About BASE Athletica
BASE Athletica is a company based in Singapore (Singapore) founded in 2002 by Charlotte Cain. It operates as a B2C, and D2C. BASE Athletica offers products and services including Activewear Platform, Base Bralettes, Grip Socks, Yoga Straps, and Leggings. BASE Athletica operates in a competitive market with competitors including Sunrise Click, Axtro Sports, Innovez Sports, e1OutdoorSports and Jonetsu, among others.
- Headquarter Singapore, Singapore
- Founders Charlotte Cain
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Industrial Goods & ManufacturingConsumer
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Products & Services of BASE Athletica
BASE Athletica offers a comprehensive portfolio of products and services, including Activewear Platform, Base Bralettes, Grip Socks, Yoga Straps, and Leggings. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Online store for fitness clothing and accessories
Supportive tops designed for active workouts and daily wear
Socks for enhanced grip during pilates and exercises
Tools to assist in stretching and yoga routines
Comfortable bottoms for running and fitness activities
Funding Insights of BASE Athletica
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by BASE Athletica
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - BASE Athletica
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Base Athletica Comparisons
Competitors of BASE Athletica
BASE Athletica operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Sunrise Click, Axtro Sports, Innovez Sports, e1OutdoorSports and Jonetsu, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
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Operates an online retail platform specializing in wearable sports products.
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An e-commerce store specializing in outdoor goods for adventure enthusiasts and sports lovers.
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| domain | founded_year | HQ Location |
Manages an e-commerce store offering sports products and accessories.
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| domain | founded_year | HQ Location |
Online platform for supplements, apparel, equipment, and home care sales.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about BASE Athletica
When was BASE Athletica founded?
BASE Athletica was founded in 2002.
Where is BASE Athletica located?
BASE Athletica is headquartered in Singapore, Singapore.
What does BASE Athletica do?
Base Athletica is an online boutique that specializes in activewear and fitness accessories, featuring brands like P.E Nation and Running Bare. It offers products such as bralettes, leggings, tops, and yoga straps through its e-commerce platform. Headquartered in Singapore with Australian origins, it provides free shipping locally and shares content on health and fitness via a blog, catering to consumers interested in active lifestyles.
Who are the top competitors of BASE Athletica?
BASE Athletica's top competitors include Sunrise Click, Axtro Sports and Innovez Sports.
What products or services does BASE Athletica offer?
BASE Athletica offers Activewear Platform, Base Bralettes, Grip Socks, Yoga Straps, and Leggings.