Italy, within the food industry sector. Operations focus on manufacturing multi-category products, including pasta, sauces, and entrees available in flavors such as chicken, Italian, tomato, and whole grain. These items are distributed through organized retailers, wholesalers, and independent grocers across worldwide markets.
- Headquarters Parma, Italy
- Employees 568
- SectorsConsumer
- Website category Food and Drink · Cooking and Recipes
- Phone•••• ••••
- Website barilla.com
- Social X Facebook
- Legal Name Barilla Danmark A/S
- Annual Revenue$11.3 M (USD)0as on Dec 31, 2019
- Net Profit$191.55 K (USD)0as on Dec 31, 2019
- Latest Funding Round$228.71K (USD), Grant
Feb 2022
- Investors
- Employee Count568
Funding Insights of Barilla
- Total Rounds 1
- Last Round Grant — $228,707
- First Round $228,707
(Feb 2022)
- Investors Count 1
All 1 funding rounds of Barilla with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2022 | $228,707 | Grant | – | – |
1 investors in total: 1 institutional.
Investors in Barilla
Barilla has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Ministry of Economy, Finance and Industrial and Digital Sovereignty.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | economie.gouv.fr | - |
Investor details for Barilla
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
People of Barilla
165 people are tracked at Barilla (87 in leadership, 12 in board & advisors, 66 in team); the tracked headcount is 568.
| Name | Role | Group |
|---|---|---|
Moritz Tintelnot | Managing Director Barilla Sweden, Denmark, Finland, Baltics (vp) | Leadership |
Natalie Howell | Marketing Excellence Director - Barilla | Leadership |
Michele Amigoni | Chief Research, Development & Quality Officer - Exco And GLT Member - At Barilla Group | Leadership |
Murat Bozkurt | Supply Chain Director-turkey, Middle East & Africa | Leadership |
Ismail Bakare | Creative Director | Leadership |
Fabio Valiante | Chief Growth Officer | Leadership |
Nicoletta Aquaro | Head Of Global Innovation Platform | Leadership |
Greg Arseneau | Associate Director - Shopper Marketing | Leadership |
Ilaria Lodigiani | Barilla, Chief Category & Marketing Officer | Leadership |
Alessio Garbin | Global Digital Strategy Director | Leadership |
Dora Waldin | Head Of Marketing Condiments Region Americas | Leadership |
Patrick Pagliarani | Global Supplier Quality Director | Leadership |
Giulia Becuzzi | Head Of Marketing Western Europe Pasta Category | Leadership |
Alejandro Murillas | Group Transformation Director | Leadership |
Adrian Ionescu | Head Of Marketing Romania And Hungary Meal Solutions & Eastern Europe Bakery Development | Leadership |
Ervis Gjoka | Managing Director Norway | Leadership |
Claudia B. | Head Of Global Open Innovation & IPR | Leadership |
Eliano Apicella | Purchasing Director – Indirect Materials, Services, Energy And Investments | Leadership |
Luigi Ganazzoli | Vice President Purchasing | Leadership |
Barbara Pederzolli | Global Insights Director | Leadership |
145 more people are available in the full profile.
Complete people profiles for Barilla
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Barilla
2 dated milestones of Barilla across 145 years, from founding to its latest funding, stage changes and deals.
- Founded Barilla is founded.
- Funding First funding round of $229K.
Competitors of Barilla
Barilla has 9 listed competitors in our database, 5 of them funded. They include Goodles, Banza, Sfoglini, Buitoni and Seviroli, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| goodles.com | 2020 | Santa Cruz, United States | $19.4M | – | Subscription-based organic pasta in various flavors is offered online. | |
| eatbanza.com | 2014 | Detroit, United States | $28.8M | 89 | Chickpea-based pasta and shelf-stable products are developed by Banza. | |
| sfoglini.com | 2012 | Brooklyn, United States | $2.5M | 1,800 | Organic pasta varieties are produced and distributed by Sfoglini. | |
| buitoni.com | 1827 | Arlington, United States | – | 574 | Pasta products are manufactured and distributed by the Buitoni brand. | |
| seviroli.com | 1960 | Garden, United States | – | – | Pasta brand products are distributed through US retailers by Seviroli. | |
| immieats.com | 2019 | San Francisco, United States | $29.04M | 9 | Nutritious soup ingredients and flavors are offered by Immi. | |
| cappellos.com | 2011 | Denver, United States | $8.9M | – | Gluten-free pasta, pizza, and cookie dough are produced and distributed. | |
| chhajedfoods.com | 1979 | Ahmedabad, India | – | 319 | Limited information available | |
| carlaspasta.com | 1978 | South Windsor, United States | – | 124 | Italian food products are manufactured and supplied by Carla’s Pasta. |
Detailed competitors of Barilla
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Barilla
The website of Barilla (barilla.com) receives about 934.7K visits a month and ranks #65,390 among all websites worldwide, #1,917 in Cooking and Recipes.
- Monthly visits934.7K
▲ 1% vs previous month
- Unique visitors561.2K
per month
- Global rank#65,390
among all websites
- Category rank#1,917
Food and Drink · Cooking and Recipes
- Bounce rate46%
- Pages per visit2.0
- Average visit44 sec
- DevicesDesktop 18% · Mobile 82%
Websites whose visitors overlap most with Barilla. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| foodnetwork.com | 100% | – | #1,274 | View details | |
academiabarilla.com | academiabarilla.com | 91% | – | – | – |
epicurious.com | epicurious.com | 83% | – | #25,089 | – |
koket.se | koket.se | 82% | – | #11,971 | – |
hellofresh.be | hellofresh.be | 82% | – | #72,930 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Barilla
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Products & Processing
10 companies that operate in the same segment as Barilla (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 |
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Related news about Barilla
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Frequently Asked Questions about Barilla
Barilla was founded in 1877 and raised its 1st funding round 145 years after it was founded.
Barilla is headquartered in Parma, Italy. It is registered at Parma, Emilia-romagna, Italy.
Barilla has 568 employees.
Annual revenue of Barilla is $11.3M as on Dec 31, 2019.
Barilla was founded in 1877 in Parma, Italy, within the food industry sector. Operations focus on manufacturing multi-category products, including pasta, sauces, and entrees available in flavors such as chicken, Italian, tomato, and whole grain. These items are distributed through organized retailers, wholesalers, and independent grocers across worldwide markets.
Barilla has 1 investor. Key investors include Ministry of Economy, Finance and Industrial and Digital Sovereignty.
Barilla operates through Barilla Danmark A/S.
The website of Barilla receives about 935 thousand visits a month and ranks #65,390 among all websites worldwide.