About Basic Fun!
Basic Fun! is a company based in Boca Raton (United States) founded in 1997. Toys and games for children are manufactured by Basic Fun!. The company has 101 employees. Basic Fun! has completed 4 acquisitions, including Dr. Steve Hunters, K’NEX and Playhut. Its chief executive, as recorded, is John MacDonald. Its website basicfun.com draws about 116 thousand monthly visits. Basic Fun! offers products and services including Toys and Customer Support Services. Its legal entity is Basic Fun! Inc.
Company details
Basic Fun! was founded in 1997 and is headquartered in Boca Raton, United States. Operations focus on the manufacture of toys and games targeted at children, with a product catalog that encompasses collectibles, small dolls, retro toys, youth electronics, science toys, and associated brands such as Cutetitos, Knex, Mashems, and Cakepop Cuties. Products are distributed through offline stores. Leadership is provided by CEO John MacDonald.
- Headquarters Boca Raton, United States
- Employees 101
- Email••••••••
- Phone•••• ••••
- Website basicfun.com
- Social LinkedIn X Facebook Instagram
- Legal Name Basic Fun! Inc
- Latest Funding Round$50M (USD), Debt – Conventional
Aug 2024
- InvestorsFalcon Investment Advisors
& 2 more
- Employee Count101
- Investments & AcquisitionsDr. Steve Hunters
& 3 more
Products & Services of Basic Fun!
Basic Fun! offers a comprehensive portfolio of products and services, including Toys and Customer Support Services.
Toys are manufactured and distributed under various brands like Care Bears and Tonka, covering categories such as plush and vehicles.
Support services are provided for toys, including FAQs, videos, and instructions that assist users with product usage.
Funding Insights of Basic Fun!
- Total Rounds 3
- Last Round Debt – Conventional — $50M
- Investors Count 3
All 3 funding rounds of Basic Fun! with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2024 | $50M | Debt – Conventional | – | – | |
| Dec 2020 | $40M | Debt – Conventional | – | – | |
| Sep 2018 | Unspecified | – | – |
3 investors in total: 3 institutional.
Investors in Basic Fun!
Basic Fun! has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Falcon Investment Advisors, Great Rock Capital and Crystal Financial.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Capital is provided to middle-market companies via asset-based financing. | 2015 | greatrockcapital.com | Westport, United States | |
Debt financing is offered to US tech and offline companies. | 1993 | crystalfinco.com | Boston, United States | |
Strategic acquisitions are targeted by this private equity firm. | 2000 | falconinvestments.com | Santa Barbara, United States |
Investor details for Basic Fun!
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Basic Fun!
59 people are tracked at Basic Fun! (32 in leadership, 27 in team); the tracked headcount is 101.
| Name | Role | Group |
|---|---|---|
John MacDonald | CEO | Leadership |
Katy Katz | Vice President Of Growth Marketing | Leadership |
Lisa Doiron | Vice President, Global Brand Marketing | Leadership |
Maureen Dilger | Vice President, Global Brand Marketing | Leadership |
Christine Brent | Sr. Brand Director - Girls & Collectibles | Leadership |
James Nunziati | Senior Vice President Sales- North America | Leadership |
Jessica Papenfuss | Director Of Digital Marketing | Leadership |
Doug Eitel | Director Of Financial Planning And Analysis | Leadership |
Kyle Jeffs | VP Product Development Engineering | Leadership |
Holly Lackey | Director Of Marketing & Licensing UK & Europe | Leadership |
Brandi Abadia | Senior Photographer/studio Director | Leadership |
Gene Work | Vice President, Creative Services | Leadership |
Craig Leaf | President | Leadership |
Christine Holste | Art Director | Leadership |
Michelle Davison | Director Of Product Development | Leadership |
Steve Beilman | Vice President Of Sales | Leadership |
Frank McMahon | Chief Financial Officer | Leadership |
Mary Chow | Senior Director Of Operations | Leadership |
Jay Foreman | Pres/CEO | Leadership |
Irene Chen | Senior Vice President Of Design & Creative Innovation | Leadership |
39 more people are available in the full profile.
Complete people profiles for Basic Fun!
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Basic Fun!
Basic Fun! has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Dr. Steve Hunters, K’NEX and Playhut.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Contract manufacturing of toys is handled by Playhut. | playhut.com | California, United States | 1982 | Oct 2018 | •••• | |
Print and publishing services are provided to various clients. | drstevehunters.com | San Francisco, United States | 2013 | Mar 2018 | •••• | |
Provider of e-commerce warranty and service support | knex.com | Hatfield, United States | 1992 | Feb 2018 | •••• | |
Manufacturer and seller of toys | unclemilton.com | Los Angeles, United States | 1946 | Jun 2017 | •••• |
Complete acquisition details for Basic Fun!
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Basic Fun!
7 dated milestones of Basic Fun! across 27 years, from founding to its latest funding, stage changes and deals.
- Founded Basic Fun! is founded.
- Acquisition Acquires Uncle Milton.
- Acquisition Acquires K’NEX.
- Acquisition Acquires Dr. Steve Hunters.
- Funding First funding round.
- Acquisition Acquires Playhut.
- Funding Latest funding round, Debt – Conventional, of $50.0M.
Web traffic of Basic Fun!
The website of Basic Fun! (basicfun.com) receives about 115.7K visits a month.
- Monthly visits115.7K
▼ 9.2% vs previous month
Websites whose visitors overlap most with Basic Fun!. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
naklar.com | naklar.com | 100% | – | ||
chihongtoys.bizland.com | chihongtoys.bizland.com | 100% | – | ||
astrojax.com | astrojax.com | 100% | – | ||
opticaltoys.com | opticaltoys.com | 100% | #7,689,565 | – | |
muse.ttnet.net | muse.ttnet.net | 100% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 18 similar websites and full traffic analytics for Basic Fun!
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 18 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Basic Fun!
Basic Fun! was founded in 1997 and raised its 1st funding round 21 years after it was founded.
Basic Fun! is headquartered in Boca Raton, United States. It is registered at Boca Raton, Florida, United States.
John MacDonald is the CEO of Basic Fun!, as recorded in our data.
Basic Fun! has 101 employees.
Basic Fun! was founded in 1997 and is headquartered in Boca Raton, United States. Operations focus on the manufacture of toys and games targeted at children, with a product catalog that encompasses collectibles, small dolls, retro toys, youth electronics, science toys, and associated brands such as Cutetitos, Knex, Mashems, and Cakepop Cuties. Products are distributed through offline stores. Leadership is provided by CEO John MacDonald.
Basic Fun! offers Toys and Customer Support Services.
Basic Fun! has made 4 acquisitions, including Dr. Steve Hunters, K’NEX, and Playhut.
Basic Fun! has 3 investors. Key investors include Falcon Investment Advisors, Great Rock Capital, and Crystal Financial.
Basic Fun! operates through Basic Fun! Inc.
The website of Basic Fun! receives about 116 thousand visits a month.