About The Base
The Base is a publicly listed company based in Minato (Japan) founded in 2012 by Kazuma Ieiri. Online shops are created and managed for e-commerce businesses. The Base has raised $33.31 million across 4 funding rounds from investors including Money Forward, Global Brain and SMBC Venture Capital. The company has 304 employees. Its chief executive, as recorded, is Yuta Tsuruoka. Its website thebase.com draws about 3.2 million monthly visits. Its focus areas include E-Commerce Enablers, Storefronts and Diversified.
Company details
BASE was founded in 2012 in Minato, Japan, focusing on e-commerce solutions. Online shops are enabled for individuals and businesses through a platform that includes dashboard access, storefront customization, payment integrations, and AI tools. Operations support shop launching and management, serving users in the digital retail sector across various geographies.
- Headquarters Minato, Japan
- Employees 304
- Founders Kazuma Ieiri
- Stage Public
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Website thebase.com
- Social LinkedIn X Facebook
- Legal Name Base, Inc.
- Annual Revenue$132.31 M (USD)29.71as on Dec 31, 2025
- Net Profit$11.68 M (USD)437.35as on Dec 31, 2025
- EBITDA$11.17 M (USD)117.54as on Dec 31, 2025
- Total Equity Funding$33.31M (USD)
in 4 rounds
- Latest Funding Round$13.26M (USD), Series A
Jan 2018
- InvestorsMoney Forward
& 7 more
- Employee Count304
Funding Insights of The Base
The Base has successfully raised a total of $33.31M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $13.26 million completed in January 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $33.31M
- Total Rounds 4
- Last Round Series A — $13.26M
- First Round $2.73M
(Jan 2013)
- Investors Count 8
All 4 funding rounds of The Base with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2018 | $13.26M | Series A | – | Global Brain | |
| Oct 2016 | $14.32M | Series A | – | SMBC Venture Capital, Suneight Investment | – |
| May 2014 | $3M | Seed | – | Global Brain | – |
| Jan 2013 | $2.73M | Seed | – | CyberAgent Capital, Partyfactory | – |
8 investors in total: 8 institutional.
Investors in The Base
The Base has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Money Forward, Global Brain and SMBC Venture Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Global Brain is recognized as a venture capital firm supporting startups. | globalbrains.com | Shibuya, Japan | ||
| smbc-vc.co.jp | ||||
Tech investments are made stage-agnostically in Japan and the US. | sun-8.jp | Tokyo, Japan | ||
Venture capital funds are managed to support unlisted companies' growth. | sbinvestment.co.jp | Minato City, Japan | ||
Investments in tech startups are provided by CyberAgent Capital. | cyberagentcapital.com | Tokyo, Japan | ||
| partyfactory.vc | ||||
Venture capital firm investing in Southeast Asian startups and publishing reports on technology and sustainability. | east.vc | |||
Money Forward is engaged in providing financial technology solutions. | 2012 | moneyforward.com | Minato City, Japan |
Investor details for The Base
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People of The Base
2 people are tracked at The Base (2 in leadership); the tracked headcount is 304.
| Name | Role | Group |
|---|---|---|
Kazuma Ieiri | Co-Founder | Leadership |
Yuta Tsuruoka | CEO | Leadership |
Complete people profiles for The Base
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IPO & Listings of The Base
The Base is a publicly listed company on the TSE with ticker symbol 4477 in Japan, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date25 Oct 2019
- Listed onTSE: 4477
- Listed entityBASE, Inc.
- Exchange sectorTechnology services
- ISINJP3835260005
- Share price387.00 JPY (+2.65% on the day) · 2026-10-14
- Market capitalisation44,462,495,026.00 JPY
- Price to earnings20.5
- EPS (diluted, trailing year)18.87 JPY
- Dividend yield1.33%
- Volume (last session)5,247,300
Financials of The Base
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | 20.73B JPY | 1.83B JPY | 1.75B JPY |
| 2024 | 15.98B JPY | 340.0M JPY | 804.0M JPY |
| 2023 | 11.68B JPY | -606.0M JPY | -423.0M JPY |
| 2022 | 9.74B JPY | -1.73B JPY | -1.46B JPY |
| 2021 | 9.93B JPY | -1.19B JPY | -932.0M JPY |
Detailed financial statements for The Base
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Timeline of The Base
4 dated milestones of The Base across 7 years, from founding to its latest funding, stage changes and deals.
- Founded The Base is founded.
- Funding First funding round of $2.7M.
- Funding Latest funding round, Series A, of $13.3M.
- IPO Lists on the stock exchange (IPO).
Web traffic of The Base
The website of The Base (thebase.com) receives about 3.2M visits a month and ranks #12,545 among all websites worldwide, #562 in Fashion and Apparel.
- Monthly visits3.2M
- Unique visitors795.3K
per month
- Global rank#12,545
among all websites
- Category rank#562
Lifestyle · Fashion and Apparel
- Bounce rate34%
- Pages per visit8.6
- Average visit8 min 14 sec
- DevicesDesktop 77% · Mobile 23%
Websites whose visitors overlap most with The Base. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| snkrdunk.com | 100% | 5.6M | #9,507 | View details | |
suzuri.jp | suzuri.jp | 97% | #19,323 | – | |
workman.jp | workman.jp | 95% | #6,079 | – | |
sweat.jp | sweat.jp | 91% | #160,599 | – | |
mensnonno.jp | mensnonno.jp | 91% | #8,527 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for The Base
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Related news about The Base
Complete news archive for The Base
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Frequently Asked Questions about The Base
The Base was founded in 2012 and raised its 1st funding round 1 year after it was founded.
The Base is headquartered in Minato, Japan. It is registered at Minato, Tokyo, Japan.
Yuta Tsuruoka is the CEO of The Base, as recorded in our data.
The Base is a funded company, having raised a total of $33.31M across 4 funding rounds to date. The company's 1st funding round was a Seed of $2.73M, raised on Jan 2013.
The Base has 304 employees.
Annual revenue of The Base is $132.31M as on Dec 31, 2025.
BASE was founded in 2012 in Minato, Japan, focusing on e-commerce solutions. Online shops are enabled for individuals and businesses through a platform that includes dashboard access, storefront customization, payment integrations, and AI tools. Operations support shop launching and management, serving users in the digital retail sector across various geographies.
Yes, The Base is publicly traded on TSE under the ticker symbol 4477.
The Base has 8 investors. Key investors include Money Forward, Global Brain, SMBC Venture Capital, Suneight Investment, and SBI Investment.
The website of The Base receives about 3.2 million visits a month and ranks #12,545 among all websites worldwide.