barkeepersfriend
About barkeepersfriend
barkeepersfriend is a Chemicals & Materials company based in United States, and was acquired by Forward Consumer Partners in March 2025. Household cleaning products are manufactured using oxalic acid formulations. Its website barkeepersfriend.com draws about 65 thousand monthly visits. Its focus areas include Chemicals and Materials and Cleaning Chemicals. Its legal entity is SerVaas Laboratories Inc.
Company details
Manufacturer of household cleaning products using oxalic acid. The company produces a variety of cleaners, polishes, and related accessories for kitchen, bathroom, garage, and outdoor use. Formulations are bleach- and chlorine-free, biodegradable, and safe for septic systems. The manufacturing process incorporates sustainable practices such as rainwater harvesting to conserve resources. Products are designed to effectively remove tough stains like rust, mineral deposits, and baked-on food.
- Headquarters United States
- Stage Acquired
- SectorsChemicals & Materials
- Website category Home and Garden
- Website barkeepersfriend.com
- Social LinkedIn X Facebook Instagram
- Acquired by Forward Consumer Partners (Mar 2025)
- Legal Name Servaas Laboratories Inc
- Investors
- Acquired byForward Consumer Partners
(Mar 2025)
Investors in barkeepersfriend
barkeepersfriend has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Forward Consumer Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment support is provided to build enduring consumer brands. | 2023 | forwardconsumerpartners.com | Greenwich, United States |
Investor details for barkeepersfriend
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- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Web traffic of barkeepersfriend
The website of barkeepersfriend (barkeepersfriend.com) receives about 64.6K visits a month and ranks #533,646 among all websites worldwide, #9,364 in Home and Garden.
- Monthly visits64.6K
▼ 4.8% vs previous month
- Unique visitors38.2K
per month
- Global rank#533,646
among all websites
- Category rank#9,364
Home and Garden · Home and Garden
- Bounce rate48%
- Pages per visit1.9
- Average visit44 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with barkeepersfriend. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| homedepot.com | 100% | 174.7M | #174 | View details | |
weiman.com | weiman.com | 71% | #696,912 | – | |
| lakeland.co.uk | 70% | 2M | #22,170 | View details | |
uniqhome.com | uniqhome.com | 70% | – | ||
dirthappens.com | dirthappens.com | 70% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 22 similar websites and full traffic analytics for barkeepersfriend
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 22 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Industrial & Specialty Cleaning Solutions
3 companies that operate in the same segment as barkeepersfriend (Industrial & Specialty Cleaning Solutions) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Contamination control solutions for high-tech manufacturing are provided. | 1998 | Hayward, California, United States | USD 28.75 M | 650 | ||
Specialty chemicals are manufactured by GEO in the United States. | 1993 | Ambler, Pennsylvania, United States | USD 14.98 M | |||
Swimming pool cleaning chemicals are manufactured by Orenda Technologies. | 2010 | Mckinney, Texas, United States |
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Frequently Asked Questions about barkeepersfriend
barkeepersfriend is headquartered in United States.
Manufacturer of household cleaning products using oxalic acid. The company produces a variety of cleaners, polishes, and related accessories for kitchen, bathroom, garage, and outdoor use. Formulations are bleach- and chlorine-free, biodegradable, and safe for septic systems. The manufacturing process incorporates sustainable practices such as rainwater harvesting to conserve resources. Products are designed to effectively remove tough stains like rust, mineral deposits, and baked-on food.
barkeepersfriend has 1 investor. Key investors include Forward Consumer Partners.
barkeepersfriend operates through Servaas Laboratories Inc.
Yes. barkeepersfriend was acquired by Forward Consumer Partners in March 2025.