About Baseus
Baseus is a Consumer company based in Shenzhen (China) founded in 2011. Mobile accessories are designed and distributed by Baseus. Its website baseus.com draws about 603 thousand monthly visits. Baseus offers products and services including Power Banks, Earbuds, Chargers, and Cables. Its focus areas include Consumer Goods, Mobiles & Accessories, Mobile Accessories and Multi-Category. Its competitors include Zimi corporation, Ugreen and MOMAX; 1 of its 3 listed competitors has raised funding.
Company details
Baseus was established in 2011 in Shenzhen, China, as a brand focused on the mobile accessories sector. Products such as chargers, cables, and protective cases are manufactured and supplied through online and retail channels. Operations are centered in Asia with distribution extending to international markets. The company serves consumers and businesses seeking reliable connectivity and device protection solutions.
- InvestorsGaorong Capital
& 6 more
Products & Services of Baseus
Baseus offers a comprehensive portfolio of products and services, including Power Banks, Earbuds, Chargers, and Cables.
Portable devices for charging electronics on the go
Wireless earbuds for music listening and calls
Fast-charging devices for various gadgets
Durable cables for data and power transfer
Apps and channels of Baseus
its YouTube channel Baseus has 15.5K subscribers and 30 videos.
Videos from Baseus
The most watched videos on Baseus's YouTube channel, Baseus (15.5K subscribers). Click a video to play it here.
More on Baseus.
Funding Insights of Baseus
- Total Rounds 2
- Investors Count 7
All 2 funding rounds of Baseus with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2023 | Series A | – | Shenzhen Venture Capital Sosford Fund, Gaorong Capital | ||
| Apr 2023 | Series A | – | CICC Capital, Shenzhen Capital Group |
7 investors in total: 7 institutional.
Investors in Baseus
Baseus has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Shenzhen Venture Capital Sosford Fund, Gaorong Capital and Yuexiu Industrial Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early and growth-stage TMT startups are funded in China. | gaorongvc.com | Beijing, China | ||
Venture capital, equity investment, and fund management services in China. | szvc.com.cn | |||
Yuexiu Capital is engaged in financial services and asset management. | yuexiufund.com | Guangzhou, China | ||
| chinacdc.com | ||||
| ccifund.com |
Investor details for Baseus
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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Timeline of Baseus
3 dated milestones of Baseus across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Baseus is founded.
- Funding First funding round.
- Funding Latest funding round, Series A,.
Competitors of Baseus
Baseus has 3 listed competitors in our database, 1 of them funded. They include Zimi corporation, Ugreen and MOMAX.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zmifi.com | 2014 | Nanjing, China | $117.84M | Mobile accessories are produced and sold online by Zimi Corporation. | ||
| ugreen.com | 2009 | Shenzhen, China | Mobile accessories are designed and distributed by Ugreen. | |||
| momax.net | 2003 | Kowloon, China | Manufactures high-quality mobile accessories for various markets. |
Detailed competitors of Baseus
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Baseus
The website of Baseus (baseus.com) receives about 603.2K visits a month and ranks #70,659 among all websites worldwide, #8,369 in Consumer Electronics.
- Monthly visits603.2K
▼ 12.4% vs previous month
- Unique visitors307.6K
per month
- Global rank#70,659
among all websites
- Category rank#8,369
Computers Electronics and Technology · Consumer Electronics
- Bounce rate41%
- Pages per visit3.2
- Average visit1 min 51 sec
- DevicesDesktop 34% · Mobile 66%
Websites whose visitors overlap most with Baseus. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
baseusrussia.ru | baseusrussia.ru | 100% | #1,296,242 | – | |
baseus-store.ru | baseus-store.ru | 99% | #1,882,237 | – | |
e-baseus.com | e-baseus.com | 98% | #405,338 | – | |
baseusonline.com | baseusonline.com | 95% | #304,359 | – | |
baseusukraine.com.ua | baseusukraine.com.ua | 87% | #319,638 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Baseus
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Consumer Electronics
3 companies that operate in the same segment as Baseus (Consumer Electronics) in China, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category consumer electronics are offered through an internet-first model. | 2010 | Beijing, Beijing, China | USD 1.45 B | USD 63.71 B | 26,571 | |
Manufacturer of consumer electronics and home appliances products | 1984 | Qingdao, Shandong, China | USD 43.1 B | 122,730 | ||
Multi-category consumer electronics are manufactured and distributed globally. | 1969 | Qingdao, Shandong, China | USD 8.23 B | 18,100 |
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Related news about Baseus
Complete news archive for Baseus
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Frequently Asked Questions about Baseus
Baseus was founded in 2011 and raised its 1st funding round 12 years after it was founded.
Baseus is headquartered in Shenzhen, China. It is registered at Shenzhen, Guangdong, China.
Baseus was established in 2011 in Shenzhen, China, as a brand focused on the mobile accessories sector. Products such as chargers, cables, and protective cases are manufactured and supplied through online and retail channels. Operations are centered in Asia with distribution extending to international markets. The company serves consumers and businesses seeking reliable connectivity and device protection solutions.
Baseus's top competitors include Zimi corporation, Ugreen and MOMAX.
Baseus offers Power Banks, Earbuds, Chargers, and Cables.
Baseus has 7 investors. Key investors include Shenzhen Venture Capital Sosford Fund, Gaorong Capital, Yuexiu Industrial Fund, CICC Capital, and Shenzhen Capital Group.
The website of Baseus receives about 603 thousand visits a month and ranks #70,659 among all websites worldwide.